- Coca-Cola, Facebook, Microsoft, YouTube On Social Party Line
Online Media Daily, Laurie Sullivan - Thursday, April 29, 2010
Facebook Fans are important, but Mich Mathews, chief marketing officer at Microsof ...
- LivingSocial Raises $14M Financing Round
Online Media Daily, Gavin O'Malley - Thursday, April 29, 2010
Amid a flurry of interest in social buying startups, LivingSocial on Thursd ...
- Online's Secret Society For Change
SearchBlog, Laurie Sullivan - Friday, April 30, 2010
Roman Tsunder, founder and president of Access360 Media, wants to change t ...
- Word Of Mouth Matters, But People Still Look To Pros
Online Media Daily, Roy Bahat - Tuesday, April 27, 2010
A
recent report claims that avid gamers perceive expert reviews a ...
- Mobile Users Respond To Location-Based Ads, Coupon Biz To Hit $57 Billion in 2014
MediaDailyNews, Erik Sass - Wednesday, April 21, 2010
A new survey of U.S. adults found about one-quarter have used location-bas ...
- Hotmail Users Embrace Commercial Email
MediaDailyNews, David Goetzl - Monday, April 19, 2010
As Microsoft conducts research into improving the experience for the Hotmail use ...
- A Bird In The Hand
Research Brief, Jack Loechner - Monday, April 19, 2010
According to a new Bankrate.com poll by Princeton Survey Research Associates Internationa ...
- Consumers Prefer Internet To TV By Slim Margin
Around the Net In Media, Fern Siegel - Sunday, April 11, 2010
If you had to choose between watching TV and surfing the We ...
- Brands: Better Response In Digital Articles vs. Online Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 30, 2010
Users are responding more positively where brand-names are mentioned in articles, ...
- Nielsen Researcher: Wall Street And Consumer Confidence Diverging
MediaDailyNews, David Goetzl - Monday, March 22, 2010
The stock market may be improving, but consumers have little faith th ...
- Few TV Ads Are Viral Hits
Around the Net In Media, Fern Siegel - Friday, March 19, 2010
The Holy Grail for many marketers is having their big-budget TV sp ...
- Talking 'Bout My Ge-Ge-Generation
Online Media Daily, George Simpson - Friday, March 19, 2010
Saying he deplores the lack of understanding about the importance of histo ...
- Ipsos Mendelsohn Reveals Unknown Practices of Affluent
MediaDailyNews, David Goetzl - Tuesday, March 16, 2010
MPG's Collaborative Alliance meetings are known for touching on enough subjects ...
- Pew: Consumers Prefer Ads, Actually Click On Them!
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 15, 2010
As if we needed anymore proof, Pew has concluded that consumers pref ...
- J.D. Power: T-Mobile No. 1 In Retail Service
Online Media Daily, Mark Walsh - Thursday, March 4, 2010
Looks like there's more to T-Mobile than just a pretty face. Beyo ...
- Touchscreens Knocking Down Mobile's Digital Divide
MoBlog, Mark Walsh - Thursday, March 4, 2010
Touchscreens aren't just for smartphones anymore. Gartner Thursday released research predicting t ...
- 'Faces Of Social Media' Unveiled: Knowledge Networks, MediaPost Partner On Category Specific Research
Online Media Daily, Staff Writers - Thursday, March 4, 2010
To help marketers, agencies and publishers understand how social media is influenci ...
- Catalina Marketing Goes Digital, Taps Former Google Exec To Lead Effort
Online Media Daily, Joe Mandese - Wednesday, March 3, 2010
Catalina Marketing, a dominant player in the so-called "shopper media" industry us ...
- Consumers 'Grazing' For News Content, Not Loyal To Single Source
Online Media Daily, Gavin O'Malley - Monday, March 1, 2010
Suggesting a mutable new media landscape ripe for the taking, 65% ...
- Pew: News Readers Leaving Print Behind
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 1, 2010
In what might not come as a surprise to anyone reading th ...
- Brown Bagging and Generics Lead Consumer Spending Savings
Research Brief, Jack Loechner - Monday, February 22, 2010
The economy is turning around based on what one hears from economis ...
- Is Digital Coupons' Rise Print Inserts' Demise?
MediaDailyNews, Erik Sass - Wednesday, February 17, 2010
Digitally delivered coupons are growing fast while printed newspaper inserts are increasing ...
- Sales At Retail Expected Down in February, But Ecommerce Expected Stronger
Research Brief, Jack Loechner - Tuesday, February 16, 2010
According to the February Consumer Reports Index, though consumers spent more th ...
- The Consumer Forecast: Still Cloudy, With a Chance of Silver Lining
Online Media Daily, Cella M. Irvine - Thursday, February 11, 2010
What an abrupt change those frightening days in late 2008 and througho ...
- NBCU: Olympic Research Lab Charts Consumer Behavior
MediaDailyNews, Wayne Friedman - Thursday, January 28, 2010
Following its initial single-source audience research effort during the 2008 Beijing Olympic ...
- The Consumer: A Staggeringly Foolish Plan
Media Magazine, - Wednesday, January 6, 2010
Being a generally optimistic chap, I rarely fall victim to cynicism. B ...
- Productivity: A Darwinian Gale
Media Magazine, - Wednesday, January 6, 2010
What the great recession has wrought is not what is popularly suppose ...
- Texting: It's Not Just For Children Anymore
Online Media Daily, John Capone - Monday, January 11, 2010
The stereotypes of the teenager whose thumbs are surgically attached to h ...
- (Creative) Power To The People
Online Media Daily, Kevin McKeon - Friday, January 8, 2010
These days, the talk in advertising is all about the new ...
- Nielsen Resumes National Client Meeting, Albeit A Consolidated One: Combines Media, Consumer Focus
MediaDailyNews, Joe Mandese - Thursday, January 7, 2010
In a sign that the economic health of the media industry m ...