- Puma Deserves Penalty For Ash Wednesday Stunt
Marketing Daily, Michael Fernandez - Tuesday, March 11, 2014
Campaigns that alienate consumers will inevitably fall flat. They narrow their mark ...
- Mind Or Brain? No Contest
Marketing Daily, David Forbes - Monday, March 10, 2014
We are at risk of losing the bigger picture: The pursuit ...
- Goodbye, Princess Castles; Hello, Rocket Ships!
Online Media Daily Europe, Ellie Edwards-Scott - Monday, March 10, 2014
It's well-documented that society persists in segregating children into two, very separa ...
- Even Adult Video Sites Need Advertising
Marketing Daily, Karl Greenberg - Friday, March 7, 2014
PornHub.com is looking for a creative person to develop an ad campaig ...
- Games Aren't Just For Fooling Around
Online Media Daily Europe, Andy Oakes - Friday, March 7, 2014
Say you're sitting in a media agency, and somebody mentions that the ...
- Luxury Brands, Don't Lose Your 'Cool'
Marketing Daily, Christan Summers - Thursday, March 6, 2014
Development has always taken a controlled and careful path and was bas ...
- Second-Screen Apps Must Engage
Marketing Daily, Himanshu Sareen - Tuesday, March 4, 2014
With consumers multi-tasking on a variety of device types and consuming a ...
- Everyone Else Is Doing It
Marketing Daily, Irving Fain - Monday, March 3, 2014
What do Amazon, Apple, and Yelp have in common? Obviously, these te ...
- What's Meaning When You Can Have Experience?
Marketing Daily, Karl Greenberg - Friday, February 28, 2014
Joseph Campbell wrote that people who think they are searching for t ...
- WhatsApp: It's The Real Thing
Marketing Daily, Stephen Schuster - Friday, February 28, 2014
When news broke that Facebook bought WhatsApp for $19 billion, I w ...
- Progress On The Trade Body Front
Online Media Daily Europe, Andy Oakes - Friday, February 28, 2014
There are concerns among advertisers regarding the transparency and visibility around t ...
- Ramp Up Your Content Game
Marketing Daily, Drew Neisser - Thursday, February 27, 2014
Before the Olympics fade from your memories, I want to call yo ...
- Gaming Oscar Night Buzz
Marketing Daily, Graham MacInnes, Jackson Murphy - Thursday, February 27, 2014
The rules of engagement for a social night of Hollywood excitement. ...
- What Are You Streaming?
MediaDailyNews, Mike Bloxham - Thursday, February 27, 2014
Today, the DVR is stronger than ever - a continually growing presen ...
- Ubiquity Of Data Changes Everything
Marketing Daily, Niraj Pant - Wednesday, February 26, 2014
It's about ever-present data that can be generated from almost any acti ...
- Nudging Consumers To Eat Healthier
Marketing Daily, Tony DiFilippo - Wednesday, February 26, 2014
It's not news that there's a health crisis in America. According ...
- There Is No "Problem" With TV News...Only Opportunity
MediaDailyNews, Lee Abrams - Wednesday, February 26, 2014
Television news often seems to adhere to a playbook created in t ...
- WhatsApp Buy's Marketing Impact
Marketing Daily, Pam Sahota - Tuesday, February 25, 2014
Imagine sending a group message to people to let them to kn ...
- NBC@Sochi: Learning to Crawl?
MediaDailyNews, Don Seaman - Tuesday, February 25, 2014
NBCU paid $775 million for the rights to broadcast the Sochi Olympic ...
- Warp Speed, Data
Marketing Daily, Joe Lozito, Alex Mahernia - Monday, February 24, 2014
Big Data is the best thing to ever happen to advertising. ...
- Never-ending, Always-growing Story
Online Media Daily Europe, Volker Ballueder - Monday, February 24, 2014
Everyone talks about big data and that it is all so importa ...
- WhatsApp Buy Is Brilliant Or Crazy, Probably
Marketing Daily, Karl Greenberg - Friday, February 21, 2014
Facebook's hugely expensive acquisition of WhatsApp is inspired. And risky. And probab ...
- A Road Map For Improving Measurement Of Online Sales Return
MediaDailyNews, Joe Abruzzo - Friday, February 21, 2014
Advertisers are demanding greater accountability. They are looking for data points th ...
- Keep Readers Foremost In Mind
Online Media Daily Europe, Andy Oakes - Friday, February 21, 2014
How many times have you heard media owners and commentators tell y ...
- Expertise In Generalism
Marketing Daily, Michael Baer - Thursday, February 20, 2014
As the world changes ever faster, and the challenge of connecting doze ...
- Our Most Underused Resource: Intuition
Marketing Daily, Cassie Hughes, Gabrey Means - Wednesday, February 19, 2014
Strong marketing is a combination of having a great idea, doing t ...
- The Definition Of An Ad Impression
Marketing Daily, Reid Tatoris - Tuesday, February 18, 2014
The most common unit of measurement in digital advertising is the impressio ...
- Showrooms Replace Stores: Shopping Circa 2015
MediaDailyNews, Barry Lowenthal - Tuesday, February 18, 2014
Showrooms work great for electronics, clothing and furniture stores. With faster mobi ...
- 3 Legal Trends That Will Impact Advertisers in 2014
MediaDailyNews, Marc Roth - Monday, February 17, 2014
Just as advertising reflects the world around us, the legal issues present ...
- Miles Knows Marketing
Marketing Daily, Karl Greenberg - Friday, February 14, 2014
This week I watched a video of a presentation at Harvard ...