- Ensure Real Respondents Or Risk Devaluing Research Results
Marketing Daily, John Ouren - Monday, October 27, 2008
Research partners must go beyond the currently accepted methods of vetting surv ...
- Sarah Palin: Media Commodity
MediaDailyNews, Don Seaman - Monday, October 27, 2008
Are there two more polarizing words in 2008 than Sarah Palin? Y ...
- Here's How To Add Value During A Recession
Online Media Daily, Zephrin Lasker - Monday, October 27, 2008
Our industry more than many others is intimately connected to the econo ...
- Come On, Show Me: Adaptive Brand Personality In Times of Change
Online Spin, Kendall Allen - Monday, October 27, 2008
"Personality is an unbroken series of successful gestures." -- F. Scott Fitzgeral ...
- Recession-Proofing Your Brand
Marketing Daily, Nicole Granese - Friday, October 24, 2008
The key to making your brand survive - and dare I s ...
- 90210: The Electoral College Years
MediaDailyNews, Don Seaman - Friday, October 24, 2008
Very often, a story will become a story because it's said, n ...
- 10 Steps To Survive The Great Depression 2
Online Media Daily, George Simpson - Friday, October 24, 2008
The housing market has tanked. The credit market has tanked. Meanwhile, ...
- RIP Good Times: The Cleansing Begins
Online Spin, dave.b , Max Kalehoff - Friday, October 24, 2008
I had a brief conversation this week with a close friend a ...
- Fast Forward: Taboos
Media Magazine, Joe Mandese - Thursday, October 2, 2008
I grew up in an era known for its sex, drugs a ...
- Digital Age Demands Expedited Ad Messaging
Online Media Daily, Katarina Skoberne - Thursday, October 23, 2008
It's no surprise that marketers are demanding advertising services at a low ...
- Talking About Talent At Stream 08
Online Spin, Dave Morgan - Thursday, October 23, 2008
I recently attended "Stream 08," an "un-conference" in Greece co-hosted by S ...
- Democrats and Republicans and Cable - Oh My!
MediaDailyNews, Don Seaman - Wednesday, October 22, 2008
For those of you that didn't see it, Mediaweek ran an artic ...
- Should You Fire Your Marketing Agency?
Online Media Daily, Clay McDaniel - Wednesday, October 22, 2008
In these tough economic times, marketing budgets are on the chopping bloc ...
- Bad Credit And Online Advertising
Online Spin, Cory Treffiletti - Wednesday, October 22, 2008
The credit crisis is having a very obvious impact on the glob ...
- TiVo, Take Me Away
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2008
I don't care if TiVo lets me time shift. It doesn't crea ...
- Y'all Wanna Heah Sumthin' 'Bout South Carolina?
MediaDailyNews, Tom Siebert - Tuesday, October 21, 2008
Some quick observations from South Carolina by a D@mn Yankee. Spent t ...
- What Men Want ... Online
Online Media Daily, Keith Richman - Tuesday, October 21, 2008
Despite the increasing interest in online advertising, there remains a perception th ...
- All New "Sarah"
MediaDailyNews, Mike Bloxham - Monday, October 20, 2008
This weekend, Sarah Palin once again demonstrated her media appeal when s ...
- Digital Geo-Targeting: Four Steps For Successful National Campaigns
Online Media Daily, Michael Nasif - Monday, October 20, 2008
The breadth and depth of online advertising allows national advertisers to ha ...
- Sweating Our Options:The Life And Times Of Media Mix
Online Spin, Kendall Allen - Monday, October 20, 2008
On many personal and professional levels, we in the media business rememb ...
- A Wholly Imagined Interview with Joe the Plumber
MediaDailyNews, Don Seaman - Friday, October 17, 2008
Red, White, & Blog: Joe, thanks for taking some time out ...
- Commercialed To Death On The Gridiron
Online Media Daily, George Simpson - Friday, October 17, 2008
I am sure there were mixed feelings when this week Nielsen Med ...
- All That Is Great Is Not Necessarily Big
Online Spin, dave.b , Max Kalehoff - Friday, October 17, 2008
The majority of my career has been dedicated to marketing small a ...
- Third Debate Format a Success
MediaDailyNews, Tom Siebert - Thursday, October 16, 2008
Last night's final presidential debate was arguably the only interesting one, t ...
- A Brave New World: The Future of Managing Content
Online Media Daily, Chad Hurley - Thursday, October 16, 2008
I would like to share with you a quick story that ma ...
- A Search Marketing Maturity Model
Online Media Daily, Scott Brinker - Thursday, October 16, 2008
How good is your organization at search marketing? How good should ...
- The Search For A Multichannel Ad Agency
Performance Insider, Shani Reardon - Thursday, October 16, 2008
Selecting the right advertising agency can be a daunting task, and findi ...
- Tips For Making It Through The Holiday Season
Marketing Daily, Eric Holmen - Wednesday, October 15, 2008
For retailers, the ability to deliver welcomed messages that provide value ...
- The Future Of Media: FCC Chairman Kevin Martin Vs. Time Inc.'s John Huey
Media Magazine, The Editor - Friday, September 5, 2008
Media magazine: Chairman Martin, regulations and policy obviously will influence the nea ...
- Cause And EFX
MediaDailyNews, John Capone - Wednesday, October 15, 2008
The soundtrack should maybe have been Das EFX but it was ...