- Would You Cheat On Your Favorite Brand?
Marketing Daily, Anne Bahr Thompson - Wednesday, December 12, 2012
Because favorite brands help them feel connected, influential, and productive, Millennials instinctive ...
- What CMOs Can Learn From The Election
Marketing Daily, Jake Beniflah - Tuesday, December 11, 2012
Leading CMOs have all sorts of valid demographic, psychographic and behavioral da ...
- Content, Channels, Consumers: How To Manage It All
Marketing Daily, Eric Courville - Tuesday, December 11, 2012
The key for marketers is delivering the right message through the rig ...
- 'Tis the Season To Be Shopping
Marketing Daily, Projjol Banerjea - Monday, December 10, 2012
As the holiday season draws near, advertisers should not forget that "y ...
- Email Is A Strong Tool to Socialize the Enterprise
Show Daily, Stephanie Miller - Monday, December 10, 2012
Email is still a very important channel in socializing the enterprise, becau ...
- BlackCyberDay And Trickle-Down Techonomics
Marketing Daily, Doug Grinspan - Friday, December 7, 2012
In the wake of Sandy's and the closely following nor'easter's path ...
- Asking The Really Big Questions
Online Spin, Kaila Colbin - Friday, December 7, 2012
Making the rounds in my world this week is an essay ...
- Who Am I? Knowing Your Shoppers Is Critical
Marketing Daily, Jeff Weidauer - Thursday, December 6, 2012
Millennials are changing the game at retail -- and they expect brick-and-mort ...
- Call Me Maybe? The Key To Effective Advertising
Marketing Daily, Jim Madsen - Wednesday, December 5, 2012
No matter how sexy a spot looks, how cleverly it's written, h ...
- Try It On Technology
Marketing Daily, Nanda Sibol - Tuesday, December 4, 2012
Consumers want to get the "right" item with the least amount ...
- So Much Data, So Little To Show For It
Marketing Daily, Brian Kardon - Tuesday, December 4, 2012
Sales is the next frontier for big data. Companies like Amazon, Netfl ...
- Think Like a Newsroom: 4 Tips For Creating Content That Counts
Online Media Daily, Neil Mody - Tuesday, December 4, 2012
When it comes to building brand and audience, publishers have worn marketi ...
- Data: The New Creative
Marketing Daily, Louis Winokur - Monday, December 3, 2012
It's about time colleagues and clients realize they could have avoided numero ...
- No Business Like Trump Business
Mad Blog, - Thursday, November 29, 2012
Poor Donald. He's fallen off the fame cliff, and he can't g ...
- Relevant By Any Definition
Marketing Daily, Bob McCurdy - Friday, November 30, 2012
At the recent Wells Fargo Media Conference, Entercom CEO David Field answer ...
- The Brand Equity Of The Rolling Stones
Marketing Daily, Brenda Fiala - Thursday, November 29, 2012
Unlike most other bands that formed in the 1960s, which have eith ...
- India: An Inside View For The International Marketplace
Marketing Daily, Stuart Leslie - Thursday, November 29, 2012
It's time that U.S. companies learn from the India market and capitali ...
- A Holistic Approach To Creativity
Marketing Daily, Ken Beaulieu - Wednesday, November 28, 2012
To differentiate its brands in a highly competitive industry, Fisher-Price maintains ...
- Display Advertising Is Broken
Marketing Daily, David Zinman - Tuesday, November 27, 2012
Apparently, the only thing that people agree on in this divided count ...
- Avoid Holiday Content Marketing Snafus
Marketing Daily, Tamara Weintraub - Tuesday, November 27, 2012
Today, many big brands and small businesses are leveraging content marketing ...
- Loyal To A Second Pass: How Apple's Passbook Could Remake Holiday Cheer
Mobile Marketing Daily, Michael Hemsey - Tuesday, November 27, 2012
One of iOS 6's lesser-known add-ons, Passbook might well win the e-wall ...
- Happy Movember!
Online Spin, Max Kalehoff - Tuesday, November 27, 2012
My uncle died a few years ago from prostate cancer, which appear ...
- Priorities Beyond Pay
Marketing Daily, Ted Leonhardt - Monday, November 26, 2012
All creatives are anxious about measuring up to their own expectations a ...
- A Heads-Up For The Holiday -- Or, How We'll Avoid The Apocalypse
Mad Blog, - Wednesday, November 21, 2012
Superstorm Sandy. The fiscal cliff. Twinkiecide. Talk about sounding the alarm. Latel ...
- Sandy Through Indian Eyes
Marketing Daily, Zain Raj - Friday, November 23, 2012
My philosophy about success, in business or otherwise, begins with a f ...
- Marketing Lessons From Team Obama
Marketing Daily, Jeff Hennige - Wednesday, November 21, 2012
An Obama 2012 campaign promise to emphasize education has already been fulfill ...
- Nadal Worries About 'Fiscal Cliff,' But Hopes For Political Deal
MediaDailyNews, Steve McClellan - Tuesday, November 20, 2012
It's time to fasten your seatbelts. At least that's the opinion ...
- Myth Busting With Small Business Saturday
Marketing Daily, Drew Neisser - Tuesday, November 20, 2012
November 24 marks the third annual Small Business Saturday, a day ...
- Key Leg In Start-Up Equation: Marketing
Online Media Daily, Joseph Jaffe - Tuesday, November 20, 2012
The start-up world is build on a two-legged platform of technology a ...
- Rethinking Social Media's ROI
Marketing Daily, Bryan Urbick - Monday, November 19, 2012
Finding the true ROI of social media is challenging because it thro ...