- Advanced Advertising Goes Primetime
Marketing Daily, Tara Walpert Levy - Monday, May 18, 2009
If you are a distributor, programmer, or marketer who is not y ...
- Nostalgia Is Eating Itself
MediaDailyNews, The Riff - Monday, May 18, 2009
Maybe it all started when Meg Ryan began slowly morphing into Jennif ...
- Twits: Why Twitter Won't Change Marketing
Online Media Daily, Will Akerlof - Monday, May 18, 2009
A couple of years from now, we'll look at Twitter as anoth ...
- The Buyer and Seller As Caricature
Online Spin, Kendall Allen - Monday, May 18, 2009
As I write, I am on one of my favorite journeys ...
- Are You An SEM David or Goliath?
Performance Marketing Insider, Steve Baldwin - Monday, May 18, 2009
Malcolm Gladwell recently wrote an article for The New Yorker entitled "H ...
- Content Matters: Nano-Targeted Retargeting
Data and Targeting Insider, Steve Smith - Friday, May 15, 2009
Retargeting has been one of the most effective arrows in the behavior ...
- Bridge The Gap With Mobile Ad Networks
Marketing Daily, Eric Holmen - Friday, May 15, 2009
Ad networks link advertisers and publishers in ways that a market fr ...
- Why You Need to Go To The Yale Club
Metrics Insider, Jodi McDermott - Friday, May 15, 2009
On Tuesday, June 9 at the Yale Club in New York Cit ...
- Freedom Isn't Free
Online Media Daily, George Simpson - Friday, May 15, 2009
What a NYTimes' blogger called "big, intrusive, bash-you-on-the-head sorts of advertisements" ma ...
- The Golden Age Of Journalism Never Was
Online Spin, dave.b , Max Kalehoff - Friday, May 15, 2009
News institutions face radical headwinds and collapsing business models. Not surprisingly, ma ...
- Some Insight From The Insiders: Emerging Email Technologies
Email Insider, Ryan Deutsch - Thursday, May 14, 2009
Once again I was fortunate enough to attend the Spring Email Insid ...
- Science News
Magazine Rack, Fern Siegel - Thursday, May 14, 2009
When I want to showcase my erudition, aware that too few worsh ...
- How Are Our Brands Doing?
Marketing Daily, Susan Nelson - Thursday, May 14, 2009
In these rough times maintaining a healthy brand requires powering on a ...
- Online Retail Bo-ring? Try Uninspired
Marketing Daily, Nuri Djavit - Thursday, May 14, 2009
As online retail continues to grow, there is an immediate opportunity f ...
- The New Next: It's What's on the Inside that Counts
Media Magazine, Johanna Beyenbach - Friday, May 1, 2009
When brands and their agencies plan communications together, a component that large ...
- Nationalizing Ad Budgets
Online Spin, Dave Morgan - Thursday, May 14, 2009
Yes, I think that we are going to see a number ...
- Smashing Optimization Silos
Data and Targeting Insider, Phil Leggiere - Wednesday, May 13, 2009
A not-so-funny thing happened on the way to the often-prophesied friction-free onli ...
- Radio Needs To Get More Creative
Marketing Daily, Bob McCurdy - Wednesday, May 13, 2009
Good strategy paired with poor creative is no better than poor strateg ...
- Launching Head-First into A New Demo (And I Like It)
Online Spin, Cory Treffiletti - Wednesday, May 13, 2009
It's incredible just how much a significant life change can affect yo ...
- Watching Twitter's #Fixreplies Firestorm
Social Media Insider, Catharine P. Taylor - Wednesday, May 13, 2009
What a fun morning I'm having on Twitter search, looking for twee ...
- TV's Upfront Flexibility: Not Only For TV Buyers
TV Watch, Wayne Friedman - Wednesday, May 13, 2009
Flexibility is a growing drumbeat from TV media buyers in this upfro ...
- Just An Online Minute... The Year In Burgers: An Online Minute Retrospective
Just An Online Minute, Kelly Samardak - Tuesday, May 12, 2009
Do you remember your first birthday? I don't. Maybe it's like yo ...
- Recreating Marketing
Marketing Daily, Curt Doolittle - Tuesday, May 12, 2009
Here is one strategy you should consider: Split your budget in ha ...
- Running On Teamwork
Marketing Daily, Jim Osterman - Tuesday, May 12, 2009
One of the proactive qualities of the Team in Training organization ...
- Consumers Using Social Media To Manage Brands
Online Spin, Joe Marchese - Tuesday, May 12, 2009
Not familiar with BRM? Perhaps you are more familiar with its cous ...
- Search Insider Summit Tweet-O-Meter
Performance Marketing Insider, Aaron Goldman - Tuesday, May 12, 2009
Another spring Search Insider Summit has come and gone. As always, t ...
- Understanding Your Customer's Shopping Heuristics
Email Insider, editor , David Baker - Monday, May 11, 2009
The nature of email marketing can be illustrated through a comparison ...
- Take A Page From Camel
Marketing Daily, Kate Newlin - Monday, May 11, 2009
Pepsi and Coke may well have to come to grips with bei ...
- A Cure For Brand O.C.D.
Marketing Daily, Mickey Lonchar - Monday, May 11, 2009
It's hard to get outside the box if you won't allow yourse ...
- Focus: Local Mobile Motion
Online Media Daily, Brian Wool - Friday, May 1, 2009
As we speak, there are millions of mobile subscribers potentially looking f ...