- Attitude Adjusted
Online Media Daily Europe, Andy Oakes - Friday, April 11, 2014
I think it's important to point out that I've not gone straig ...
- Hands Up: Who Has A Disruptive Technology?
Online Media Daily Europe, Mendel Senf - Friday, April 11, 2014
Let's take a step back and ask what makes a true disrupti ...
- Ad-Tech vs. Marketing Tech = Sean 'Puffy' Combs vs. Hillary Clinton
Marketing Daily, Ann Balboa - Thursday, April 10, 2014
The future is finally here with marketing products that can truly he ...
- Consumers May Be In Control, But Marketers Are, Too
Online Spin, Cory Treffiletti - Wednesday, April 9, 2014
As a marketer who works in the area of marketing technology, ...
- The CMO Is Now The CM(?)
Marketing Daily, Karl Greenberg - Friday, April 4, 2014
One result is to make marketers chief product insight officers, since produ ...
- Listen Up, Airlines!
Marketing Daily, Michael Fernandez - Friday, April 4, 2014
Delta Airlines' new loyalty program is the right move. ...
- Targeting In Stores? Bring It On
Online Media Daily Europe, Andy Oakes - Friday, April 4, 2014
I missed the announcement that Apple had a made subtle change ...
- Audio Benefits From "Viewability" Metric
MediaDailyNews, John Rosso - Thursday, April 3, 2014
Viewability getting the green light as a currency by the MRC ...
- Turkey Underestimates The Digital Masses
Online Media Daily Europe, Hannes Ben - Tuesday, April 1, 2014
The Turkish government's ban on Twitter was not only enforced with relative ...
- Social Puts A Backbone Into Brands
Marketing Daily, Todd Copilevitz - Thursday, March 27, 2014
As CMOs work with their teams to hone the brand message, th ...
- Google Is Your Ultimate Frenemy
Marketing Daily, Mike Seiman - Wednesday, March 26, 2014
For those of us trying to survive and thrive in the ad-te ...
- Re:think 2014 - Great. But Don't Blink
Online Media Daily, Gabe Samuels - Wednesday, March 26, 2014
The ARF conference sharply focused on the three priorities facing the ...
- Why Mobile Ads Are Like Toilets
Marketing Daily, Drew Neisser - Tuesday, March 25, 2014
Even now, with $18 billion in global ad dollars running through portab ...
- Make Them Hate You!
Marketing Daily, Adam Abrahami - Monday, March 24, 2014
Consumers are demanding the full picture, one they're only able to obta ...
- Why Login Data Is So Powerful
Online Media Daily Europe, Volker Ballueder - Monday, March 24, 2014
After examining big data last month, I thought of exploring login dat ...
- Through The Rose-Colored Google Glass
Marketing Daily, Karl Greenberg - Friday, March 21, 2014
What we have today is an inversion, in more pretentious, Quixotic term ...
- Goodbye, 4Ps; Hello, 4Rs
Marketing Daily, Eric Courville - Friday, March 21, 2014
he digital revolution has changed the way that consumers learn about product ...
- Looking At Media Automation
Online Media Daily Europe, Andy Oakes - Friday, March 21, 2014
The event looked at all elements of convergence in the digital wor ...
- Content Marketing Lessons From Sochi
Marketing Daily, Jim Yu - Thursday, March 20, 2014
At the Winter Games, we saw a clear shift from marketing ...
- Brands Miss Digital Mark
Marketing Daily, Gib Bassett - Thursday, March 20, 2014
Progressive CPG marketers are thinking about new ways of expressing the val ...
- Marketing Ban Bossy: What Went Wrong And Why We Need To Ask Girls What They Want
MediaDailyNews, Samantha Skey - Thursday, March 20, 2014
Ban Bossy garnered widespread awareness within a week's time. In this sens ...
- Top 10 Trends To Emerge From SXSW
Marketing Daily, Jonathan Hall - Wednesday, March 19, 2014
As a marketing man, here's what struck me as 10 trends ...
- Social Marketing Is No Longer Free
Marketing Daily, Jordan Viator Slabaugh - Wednesday, March 19, 2014
Brands' owned content is highly engaging when it offers value to soci ...
- Who Owns Native Advertising?
Marketing Daily, Michael Bruh - Tuesday, March 18, 2014
Native advertising is one genie that is not going back into t ...
- Native Ads, RTB & The 'Bounce Effect'
Online Media Daily Europe, Lindsay O'Gorman - Monday, March 17, 2014
If we get the nuts and bolts sorted by focussing on developi ...
- GM Has More To Fix Than Ignitions
Marketing Daily, Karl Greenberg - Friday, March 14, 2014
Lawsuits will certainly come in droves, as will subpoenas to employees prese ...
- Why SXSW Can Still Create A Transformative Experience
MediaDailyNews, Whitney Fishman - Friday, March 14, 2014
SXSW has slowly evolved from a technology-focused conference to a powerful cultur ...
- The BBC Must Change, And Now
Online Media Daily Europe, Andy Oakes - Friday, March 14, 2014
There may be a nostalgic view of what the BBC has be ...
- Bringing Intelligence To Content
Marketing Daily, Laura Patterson - Thursday, March 13, 2014
Just back from the Intelligent Content Conference, where I was among technic ...
- Difficult Road Ahead For Carbonated Drinks
Marketing Daily, Jeff Weidauer - Wednesday, March 12, 2014
As the generational dominance shifts from Boomers to Millennials, ordering a carbonat ...