- 'X Factor' Hits Minor Note With TV Audiences
MediaDailyNews, David Goetzl - Thursday, September 1, 2011
A Yahoo/Entertainment Weekly survey found "The X Factor" is the new sh ...
- Advertisers: Parents Focus On Basics, Not Tech Items
MediaDailyNews, Steve McClellan - Wednesday, August 31, 2011
Research from Publicis Groupe's MediaVest shows that parents are much more focus ...
- Levin: Branded Entertainment Key To Viewer Engagement
MediaDailyNews, Wayne Friedman - Friday, August 26, 2011
Branded entertainment media deals have been in a lull recently. But b ...
- Wanted: Retailers Making Emotional Connections to Consumers
Research Brief, Jack Loechner - Monday, August 29, 2011
New data released by Motista suggests that retailers should look beyond t ...
- Initiative To Marketers: Wake Up, Optimize Brand Content Online
Online Media Daily, Steve McClellan - Friday, August 19, 2011
More than 40% of customers now say they will not buy ...
- Ticket Sites Drive Summer Online Sales, Back-To-School Sees Early Jump
Online Media Daily, Gavin O'Malley - Friday, August 19, 2011
Ticket sites were among the fastest-growing on the Web in July, wi ...
- The Mediation Is The Message: WPP's Kantar, TRA To Enter Arbitration
MediaDailyNews, Steve McClellan - Wednesday, August 17, 2011
WPP's Kantar Media and TRA will sit down for their first mediati ...
- TRA Patent Ensures Consumer Privacy
MediaDailyNews, David Goetzl - Tuesday, August 16, 2011
TRA, the measurement company looking to offer a single-source product to ser ...
- U.S. Consumers To Spend More For 3DTV Than HDTV
MediaDailyNews, Wayne Friedman - Monday, August 15, 2011
U.S. consumers looking to buy a 3DTV during the next year pl ...
- Charter Refreshes Brand, Targets Lower-Income Customers
MediaDailyNews, David Goetzl - Tuesday, August 2, 2011
As cable operators Comcast and Cablevision dramatically re-branded their services, the he ...
- Spending Restraint Is The Back-To-School Spending Byword
Research Brief, Jack Loechner - Wednesday, August 3, 2011
According to NRF's 2011 Back-to-School survey, conducted by BIGresearch, parents this ye ...
- Stampt App To End Paper Loyalty Cards
Online Media Daily, Mark Walsh - Wednesday, July 20, 2011
Mobile startup Stampt, which aims to replace the traditional store loyalty ca ...
- Shopper Decision Priorities Vary By Product Category and Gender
Research Brief, Jack Loechner - Thursday, July 21, 2011
According to the 2011 edition of The NPD Group Brand Landscape Repor ...
- Media Heads Up: Consumer Confidence Bolts
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some sobering news for marketers and media agency executives -- consumer confiden ...
- Gfk Revamps Media Research Categories
MediaDailyNews, David Goetzl - Thursday, June 30, 2011
Market research company GfK said it is simplifying its structure and dividi ...
- ACSI: Delta Plunges In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Customer satisfaction results for five industries show improvement for dining and lodgin ...
- TRAnalytics Turns 'Stories' Into Marketing Dollars
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
A new version of TRA's Media TRAnalytics -- the research tool th ...
- Social Network User Base Grows, 56% Are Adult Females
Online Media Daily, Mark Walsh - Thursday, June 16, 2011
A new national survey finds the use of social-networking sites is growin ...
- How Secure Are Popular Apps?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 9, 2011
Apps developed by LinkedIn, Netflix, Foursquare and payment platform Square, Inc. a ...
- Marketing Success: Mastering The Why Factor
MediaDailyNews, Mike Oddi - Wednesday, June 8, 2011
Category leaders and their agencies invest millions in resources and tools ...
- Greenpeace Takes On Barbie At Mattel Headquarters
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 8, 2011
Greenpeace, accusing Mattel of using paper from Indonesian rain forests to packa ...
- Digital Survival: Brands Must Be Customer-Obsessed
Online Media Daily, Gavin O'Malley - Monday, June 6, 2011
In its new report "Competitive Strategy In The Age Of The Customer ...
- News Analysis: Economy Slows, Will Advertising Follow?
MediaDailyNews, Erik Sass - Tuesday, May 31, 2011
The housing market and consumer confidence are declining. But the effects ...
- Survey: Entertainment Value Falls, Consumers Unhappy With Pay Walls
MediaDailyNews, Wayne Friedman - Wednesday, May 25, 2011
Consumers are getting a bit less value from their entertainment products a ...
- 'Emerging Affluent' Are Key Digital Consumers
Online Media Daily, - Wednesday, May 25, 2011
As a consumer's affluence increases, so do factors such as early adopti ...
- Lawsuit Against Spokeo Allowed To Proceed
Online Media Daily, Wendy Davis - Monday, May 23, 2011
A Virginia resident may move forward with a lawsuit against online da ...
- Transparency Is The New Green
Online Media Daily, Mike Bloxham - Monday, May 16, 2011
There is an opportunity for companies that address the privacy issue wi ...
- Pretzel Crisps Racks Up 4.2 Million Earned Media Impressions
SearchBlog, Laurie Sullivan - Thursday, May 12, 2011
Pretzel Crisps has capitalized on social media and keyword search terms ...
- Compete, Ground Truth Measure Two-Screen Tracking
Online Media Daily, Mark Walsh - Thursday, May 5, 2011
Web measurement outfit Compete and mobile analytics firm Ground Truth have team ...
- WPP, IMG Team For Client Licensing Deals
MediaDailyNews, David Goetzl - Tuesday, May 3, 2011
WPP has a deal aimed at helping clients boost revenues from consum ...