- And Now: Change Agent Brands
Marketing Daily, Aditi Bajaj, Susan Nelson - Wednesday, January 7, 2009
In honor of the monumental shift that will be taking place th ...
- Media X: Keeping It Unreal
MediaDailyNews, Jack Feuer - Wednesday, January 7, 2009
2009 has barely begun, and already we're up to our nipples ...
- Traveling On The Long Tail
Online Media Daily, Cree Lawson - Wednesday, January 7, 2009
Using the long tail to put heads in bed and cheeks ...
- We Do Our Best Work In A Recession!
Online Spin, Cory Treffiletti - Wednesday, January 7, 2009
It's my first post of the new year, and I have ...
- Productivity: Enough of Too Much
Media Magazine, - Monday, November 3, 2008
Ted Levitt, the late Harvard B-School marketing guru, famously wrote, "People don ...
- Get What You Pay For And Pay For What You Get...Or: How I Learned To Stop Targeting And Love The Results
Online Media Daily, Mason Wiley - Tuesday, January 6, 2009
"Finish all your dinner," my Mom used to tell me. "Or y ...
- Facebook Changing: Enter Video
Online Spin, Joe Marchese - Tuesday, January 6, 2009
The way people use Facebook is changing. What's more, something very significa ...
- Sales May Be Lost In Translation
Marketing Daily, Jiri Stejskal - Monday, January 5, 2009
Translation blunders have long been a source of amusement to consumer targe ...
- Agency of the Year 2008: Letter from the Editor
Media Magazine Supplement, Joe Mandese - Wednesday, December 17, 2008
For the sixth time in the six years Media magazine has be ...
- Six Online Ad Industry Predictions For The Year Of The Ox
Online Media Daily, Joe Doran - Monday, January 5, 2009
In 2009, smart and sophisticated marketers will see that the gold mi ...
- Lessons In Online Branding: Valuable Doesn't Always Mean Directly Measureable; Models Aren't Always Right
Online Media Daily, Andy Atherton - Monday, January 5, 2009
Many advertising executives, including myself, have made the argument that even wi ...
- An Agreement On The New Year
Online Spin, Kendall Allen - Monday, January 5, 2009
Unsure if this will surprise you, but I have never been o ...
- Fast Forward
Media Magazine, Joe Mandese - Friday, January 2, 2009
Happy New Year! How happy are you right now? Not very, I ...
- Diane Mermigas' 'On Media' Returns Jan. 5
MediaDailyNews, The Editor - Friday, January 2, 2009
Diane Mermigas' 'On Media' Returns Jan. 5 ...
- Living On The Edge
Online Media Daily, George Simpson - Friday, January 2, 2009
Lost among the yearend obituaries on the U.S. economy was this startli ...
- 2009 Wish: More Sleep
Online Spin, dave.b , Max Kalehoff - Friday, January 2, 2009
At the time of this writing, I'm going on four hours ...
- Five Best Campaigns For Women: Was 2008 The Breakout Year?
Marketing Daily, Marti Barletta - Wednesday, December 31, 2008
Whether you leaned toward presidential hopeful Hillary Clinton or vice-presidential nominee Sar ...
- Media X: A Stake Through Its Heart
MediaDailyNews, Jack Feuer - Wednesday, December 31, 2008
With 2008's death rattle ringing in their ears, advertisers are looking ahea ...
- Happy New Year!
MediaDailyNews, The Editor - Wednesday, December 31, 2008
In celebration of New Year, MediaDailyNews will not publish on January 1s ...
- Click To Close: How Marketers Are Supercharging Online Campaigns
Online Media Daily, Chris Golec - Wednesday, December 31, 2008
The old adage may have been that "50% of a marketing spe ...
- Marketing Differently In A Recessionary Economy
Marketing Daily, Neil Perry - Tuesday, December 30, 2008
Now is the time for growth and gaining competitive advantage; now ...
- Integrated: Building From the Inside Out
Media Magazine, Jean Brandolini Lamb - Tuesday, December 2, 2008
Two years ago, MEDIA published one of my early columns, which focus ...
- Diane Mermigas' 'On Media' Returns Jan. 5
MediaDailyNews, The Editor - Tuesday, December 30, 2008
Diane Mermigas' 'On Media' Returns Jan. 5 ...
- Smart Phone Apps Will Be Big Business In 2009
Online Media Daily, Seth Lieberman - Tuesday, December 30, 2008
It is too clichéd to say, yet too true to ignore: phon ...
- The [Ad]vantage: Put on Your Game Face
Media Magazine, Kirk Drummond - Tuesday, December 2, 2008
For years now, I've been competing in various endurance sporting events, su ...
- Diane Mermigas' 'On Media' Returns Jan. 5
MediaDailyNews, The Editor - Monday, December 29, 2008
Diane Mermigas' 'On Media' Returns Jan. 5 ...
- How To Avoid Downfalls Of Social Campaigns
Online Media Daily, Kevin Barenblat - Monday, December 29, 2008
As budgets tighten, it's more important than ever to make every advertisi ...
- Diane Mermigas' 'On Media' Returns Jan. 5
MediaDailyNews, The Editor - Friday, December 26, 2008
Diane Mermigas' 'On Media' Returns Jan. 5 ...
- The Sell: Thick as a Brick
Media Magazine, Andrew Ettinger - Tuesday, December 2, 2008
People don't watch television the way they used to. Years ago ( ...
- Diane Mermigas' 'On Media' Returns Jan. 5
MediaDailyNews, The Editor - Wednesday, December 24, 2008
'On Media' Returns Jan. 5 ...