- Real-Time To The Rescue
Marketing Daily, Samuel Rosen - Friday, November 16, 2012
Real-time is far more than a trend. It's a reality. A reali ...
- Viewability And The Wrong End Of The Billboard
Marketing Daily, Scott Knoll - Friday, November 16, 2012
We are finally coming together as an industry to agree on h ...
- ANACONDA: The Cuckold Campaign
Online Media Daily, George Simpson - Friday, November 16, 2012
Let's eavesdrop on a conversation between USMABigDogCiC@gmail.com and USMAHomewrecker@gmail.com ...
- CPG Companies: Turning Video Into Value
Marketing Daily, Tim Ross, Stacey Rubin - Thursday, November 15, 2012
In the last few years, video content has become essential for a ...
- Time For A New Approach?
Marketing Daily, Jan Rippingale - Thursday, November 15, 2012
Marketers should combine the attributes of centralized and distributed architectures to achie ...
- Obama's Second Act: PR Lessons Learned
Marketing Daily, Vanessa Horwell - Wednesday, November 14, 2012
Whether you're the future president of the United States, an executive ...
- Search Marketing: Time To Re-engineer
Marketing Daily, Sargi Mann - Wednesday, November 14, 2012
t's time for a paradigm shift in the way that we ...
- Tablet Advertising: Why Innovation Is Key
Marketing Daily, Michael Oiknine - Tuesday, November 13, 2012
Despite its growth and potential, tablet-centric advertising is still in its infanc ...
- Revenge Of The Brick
Online Media Daily, Joseph Jaffe - Tuesday, November 13, 2012
Testing a swanky new Audi S5 convertible in a showroom using t ...
- 007 Slums With Heineken
Marketing Daily, Tom Siebert - Friday, November 9, 2012
As I figured and hoped, Heineken's $45 million product placement deal wi ...
- Facebook's Newest Ad Offering
Marketing Daily, Zephrin Lasker - Friday, November 9, 2012
Improving advertising performance on Facebook has long been an issue for advertiser ...
- Through The Elephant's Butt -- Or, The Trinity Of Management
Online Spin, Kaila Colbin - Friday, November 9, 2012
There is a tree in Florida called the "strangler fig." It gro ...
- The Image Economy Cometh: Why Instagram's New Profile Pages Are A Big Deal
Online Media Daily, Samuel Rosen - Thursday, November 8, 2012
You may or may not have noticed Instagram's announcement that it launch ...
- The Electoral Hangover
MediaDailyNews, Mike Bloxham - Wednesday, November 7, 2012
That polarity of sentiment has colored much of the last four yea ...
- Improve Your Marketing Performance
Marketing Daily, Laura Patterson, Julie Schwartz - Tuesday, November 6, 2012
If you could make just one change to significantly improve the abili ...
- Sandy's Lesson: Improve Infrastructure, Utilize Technology To Mitigate Damage
On Media, Diane Mermigas - Monday, November 5, 2012
While it is impossible to manage the unpredictable impact of a natur ...
- The New World Of Ownership
Marketing Daily, Tammy Chung - Monday, November 5, 2012
Consumer behaviors are demonstrating a greater desire to experience possession without t ...
- Anatomy Of A Sandy
Mad Blog, - Thursday, November 1, 2012
Now that Sandy has been designated a "superstorm" (and who decided th ...
- What You Can Learn From Independent Agencies
Marketing Daily, Naama Bloom - Thursday, November 1, 2012
Agencies of all sizes are capable of producing great work. Give employe ...
- The Price Is Right
Marketing Daily, Nanda Sibol - Thursday, November 1, 2012
Some individuals and companies are embracing the "pay what you want" approa ...
- Halloween - When Scary Clients Arise
Marketing Daily, Len Stein - Wednesday, October 31, 2012
Trick or treat! It's Halloween, when ghostly-ghoulish clients arise from their resti ...
- Bike's Eye View Of Manhattan
Raw, Karl Greenberg - Wednesday, October 31, 2012
Completely sick of cabin fever and working from home, and also si ...
- It's Political Season - Where's The Remote?
Marketing Daily, Judy Popky - Tuesday, October 30, 2012
Candidates should embrace the new rules of marketing that brands are championi ...
- Consumers As Brand Marketers
Marketing Daily, Kathy Oneto - Tuesday, October 30, 2012
Given the new world of co-creation branding where consumers set the rul ...
- The Thing About Timing
Online Media Daily, - Tuesday, October 30, 2012
Timing is everything. It is an integral part of every facet ...
- Automation Reality Check: How Innovation Will Strike a Balance
Online Media Daily, Skip Brand - Tuesday, October 30, 2012
What makes branding special and different from a lot of direct respon ...
- The Challenge With Emergency Mobile Apps: They Require Electricity
Online Spin, Max Kalehoff - Tuesday, October 30, 2012
I'm writing on Tuesday morning, Oct. 30, from my home office ...
- How Big Data Applications View The World
Marketing Daily, Raj De Datta - Monday, October 29, 2012
It is the inherent job of a Big Data Application to he ...
- Six Ways To Improve The Way You Market
Marketing Daily, David Booth - Friday, October 26, 2012
Data is truly the common currency that advertising will use in t ...
- Using Your Data To Achieve Holiday Retail Success
Marketing Daily, Martin Smith - Thursday, October 25, 2012
For retailers, planning consumer engagement early is vital in order to co ...