A new survey says HBO Now and Netflix, in particular, are doing just this. Some 76% say there is an increase in viewing time because of HBO Now original programming, according to Adobe Primetime, in partnership with The Diffusion Group.
This is followed by Netflix, which 65% of respondents say lend positive influence on overall TV viewership.
The survey says original programming on Hulu Plus had the least influence -- 39%.
When it comes to pay subscription video services, Netflix is still the most popular -- used by 70% of all video streamers (using free or pay services). Amazon Prime is at 30%, and Hulu Plus, 21%. Also, 82% of video streamers subscribe to a subscription service, with rates highest among 18-34 year olds -- 91%.
Looking at free streaming services, 88% of all video streamers used those platforms -- 95% for those 18-24s. YouTube is the most popular by far, 83%. This is followed by Hulu at 23%, and Crackle, 19%. For those 18-24 year olds, YouTube is the most popular at 92%; Vevo is next at 27%.
For individual per play subscription services, iTunes, Google Play and Amazon Instant View are top players, each used by around 12% of video streamers. Overall, 34% of video streamers use this kind of transactional service.
Adobe Primetime says the survey was conducted in January 2016, randomly selected from an online consumer panel of several million double opt-in respondents 2,000 U.S. adult broadband users.
Pre-survey quotas and post-survey weights derived from Pew Internet’s latest broadband users research were imposed for six criteria: age, gender, education,ethnicity, annual household income and geographic region.