- Survival Of The Ad Network: Translating Value Into Longevity
Online Media Daily, Michael Katz - Wednesday, November 5, 2008
With more than 300 online ad networks in existence and only 2 ...
- Can 'Traditional' Trump Digital Marketing?
Marketing Daily, Errol Menke - Tuesday, November 4, 2008
Many marketers are shifting from "traditional" marketing tactics, such as print a ...
- Clock The Vote: Watch The Returns With RW&B
MediaDailyNews, The Editor - Tuesday, November 4, 2008
For some live, contemporaneous thoughts, opinions and spontaneous analysis surrounding media covera ...
- Out From The Ashes...
Online Media Daily, Christopher M. Schroeder - Tuesday, November 4, 2008
As you read this, it is Election Day. This means that y ...
- Bleeding-Edge Marketing And Talking To Teens
Online Spin, Joe Marchese - Tuesday, November 4, 2008
Being on the bleeding edge is not easy -- not for ...
- The Other Electoral College
MediaDailyNews, Mike Bloxham - Monday, November 3, 2008
It's commonly believed that this year the younger vote will turn o ...
- Obama Motivates Gen Y With Mobile Marketing
Online Media Daily, Dan Hodges - Monday, November 3, 2008
The Obama campaign has provided the advertising industry with the template bran ...
- Firepower For Convergence: The Connected Mom
Online Spin, Kendall Allen - Monday, November 3, 2008
With ad:tech upon us, I have been thinking about moms. That's rig ...
- Sounding Off Against Anti-Abortion Stand
Feedback Loop, - Friday, October 31, 2008
I've been reading MediaPost for years and have usually found it ...
- Reinventing For The Future
Feedback Loop, - Friday, October 31, 2008
Restructuring and reinvention are good touchstones for management in the evolving econom ...
- 7-Eleven Election Genius: Hail To The Beans!
Marketing Daily, David Honig - Friday, October 31, 2008
Many brands may be interested in purchasing the right to be ...
- Found: The Missing 50 Million Viewers
MediaDailyNews, Frank Maggio - Friday, October 31, 2008
NOTE: If you're able to get through this post, I'd like ...
- Well, I Didn't Mean MY News....
Online Media Daily, George Simpson - Friday, October 31, 2008
Everybody is starting to cut back. Layoffs are epidemic. New policies a ...
- The Problem With Full Disclosure Is That It's Not
Online Spin, dave.b , Max Kalehoff - Friday, October 31, 2008
In this age of transparency, it seems everyone with a voice ...
- Hockey Mom-ographics
MediaDailyNews, Don Seaman - Thursday, October 30, 2008
Hockey moms - what a marvelously potent voting bloc. While the liber ...
- McCain vs. Obama: E-Lection Results
Online Media Daily, Andrew Hazen - Thursday, October 30, 2008
An increasingly large percentage of internet users -- mostly young, male, well-educat ...
- Will TiVo Win TV's Future?
Online Spin, Dave Morgan - Thursday, October 30, 2008
For those trying to understand what television looks like in a digita ...
- Conservatives Who Vote For Obama (And The Agency Execs Who Love Them)
MediaDailyNews, Joe Mandese - Wednesday, October 29, 2008
This just in from Vonda LePage, the communications chief at Interpublic's Deuts ...
- Media X: The American Nightmare
MediaDailyNews, Jack Feuer - Wednesday, October 29, 2008
Maybe our most dire challenge isn't clutter, Google, digital chaos or ...
- 'Marching To Our Doom' And Other History Lessons
Online Media Daily, David Payne - Wednesday, October 29, 2008
When Ted Turner was presented with a lucrative plan to move t ...
- Confessions Of A Twitter-aholic (Who Likes Marketing)
Online Spin, Cory Treffiletti - Wednesday, October 29, 2008
I finally understand what Twitter is all about! For the last ye ...
- Social Media Dilemma: The Post-Click Experience
Online Media Daily, Kevin Barenblat - Tuesday, October 28, 2008
At the OMMA event earlier this month we heard the message lo ...
- The Importance Of Brand
Online Spin, Joe Marchese - Tuesday, October 28, 2008
Given that we can't see the bottom of our current economic crisi ...
- Ensure Real Respondents Or Risk Devaluing Research Results
Marketing Daily, John Ouren - Monday, October 27, 2008
Research partners must go beyond the currently accepted methods of vetting surv ...
- Sarah Palin: Media Commodity
MediaDailyNews, Don Seaman - Monday, October 27, 2008
Are there two more polarizing words in 2008 than Sarah Palin? Y ...
- Here's How To Add Value During A Recession
Online Media Daily, Zephrin Lasker - Monday, October 27, 2008
Our industry more than many others is intimately connected to the econo ...
- Come On, Show Me: Adaptive Brand Personality In Times of Change
Online Spin, Kendall Allen - Monday, October 27, 2008
"Personality is an unbroken series of successful gestures." -- F. Scott Fitzgeral ...
- Recession-Proofing Your Brand
Marketing Daily, Nicole Granese - Friday, October 24, 2008
The key to making your brand survive - and dare I s ...
- 90210: The Electoral College Years
MediaDailyNews, Don Seaman - Friday, October 24, 2008
Very often, a story will become a story because it's said, n ...
- 10 Steps To Survive The Great Depression 2
Online Media Daily, George Simpson - Friday, October 24, 2008
The housing market has tanked. The credit market has tanked. Meanwhile, ...