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Greenpeace Takes On Barbie At Mattel Headquarters  

Greenpeace, accusing Mattel of using paper from Indonesian rain forests to package Barbie dolls, took it to the toy company's headquarters in El Segundo, Calif. Police arrested 10 protesters who hung banners at the headquarters and who even had a Barbie lookalike attempt to drive a hot pink skip loader to the offices. It's part of a global effort against the world's largest toy company, and a decade-long effort to get companies to cut supplier deals and operations that are tied with denuding rain forests. Protesters rappelled down the face of the company's 15-story building and hung a banner showing a frowning Ken doll with text, "Barbie, it's over. I don't date girls that are into deforestation."

Greenpeace says Mattel is packaging toys with paper from hardwoods sourced in Indonesian rain forests. Scientists point out that global warming is tied to deforestation of these forests.  



Read the whole story at The Los Angeles Times »

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