- Food Advertising Protests Endanger Kids TV
Marketing Daily, Barry Klein - Tuesday, January 8, 2013
Those who would take the responsibility for child discipline from parents thi ...
- Young Adults, Retailers Move Home For The Holidays - And Beyond
Marketing Daily, Jill Puleri - Tuesday, January 8, 2013
Graduating from college is taking on a new meaning as many ...
- A Smorgasbord Of Segments
Marketing Daily, Eric Bosco - Monday, January 7, 2013
With the abundance of segments today, it's impossible for a brand ...
- HSBC: Rogue's Favorite Money Launderer?
Marketing Daily, Robert Passikoff - Friday, January 4, 2013
HSBC spent years positioning itself as the "worldwide local bank" through ...
- It's Time For An Image Strategy
Marketing Daily, Susan Thesing - Friday, January 4, 2013
In our image-driven digital landscape, marketers and publishers are embarking on ...
- The Year Ahead, What We Can Learn From 2012
Online Media Daily, Cella M. Irvine - Friday, January 4, 2013
Many of the trends we saw in 2012 -- from the ongoi ...
- Up With 'Downton'
TV Watch, Fern Siegel - Friday, January 4, 2013
The third season of British period drama 'Downton Abbey,' a blockbuster h ...
- Is Everything Old New Again?
Marketing Daily, Gray Hammond - Thursday, January 3, 2013
In 1994, Giep Franzen wrote a book called "Advertising Effectiveness." His analys ...
- Attention, Advertisers - Your Canvas Is Shrinking
Marketing Daily, Shawn Burns - Thursday, January 3, 2013
As the canvas shrinks, our messages need to shrink with it. Desig ...
- Ram Gets Detroit Free Press Nod
Marketing Daily, Karl Greenberg - Wednesday, January 2, 2013
Ram nabs influential Detroit Free Press Truck of the Year honors, wi ...
- Redefining 'Resolutions' For Families In The New Year
Marketing Daily, Erin Watson - Wednesday, January 2, 2013
This year, hopefully, families will take on something positive instead of givi ...
- Crossing Over: Mobile Rivals Desktop Internet
Online Media Daily, - Wednesday, January 2, 2013
Aside from the benefit of an audience growing at an unprecedented rat ...
- The Good Client
Marketing Daily, Len Stein - Monday, December 31, 2012
The best PR results are always the product of a collaborative agency/clie ...
- Lucky Thirteen: Trends For 2013
Marketing Daily, Robert Passikoff - Friday, December 28, 2012
As everyone knows, the number 13 holds great symbolism. For marketers a ...
- 'Consumer' Is A Four-Letter Word
Marketing Daily, Kent Valentine - Friday, December 28, 2012
By focusing not on what someone wants to buy, but on w ...
- Curing The PR Patient In 2013
Marketing Daily, Vanessa Horwell - Thursday, December 27, 2012
As we close out 2012, I fear our industry has developed ...
- Has Advertising Lost Its Creativity?
MediaDailyNews, Neil Klar - Thursday, December 27, 2012
In order to succeed, advertisers must blend the two sides of t ...
- What's In Store For Marketers in 2013? The Data Knows!
Marketing Daily, Mark S. Zagorski - Friday, December 21, 2012
Digital prognosticators beg their data scientists to run predictive algorithms to determi ...
- I Want To Be Tracked In 2013
Marketing Daily, Tom Phillips - Friday, December 21, 2012
Raise your hand if you're sick to death of all of t ...
- Give Me Control Of Your Currency, And I Care Not Who Makes The Laws
MediaDailyNews, Frank Maggio - Thursday, December 20, 2012
Nielsen is acquiring Arbitron. It's also partnering with Twitter. Welcome to t ...
- Uncommon Sense: Busting Through the Clutter
MediaDailyNews, Jeff Einstein - Thursday, December 20, 2012
The media invent the problems, then tell us to stay tuned f ...
- SantaCon As Social Metaphor
Marketing Daily, Drew Neisser - Wednesday, December 19, 2012
Unless you've been hiding under a sleigh somewhere, chances are you've notic ...
- The Bright Lights Of Broadway...And Madison Avenue
Marketing Daily, Bob McCurdy - Wednesday, December 19, 2012
Despite all of the headlines about the latest digital platforms, a balanc ...
- Beyond Newtown - Our Greatest Challenges
MediaDailyNews, Mike Bloxham - Wednesday, December 19, 2012
The shootings at Newtown carry a simple message: The status quo cann ...
- The Night(mare) Before Xmas!
MediaDailyNews, Tony Jarvis - Wednesday, December 19, 2012
Before evaluating this proposed Nielsen-Arbitron acquisition, the U.S. regulators should open t ...
- How To Successfully Invest In The Brand-Building Experience
Marketing Daily, Tracy Stokes - Tuesday, December 18, 2012
Strong brands are key enablers that will open the door to n ...
- Big Data's Big Deal: And Why It's The Ultimate 'Renewable Resource'
Marketing Daily, Alex Romanov - Tuesday, December 18, 2012
Like renewable energy's global worth, Big Data -- and the analysis ...
- 2013 Digital Marketing Trends: Brand Conversation To Commerce
Online Media Daily, Robert J. Ricci - Tuesday, December 18, 2012
Marketers are seeing tremendous opportunities to augment their messages and capture custom ...
- More Purpose And Sustainability
Online Spin, Max Kalehoff - Tuesday, December 18, 2012
I grew up with the simple value that you should leave ...
- Media Discuss Ethics Of Tragedy Journalism
Around the Net In Media, Phyllis Fine - Monday, December 17, 2012
A horrific tragedy like last Friday's Newton, Conn. shooting invariably brings ...