- Gfk Revamps Media Research Categories
MediaDailyNews, David Goetzl - Thursday, June 30, 2011
Market research company GfK said it is simplifying its structure and dividi ...
- ACSI: Delta Plunges In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Customer satisfaction results for five industries show improvement for dining and lodgin ...
- TRAnalytics Turns 'Stories' Into Marketing Dollars
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
A new version of TRA's Media TRAnalytics -- the research tool th ...
- Social Network User Base Grows, 56% Are Adult Females
Online Media Daily, Mark Walsh - Thursday, June 16, 2011
A new national survey finds the use of social-networking sites is growin ...
- How Secure Are Popular Apps?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 9, 2011
Apps developed by LinkedIn, Netflix, Foursquare and payment platform Square, Inc. a ...
- Marketing Success: Mastering The Why Factor
MediaDailyNews, Mike Oddi - Wednesday, June 8, 2011
Category leaders and their agencies invest millions in resources and tools ...
- Greenpeace Takes On Barbie At Mattel Headquarters
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 8, 2011
Greenpeace, accusing Mattel of using paper from Indonesian rain forests to packa ...
- Digital Survival: Brands Must Be Customer-Obsessed
Online Media Daily, Gavin O'Malley - Monday, June 6, 2011
In its new report "Competitive Strategy In The Age Of The Customer ...