- The Plague of Plagiarism
Marketing Daily, Vanessa Horwell - Monday, August 20, 2012
Let us label this article a galvanizing call -- a call f ...
- Fields Of Green
Marketing Daily, Rachelle McDonough - Monday, August 20, 2012
The path to brand success is clear: frequent, authentic, direct interaction wi ...
- Pinning Down The Future Of Pinterest
Marketing Daily, Drew Neisser - Friday, August 17, 2012
Since speculating on the future of Pinterest has become a sport ...
- Make Facebook Content Feed-worthy
Marketing Daily, Jordan Viator Slabaugh - Friday, August 17, 2012
For a Facebook strategy to be effective, brands must focus on conte ...
- Stop Asking Permission And Begin
Online Spin, Kaila Colbin - Friday, August 17, 2012
We are permission-seeking creatures. We want permission to act, to pursue, ...
- Digital Shopper Marketing Demands Holistic Approach
Marketing Daily, Brian Cohen - Thursday, August 16, 2012
Digital shopper marketing is about putting choice in the hands of t ...
- Trust In A Bottle
Marketing Daily, Jim Signorelli - Wednesday, August 15, 2012
Before any scientists take up on this idea, the bigger questions ...
- The Opposite Of Customer Insights Is Context
Online Spin, Cory Treffiletti - Wednesday, August 15, 2012
The marketing business is all about generating and utilizing customer insights throu ...
- So Long, Segmentation
Marketing Daily, Neil Capel - Tuesday, August 14, 2012
Today's technology allows companies to go far beyond the limits of tradition ...
- Finding That 'Moment Of Truth'
Marketing Daily, Maria Tazi - Tuesday, August 14, 2012
The first "moment of truth" occurs at the shelf, before you b ...
- FTC Survival Guide
Marketing Daily, Ted Murphy - Monday, August 13, 2012
While more and more brands rely on sponsored content to engage consume ...
- Working For A Distressed Media Company
Online Spin, Matt Straz - Monday, August 13, 2012
Frankly, being at a company that is getting pummeled by the pre ...
- The Ingenious Vibrator Giveaway
Marketing Daily, Drew Kerr - Friday, August 10, 2012
In the "winky wink" media world we live in, announcing you a ...
- Nike Goes For The Gold
Marketing Daily, Robert Passikoff - Friday, August 10, 2012
It's no surprise that the Olympic Delivery Authority is hard at wo ...
- Eight Rules About Harnessing Movement
Online Spin, Kaila Colbin - Friday, August 10, 2012
1. The movement is not about you. It is not about i ...
- Yes, I'll Marry You. Stop Asking!
Marketing Daily, Laura Lee - Thursday, August 9, 2012
Done correctly, a sophisticated relationship-marketing program can turn existing (and even potentia ...
- Uncommon Sense: The Restoration of Common Sense, Part 1
MediaDailyNews, Jeff Einstein - Thursday, August 9, 2012
We have created a wholly risk-averse business environment, entirely hostile and anathe ...
- Not All Brands Get The Gold
Marketing Daily, Greg Christoforides, Pierre Dupreelle - Wednesday, August 8, 2012
When it comes to Olympic sponsorship, not all brands bring home t ...
- Technology - It's Transitional
MediaDailyNews, Mike Bloxham - Wednesday, August 8, 2012
All technology is transitional. From the spear to the rifle; the hor ...
- Embrace Data -- Or Start Looking For A New Career
Online Spin, Cory Treffiletti - Wednesday, August 8, 2012
Data is fast becoming the center of the marketing universe. A marketer ...
- Latin Rising In America
Marketing Daily, Kathy Oneto - Tuesday, August 7, 2012
Across the dimensions of food, fashion, pop culture, marketing, and retail, Lat ...
- The Legacy Of 'Brand Marilyn'
Marketing Daily, Brenda Fiala - Monday, August 6, 2012
Our fascination with Marilyn will likely endure for another 50 years ...
- The First Transmedia Olympics
Marketing Daily, Katie Kuhn - Friday, August 3, 2012
The London 2012 Olympics are being called the first "social Olympics," a ...
- Immediate Mobile Gratification Syndrome
Online Media Daily, George Simpson - Friday, August 3, 2012
In the past seven years, there has been a 400% increase ...
- From Facebook 'Like' To 'Want'?
Marketing Daily, Lisa Joy Rosner - Thursday, August 2, 2012
Facebook is rumored to be formally testing a "Want" button, and ...
- Uncommon Sense: Addiction As Moderator
MediaDailyNews, Jeff Einstein - Thursday, August 2, 2012
Our addiction to all things media and all things digital has obliterat ...
- How To Tackle Information Overload
Marketing Daily, Vanessa Horwell - Wednesday, August 1, 2012
It may be hard for us in the PR industry to admi ...
- The Three Keys To Your Personal Success Are...
Online Spin, Cory Treffiletti - Wednesday, August 1, 2012
If you want to have a successful career in business, then y ...
- Eating Wild: Food Fit For Cavemen
Marketing Daily, Kathy Oneto - Tuesday, July 31, 2012
This wild food movement could be the next evolution of natural, organi ...
- Tweets On Steroids!?
Marketing Daily, Bob McCurdy - Monday, July 30, 2012
Audio can effectively trigger powerful brand messaging and elicit an emotional respon ...