- Change Logos Like Diet Coke - And Succeed
Marketing Daily, Eric Courville - Wednesday, October 24, 2012
Diet Coke has changed its logo on cans, replacing the traditional scri ...
- Leverage CRM, Billing Systems: React To Customers Socially
Marketing Daily, Scott Swartz - Wednesday, October 24, 2012
With the rise of social customer relationship management, application makers need ...
- Marketing Automation Rules - Or Does It?
Marketing Daily, Nicolas Boillot - Tuesday, October 23, 2012
As a marketer, every day you're seeing technology take over your lif ...
- Behavioral Personas In The Mainstream
Marketing Daily, Bob Fetter - Tuesday, October 23, 2012
NBC News Digital must be applauded for moving from demographics to behavior ...
- How To Win The Post-Internet Future
Online Media Daily, Jonathan Gardner - Tuesday, October 23, 2012
Success in media has always been tied to the ability to innova ...
- Where Has 'Integration' Gone?
Marketing Daily, Michael Miller - Monday, October 22, 2012
While many speak of this overly complex world we live in, ...
- Turning A Bad Habit Into A Big Weapon
Marketing Daily, Vanessa Horwell - Friday, October 19, 2012
Obama's schizophrenic two debates -- one a massacre and the other ...
- Hello, Columbus
Mad Blog, - Wednesday, October 17, 2012
It could be the best brand makeover I've seen since I fir ...
- Minding The (Media) Gap
Marketing Daily, Bob McCurdy - Thursday, October 18, 2012
When advertisers and planners consider which marketing channels to invest in, col ...
- Can the Ad-Supported Web Be Saved?
Marketing Daily, David Zinman - Wednesday, October 17, 2012
Ad tonnage is beginning to kill the online advertising industry. The indust ...
- Tweets With A Purpose
Marketing Daily, Ed Abrams, Jay Hakami - Wednesday, October 17, 2012
The blurring line between technology and business provides new opportunities for mid-si ...
- Marketers: Beware Your Biases
Online Media Daily, Corey Guilbault - Wednesday, October 17, 2012
A basic tenet of marketing is to know your consumer well. Y ...
- The Future Of Fan Audiences
Online Media Daily, Spencer Richardson - Wednesday, October 17, 2012
Reducing audience acquisition costs, while simultaneously increasing the returns they generate remai ...
- Why Advertising Needs To Change
Marketing Daily, Cella M. Irvine - Tuesday, October 16, 2012
It's no coincidence that viewability has become a top concern of markete ...
- Dear Customer: I Have To Let You Go
Marketing Daily, Dave Burfeind - Tuesday, October 16, 2012
Marketers love their brand zealots. They are instrumental in establishing the bran ...
- Leverage This
Online Spin, Max Kalehoff - Tuesday, October 16, 2012
Imagine a chalkboard and long fingernails. Now imagine long fingernails scraping th ...
- Pharma Marketing - It's All About Execution
Marketing Daily, Brian Hatfield - Monday, October 15, 2012
Being in compliance with your pharma client's regulatory guidelines is essential ...
- Winning The Social Media Playoffs
Marketing Daily, Drew Neisser - Friday, October 12, 2012
As baseball enters the 2012 postseason, the previous 162 games are quick ...
- Social Media Data Crumbs
Online Media Daily, George Simpson - Friday, October 12, 2012
Saying "Before, we could only target based on relatively real-time data, [goi ...
- How Customer Loyalty Has Changed
Marketing Daily, Christine Crandell - Thursday, October 11, 2012
When companies realign marketing, sales and support with customers -- not produc ...
- Making Diversity A Priority
Marketing Daily, Ken Beaulieu - Wednesday, October 10, 2012
When asked to name the main benefit of a diverse organization, PricewaterhouseCoope ...
- Digital Accountability Begins Now
Marketing Daily, Shawn Burns - Tuesday, October 9, 2012
How do marketers once and for all enter the era of digit ...
- The Year Of The Digital Gift Card
Marketing Daily, Hjalmar Winbladh - Monday, October 8, 2012
For merchants, social gifting done right can be a discount-free marketing platfo ...
- Social Media: For Mature Audiences Only
Marketing Daily, Michelle Venorsky - Friday, October 5, 2012
For anyone who followed the debate via social media, you likely s ...
- Cybercriminals Are Becoming Sophisticated Marketers
Marketing Daily, Mike Hillyer - Friday, October 5, 2012
The nature of security threats is shifting fast. Cybercriminals are using sophisticat ...
- Reduce Barriers, Add Value
Online Spin, Kaila Colbin - Friday, October 5, 2012
Question: What do YouTube, Wordpress, and Wix.com have in common? Answer: Th ...
- Relevance In An 'Always On' World
Marketing Daily, Ingrid Froelich - Thursday, October 4, 2012
Relevant customer experience now involves much more than just pushing out conte ...
- Why Do We Call Them 'Creative' Briefs?
Marketing Daily, Jim Signorelli - Wednesday, October 3, 2012
The traditional advertising creative brief has a history dating back to 186 ...
- Don't EVER Tell Me I Can't Do Something
Online Spin, Cory Treffiletti - Wednesday, October 3, 2012
Life is full of frustration, but how you deal with that frustrati ...
- How We Will Foster The Next 100 Years Of Ad Women
Marketing Daily, Sheila Buckley - Tuesday, October 2, 2012
This week, Advertising Women of New York celebrate a monumental event ...