- New OTT Services Raise TV Viewership
Television News Daily, Wayne Friedman - Tuesday, April 19, 2016
New over-the-top viewing services -- thanks to their original programming -- a ...
- Thanx Launches Branded App Builder For Restaurants, Retailers
Mobile Marketing Daily, Ben Frederick - Tuesday, April 5, 2016
Thanx, a mobile loyalty and retention platform, announced the launch of ...
- 'Flavor Swap' Will Let Consumers Shape Lay's' Flavors Lineup
Marketing Daily, Karlene Lukovitz - Thursday, January 21, 2016
The new program will encourage fans to vote at Flavorswap.com, between Fe ...
- Facebook Messenger Hits 800M Users Monthly
Mobile Marketing Daily, Ben Frederick - Thursday, January 7, 2016
Since Facebook removed the chat functionality from its main app in spri ...
- Magazine Print Audiences Fall, Digital Editions Fail To Deliver
Publishers Daily, Erik Sass - Tuesday, December 8, 2015
Aside from a few notable exceptions, the audiences for print magazines continu ...
- Lifestyle Content Looms Large in 'NYT' Most Read List
The Daily Blog, Erik Sass - Wednesday, December 9, 2015
The New York Times' Upshot blog, which specializes in 'splaining things wi ...
- Vine Adds Options To Remix Audio
Mobile Marketing Daily, Gavin O'Malley - Thursday, November 19, 2015
Trying to keep users engaged, Vine is inviting them to remix a ...
- Sanders No Longer Top Of New Hampshire Poll
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, November 4, 2015
Hillary Clinton has replaced Bernie Sanders at the top of the mo ...
- The Ugly Side Of Consumer-Rating Culture
Around the Net in Mobile, Gavin O'Malley - Monday, November 2, 2015
The Verge considers all that is wrong with our consumer-rating culture. “T ...
- Polls, Poll-Taking Wide Open On Twitter
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 21, 2015
Polls are coming to Twitter, the social giant announced on Wednesday. Marketer ...
- Mobile Skyrockets With 1B Users, Global Reach Expands
Mobile Marketing Daily, Ben Frederick - Tuesday, September 22, 2015
Mobile broadband is the fastest-growing information and communication technology (ICT) service ...
- Book Review: Shareology - How Sharing Is Powering The Human Economy
MediaDailyNews, Maya Abulashvili - Tuesday, September 22, 2015
It's easier than ever for individuals to get goods and services fr ...
- North Americans Favor Accessing Internet Via Mobile
Mobile Marketing Daily, Ben Frederick, Gavin O'Malley - Wednesday, September 16, 2015
Currently, 80.8% of the U.S. population -- about 260 million people ...
- Social Networking Preferred On Mobile, Tablets Favored For TV
Mobile Marketing Daily, Gavin O'Malley - Wednesday, August 12, 2015
As ad revenue trends from Facebook and its rivals make clear, soci ...
- GOP Presidential Debate Most Watched Cable Show (Outside Sports) In History
MediaDailyNews, Wayne Friedman - Friday, August 7, 2015
High media blitz surrounding the controversial Donald Trump helped rocket the fir ...
- Emogi Partners With Kargo To Measure Ad Engagement
Mobile Marketing Daily, Ben Frederick - Thursday, July 23, 2015
Instead of just dismissing ads, a startup is asking consumers to sele ...
- Tech Forward With Teens: Stepping Outside The New Media Bubble
MediaDailyNews, Dave Tice - Thursday, July 16, 2015
Even with more devices for alternative viewing, tech-forward regions are still devote ...
- Pay TV Registers Modest Subscriber Loss
MediaDailyNews, Wayne Friedman - Tuesday, March 3, 2015
Traditional pay TV providers -- cable, satellite, and telco companies -- post ...
- Consumers Want Easy Access To TV Listings Online
MediaDailyNews, Wayne Friedman - Friday, December 12, 2014
A new study from Hub Entertainment Research reveals that 60% of consume ...
- Zuckerberg Nixes Facebook 'Dislike' Option, Adds Call-To-Action Buttons
Social Media & Marketing Daily, Gavin O'Malley - Friday, December 12, 2014
Suggesting that the world is negative enough, Mark Zuckerberg just shot do ...
- Citizen Journalism Gives Way To Vigilantism
Around the Net In Media, Gavin O'Malley - Wednesday, December 10, 2014
Citizen journalism hasn’t quite worked out as many media giants had hope ...
- Word-Of-Mouth Interactions Correlate With Rise In Sales
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2014
One in eight word-of-mouth interactions results in consumer sales -- some ...
- Why Social Media Users Share Content, Offensive Or Not
Social Media & Marketing Daily, Laurie Sullivan - Monday, June 23, 2014
It's not always apparent why social media users share content. One thi ...
- U.S. Ad Rev Forecast To Hit $247 Billion By 2018
MediaDailyNews, Wayne Friedman - Wednesday, June 4, 2014
TV/video online advertising spending will more than double in the next fo ...
- Yoplait Should Tell Bloggers To Disclose Gift Cards, Per Better Business Bureau
Online Media Daily, Wendy Davis - Wednesday, June 4, 2014
General Mills should instruct bloggers receiving $4 gift cards to disclose th ...
- Sports Fans View Cross-Platform, TV Still Tops
MediaDailyNews, Wayne Friedman - Tuesday, June 3, 2014
Nearly 96% of U.S. sports fans use TV to get content ...
- Ads On Family-Friendly Networks Gain Greater Viewer Trust
MediaDailyNews, Wayne Friedman - Monday, June 2, 2014
Big family-friendly networks have something to cheer about when it comes ...
- For The Economic Recovery, Consumer Component Finally Falling Into Place
MediaDailyNews, Joe Abruzzo - Monday, June 2, 2014
There are now several indications, including last week's release of the Conferen ...
- Heavy TV Viewers More Likely To Buy Cars, Clothes
MediaDailyNews, Wayne Friedman - Friday, May 16, 2014
Heavy TV viewers -- those watching almost 12 hours a day ...
- Brands Must Rethink Media As Consumers Value Scale Over Consumption
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2014
Small is the new big. Need trumps desire. This change in consum ...