- Miles Knows Marketing
Marketing Daily, Karl Greenberg - Friday, February 14, 2014
This week I watched a video of a presentation at Harvard ...
- Digital Sector Needs Better Definition
Online Media Daily Europe, Andy Oakes - Friday, February 14, 2014
Sadly, the digital marketing world has failed to market itself very we ...
- What's In A Name?
Marketing Daily, Julie Doughty - Thursday, February 13, 2014
People tend to think naming is magic, that the "right name" ...
- Brand Management Re-imagined
Marketing Daily, Gib Bassett - Tuesday, February 11, 2014
Considering the hundreds of brand websites, social media accounts, email lists, mobi ...
- The Rise Of The Meta-Ad
Marketing Daily, Karl Greenberg - Friday, February 7, 2014
I know it's an effective online component of a TV campaign th ...
- The Age Of Redefinition
Marketing Daily, Nanda Sibol - Friday, February 7, 2014
The process of redefinition allows us to reevaluate our core values wi ...
- London's Start-up Scene Is Thriving
Online Media Daily Europe, Andy Oakes - Friday, February 7, 2014
"London is on top of its game," says Joanna Shields, CEO ...
- Let's Brand The Weather
Marketing Daily, Drew Kerr - Thursday, February 6, 2014
Sorry, Weather Channel. We are wasting perfectly good Roman mythological names ...
- Maximize Your Media Dollars In 2014
Marketing Daily, Mike Molnar - Thursday, February 6, 2014
Do you feel your digital campaigns are more about reach and fa ...
- Ad Up: The Value Of A Liberal Arts Education
MediaDailyNews, Eli Siegel - Wednesday, February 5, 2014
The University of Phoenix capitalizes on college finance worries with its rece ...
- The Rise Of The 'Infosumer'
Marketing Daily, Brian Sena - Wednesday, February 5, 2014
This elicits several key questions: Who are the Infosumers, where did th ...
- Super Bowl Ads Heavy On Humor, Still Light On User Engagement
Marketing Daily, Joe Gillespie - Wednesday, February 5, 2014
While there was marked growth in mobile audience engagement, we expected ...
- Good Feelings Are Not Enough
Marketing Daily, Joel Weinberger - Tuesday, February 4, 2014
Typically, Super Bowl ads are evaluated by the reactions of critics, ...
- Shopper Strategy Should Have Won Out
Marketing Daily, David Márquez-Clemente, Laura Moser - Tuesday, February 4, 2014
What boggles the mind is to see so many brands and retaile ...
- Don't Hide Your Marketing Budget
Marketing Daily, Kristi Chester - Monday, February 3, 2014
It's interesting to see how different people handle the discussion of mon ...
- Brands Refine 'Plays' On Game Day
Marketing Daily, Deborah Hanamura - Friday, January 31, 2014
Marketers have used data to tailor campaigns for years, and the n ...
- Macroeconomics And The Digital Space
Marketing Daily, Jeff Hirsch - Friday, January 31, 2014
Recalling eighth-grade civics may not be the most exciting thing in t ...
- 3 Ways To Photo Bomb The Super Bowl
MediaDailyNews, Jason Marks - Friday, January 31, 2014
The Super Bowl is the advertising mecca -- a worshipful paean ...
- Taking On Princeton In A Pub Quiz
Online Media Daily Europe, Andy Oakes - Friday, January 31, 2014
So it seems Facebook is over. Again. Like the way flood warnin ...
- 2014: Year Of The Disconnect
Marketing Daily, Seth Diamond - Thursday, January 30, 2014
What's on deck for consumer and shopper behaviors and attitudes? Fundamentally, ...
- Why Cut Down Movie Trailers?
Marketing Daily, Robert Marich - Thursday, January 30, 2014
Not many retailers advocate less marketing by their product suppliers, but that ...
- Rules, Trends And Avoiding Shiny Objects
MediaDailyNews, Mike Bloxham - Thursday, January 30, 2014
The mass market does not use technology for what it can d ...
- Horse Sense For The Year Of The Horse
Marketing Daily, Ruth Ong - Wednesday, January 29, 2014
Jan. 31 marks the start of the Year of the Horse. T ...
- RTM: Preparing to Be Spontaneous
Marketing Daily, Drew Neisser - Wednesday, January 29, 2014
Talk to experts about real-time marketing (RTM) and you can almost fe ...
- 5 Tips For Brands To Score At National Event Campaigns
MediaDailyNews, Charlie Fiordalis - Wednesday, January 29, 2014
The calendar is still packed with events for the advertiser's taking. Wi ...
- 4 Resolutions For Non-profit And Government Marketers In 2014
Marketing Daily, Judith Pryor - Tuesday, January 28, 2014
Last year, 10% of American internet users expanded to multiple online conte ...
- Super Bowl Unboxed: How The Second Screen Could Save The $4M Ad
MediaDailyNews, Matt Keiser - Tuesday, January 28, 2014
Clearly, advertisers are going to tap into the immense reach of t ...
- Whither Local News?
Online Media Daily Europe, Andy Oakes - Tuesday, January 28, 2014
Last week we heard that AOL is relinquishing its control of Patc ...
- NATPE 2014: What Marketers Need
Marketing Daily, Mitch Burg - Monday, January 27, 2014
January, the midpoint of the broadcast year, is the time when ...
- Viewable Ads
Online Media Daily Europe, Volker Ballueder - Monday, January 27, 2014
A new year, a new start for display advertising. Since the ri ...