- Stop the Madness: CPA Must Die
Marketing Daily, Drew Neisser - Tuesday, May 20, 2014
Because CPA is so easy to calculate, especially in the case ...
- Let's Edit Your Search Profile
Marketing Daily, Marcus Fischer - Monday, May 19, 2014
Don't like your Google search results? Move to Europe. ...
- Forget The Fine Print, Just Tell Me I Won!
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
Rewards, "gifts," special offers and the like don't even have to ...
- The Mall Traffic Myth
Marketing Daily, Bill Ketcham - Friday, May 16, 2014
Their assessment of retail traffic is accurate, but the average reader tak ...
- A Tribute To Wally Olins
Marketing Daily, James R. Gregory - Thursday, May 15, 2014
Wally Olins, an early leader in a revolution of commercial branding a ...
- Attn CEO: Be The Keeper Of The Brand
Marketing Daily, David Srere - Wednesday, May 14, 2014
You need to think of your brand as a Patek Philippe watc ...
- The Necessary Death Of The CPM
Marketing Daily, Dave Martin - Tuesday, May 13, 2014
With the digital media industry expected to grow to $50 billion th ...
- Social Advertising Landscape Is Changing
Online Media Daily Europe, Ellie Edwards-Scott - Monday, May 12, 2014
Do you want branding or performance advertising, and who is your targ ...
- Don't Toss Your Catalog Yet
Marketing Daily, Michael Caccavale - Thursday, May 8, 2014
Marketing is a race. Brands are pushing to be the first ...
- 'The Tonight Show' Starring: Native Advertising
MediaDailyNews, Patrick Quigley - Thursday, May 8, 2014
Native advertising is quickly becoming an industry buzzword, but is still difficu ...
- 'Total Market' For U.S. Transition
Marketing Daily, Carla Eboli - Tuesday, May 6, 2014
What is the risk of changing the way we approach the ethn ...
- Verizon's Data Use Crosses Boundary
Marketing Daily, Katrina Lerman - Monday, May 5, 2014
Are mobile devices - which feel like extensions of ourselves in ...
- Industry's Need For Digital Viewability
Online Media Daily Europe, Mendel Senf - Monday, May 5, 2014
We're now looking at a digital media buying landscape that's wholly alter ...
- Born To Buy
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
If you are going to play the brand value and purpose gam ...
- An Eye For An Eye? Punishments To Fit The Crimes
Online Media Daily, George Simpson - Friday, May 2, 2014
According to some, I am supposed to be aghast because poor Clayt ...
- The Future Of Marketing Data
Online Media Daily Europe, Wolf Allisat - Monday, April 28, 2014
So when did M&A get cool? If 2013-14 has been the ye ...
- What The New Twitter Design Means
Marketing Daily, Emese Gaal - Friday, April 25, 2014
Recently, Twitter started rolling out a new design that moves its foc ...
- Mobile Advertising: Drop Your Desktop Thinking And Focus On Integrated, Personal Ads
Mobile Marketing Daily, Jennifer Wise - Friday, April 25, 2014
The mobile ad landscape still has a long way to go befo ...
- Video Speculations On 2014 NewFronts
MediaDailyNews, Gabriel Lewis - Thursday, April 24, 2014
This year's NewFronts will be all about highlighting scarcity in premium vide ...
- Beyond Aereo - Comcast And The Cloud?
MediaDailyNews, Mike Bloxham - Thursday, April 24, 2014
At its heart, the Aereo case is about the ability of tho ...
- Pop Goes The Social: 4 Signs The Social Media Bubble Will Burst
Social Media & Marketing Daily, Jeff Hirsch - Wednesday, April 23, 2014
As the market has become flooded with social media marketing solutions a ...
- What's The Point Of Multi-screen?
Online Media Daily Europe, Volker Ballueder - Monday, April 21, 2014
When the TV is on, we can address the same audience ...
- Seeking Emotional Outcomes
Marketing Daily, Chad Koehnen - Friday, April 18, 2014
There is a method to Don Draper's Mad-ness. ...
- With Table Stakes, Nothing's Off The Turntable Table At NYIAS
Marketing Daily, Karl Greenberg - Friday, April 18, 2014
Who is competing with whom? Frankly it's getting hard to tell. ...
- A Co-dependent Media Landscape
Online Media Daily Europe, Andy Oakes - Friday, April 18, 2014
It's not digital vs. TV or digital vs. print. It's digital ...
- Aereo, The Revolutionary Service That Provides Stuff You Don't Want For $8 A Month
VidBlog, P.J. Bednarski - Friday, April 18, 2014
Aereo is trying to provide its legality now, but eventually it wi ...
- Making Excess Exclusive By Clienteling
Marketing Daily, Nathan Richter - Tuesday, April 15, 2014
Placing a $1,500 handbag on clearance doesn't exactly scream cachet. Enter clienteli ...
- Hey, Man, What's Your Weed Brand?
Marketing Daily, Karl Greenberg - Friday, April 11, 2014
When was the last time there was a huge potential industry a ...
- What Jerry Seinfeld's Comedy Taught Me About Creating Great Content
Marketing Daily, Matthew Witt - Friday, April 11, 2014
After watching the show, I appreciated the impact that the concept ...
- You Are Not A 'Student Athlete' - You Are An Indentured Servant
Online Media Daily, George Simpson - Friday, April 11, 2014
Between the NCAA's shameful, money-grubbing use of the Jerry Dome for t ...