Tag results for "commentary"
- The TV Upfront, Press Coverage & A Cautionary Native American TaleThe Confederation of American Native Tribes had lost their rain. Ponies mov ...
- Would You Nickel-And-Dime A Friend? If creating a positive customer experience is important to you, a gre ...
- Madvertising Is FadvertisingI am developing a new campaign called madvertising for a client th ...
- Does Attribution Make The Link Economy Less Awful? Compared to the rest of the news-consuming community and those who on ...
- The Seven Myths Of Mobile Advertising The myths that surround mobile are holding back many brand marketers a ...
- Taking A Stand In London Just when you think you couldn't care less if The New Yo ...
- Small Effort, Big Gains: Winning With Analytics I call it caring about people who care enough about you ...
- Beyond Advertising: A Strategic Path To The Digital ConsumerToday, the distinctions between advertising and marketing have blurred. As communications increasing ...
- Got Pink? It's a jungle out there: If you're going pink, it's time ...
- Write The Book For An Effective PR Program Herein lies the secret to the process of PR campaign as bo ...
- The Audience May Be Fragmented, But Your Marketing Effort Shouldn't BeAs consumers' time and attention gets divided and sub-divided across an expandi ...
- Every CEO Wants A Self Sustaining Culture Of Innovation A culture of innovation will not bloom without careful nurture, including ...
- On The Record: The Great DisconnectIt's in the nature of the media and communications industries that tho ...
- Brands Need Fans, Not FriendsWhat makes top brands so valuable? It's not just that they se ...
- Mediaite Launches, Goes On The Grid With Influencer-Power Algorithm ThingeeNewsweek Editor in Chief Jon Meacham, Rush Limbaugh and Oprah Winfrey a ...
- Can Microsoft Succeed With Advertisers Where Google Has Not?Some time ago I wrote about Google's attempts to develop the univers ...
- How Madison Avenue Would Fix Yahoo ...
- Seven Places CMOs Should Invest Now It is tempting to start slicing and dicing the spend now, ev ...
- Knowing Your Gut, When Times Are Nuts Everyone wants a gut as reliable as a GPS. Most of ...
- Happy Hot Dog Day Charmin is whiffing on one of the all-time great marketing opportunities wi ...
- You Are What You Eat(Oh, and what the cow eats, too). Chew on this at yo ...
- Sharks in a Blue Ocean Don't BiteThe advertising industry, more than many others, is intimately connected with t ...
- Yes, On-Air Program Promos Work Recently, we ran a series of tests to evaluate how well on-a ...
- The New Metrics of Fame In the future, everyone will be world-famous for 15 minutes"-- Andy Warho ...
- Judge Dismisses Charges Against Lori Drew A federal judge in Los Angeles has finally cleared Lori Drew ...
- Joost is Effectively Finished"Stick a fork in it; Joost is done," proclaims GigaOm's Om Mal ...
- Establishing An Iconic Brand What does it take for organizations to make their brands world fam ...
- It's My PR Story (And I'm Stickin' To It) As a PR person, I want to get to know you bette ...
- What Do You Know And When Do You Know It?What do you really know about your targeting data? All this informati ...
- Celebrating Independence From The Wired WorldAs we prepare to celebrate America's independence, I'd like to celebrate ...
