Tag results for "commentary"
- Boost DMR Rates -- Get Video How to easily and cost-effectively create relevant video clips for use ...
- Now That's Digital ConvergenceI'm in a theatre watching a movie in which my friend figur ...
- The Real Future Of Newspapers The newspaper, as it is defined today, offers two distinct products: loc ...
- Mining a Brand's Flashbulb Moments It's the dissonance between the promise of the brand experience -- ...
- Fast Forward: The Future Of Media (Redux)It always feels a bit silly to me to write columns addressi ...
- Open For Social BusinessBusiness is getting awfully social these days. Not social in the thr ...
- Just An Online Minute... Mad Men's Unofficial Advertising Week Kickoff With RubiconNow taking bets on how many MADvertising, MADvertisement, ADmen, MAD... clever M ...
- Can America Get Its Money Back, Please? GM was never very good at branding, and still fails to prese ...
- Do Age And Gender Matter? Successful marketers embrace the diversity of potential customers based on what th ...
- It Must Be True, I Saw It On TVIt was reported this week that just 29 percent of 1,506 peop ...
- The Anti-Advertising AgencyAdvertising agencies typically don't have R&D embedded in their playbooks, budgets ...
- DOA Q&A: Bill BernbachBill Bernbach was, of course, one of the founders of Doyle Da ...
- Predicting TV's FutureTelevision is undergoing an enormous technology-driven transformation. This fact is well kno ...
- Think You Know PR? Think Again It's time for us to gain more respect in what we d ...
- Is Fantasy Football The Best Marketing Program Ever? Yes!Without a doubt, fantasy football is the most perfect example of integrat ...
- Screw Scale Whereas 1,000,000 used to equal 10,000, now 1,000 does. As long ...
- What Would Don Draper Do?With my new book, "Seven Days of Rage," coming out today, t ...
- U.S. Universities Plan Course to Navigate the Mobile Learning CurveThe launch of the iPhone changed the way most of us thi ...
- I'm Getting Married -- And Social Media Is Helping So Saturday I say "I do." It has been an incredible whirlwi ...
- 5 New Ways To Look At Shoppers Just as you can't judge a book by its cover, targeting consume ...
- Will Twitter Finally Stop Being An #Advertisingfail?Twitter made changes to its Terms of Service (ToS) this week, addi ...
- Digital Is Not A Monster In Your ClosetIt's been one of those months I dig. Every day brings n ...
- Beware Rising Differences In Outlook In times of economic stress, fundamental differences among Millennials, Gen X a ...
- What's In A Name? Would A JIC By Any Other Name Spell As Litigious?Okay, so we're no Shakespeare. But you probably already knew that. Wh ...
- Unloved. But Effective.In 1759 Samuel Johnson whined: "Advertisements are now so numerous that th ...
- The Wiggles Can Teach Marketers A Thing Or TwoOne of the unfortunate turnoffs of big entertainment acts is the accompanyi ...
- Monetizing The Cutting Room FloorArchived content presents new revenue opportunities for brands and content owners. ...
- The Audience In The Media EcosystemIn a media ecosystem, we have content creators, publishers/media owners, networks, agencie ...
- How To Host Successful Inter-Agency Brainstorms We all have been in the meeting with high expectations for ...
- The Client / Agency Grail It doesn't take a rocket scientist to illuminate the benefit of integrat ...
