- Retail Woes Can Even Catch Up With Lululemon
Marketing Daily, Sarah Mahoney - Tuesday, January 10, 2023
Holiday sales at the athleisure company came in lighter than expected, a ...
- Macy's Using Private Label, New Formats To Drive Growth
Marketing Daily, Sarah Mahoney - Monday, January 9, 2023
The department-store giant says it's intensifying loyalty, private label and new forma ...
- Adobe: Online Prices Fell 1.6% YoY In December
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 10, 2023
Adobe released the latest online inflation data from the Adobe Digital Pri ...
- FCC Aims To Beef Up Data Breach Rules
Digital News Daily, Wendy Davis - Friday, January 6, 2023
The FCC unanimously moved forward with a proposal to require telecoms ...
- The Great Cutback: Most Consumers Are Reducing Their Spending
Email Insider, Ray Schultz - Thursday, December 29, 2022
Consumers are concerned about inflation and other threats, but are still enjoyi ...
- Beyond the Bottle - The Power of Music Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
With a name like JaM Cellars, you know they've got to lo ...
- Loyalty is Glocal: KFC's Data-Driven Value Exchanges
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
What drives consumer loyalty to dining brands? A global view suggests the ...
- Genesis Uses Fashion to Connect With G90 Buyers
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Thanks to a partnership with Conde Nast, more than 1.25 million viewe ...
- Going Holistic with Email Reporting
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Your customers engage with your brand and email program beyond just ope ...
- Becoming Relevant via Cultural Moments
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Like many brands today, H&R Block wanted to boost their perception wi ...
- Goodbye Good Will: Consumers Who Love The Brand May Be More Loyal, But Don't Push Them
Email Insider, Ray Schultz - Wednesday, December 28, 2022
Loyalty members with an emotional bond with a brand are much mo ...
- UBS: Consumer Spending On Apparel Off 15.7%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 23, 2022
Interest in clothes shopping is at its lowest levels since 2019, ju ...
- FTC Releases New Advertising Compliance Guidance For Health Care Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
The FTC guidelines are intended to prevent unfair and deceptive practices, simil ...
- Saturday Got Super-Sized: Almost 190 Million Shopped
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 20, 2022
People took to stores, malls and websites in greater numbers, delivering outsiz ...
- Poor Site Design Is Driving Consumers Away, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, December 20, 2022
Most of those who abandon purchases cite a disappointing user experience, conte ...
- This Year Has Hammered Consumers' Perception of Financial Health
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
New research from Deloitte finds that despite impressive resilience, 40% of consume ...
- Le Creuset Woos Young Cooks With Pop-Culture Tie-Ins
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2022
The pricey cookware brand looks to build relevance with millennial and G ...
- Zappi Snares $170 Million In Growth Capital
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
Consumer insights platform Zappi helps brands bring pre-launch consumer insights to the ...
- Consumers Want To Feel Valued By Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
Almost two-thirds of consumers would leave companies that did not make th ...
- As Inflation Eases, Retailers Expect Record 'Super Saturday'
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 13, 2022
The National Retail Federation predicts record crowds will shop both in stor ...
- As Consumers Crumble Under Food Costs, Costco Stays Strong
Marketing Daily, Sarah Mahoney - Monday, December 12, 2022
Sales and profits are better than expected, but the warehouse retailer sa ...
- Advocates Seek Lame-Duck Vote On Bill That Would Ban Behavioral Targeting
Digital News Daily, Wendy Davis - Friday, December 9, 2022
Consumer advocates are asking House Speaker Nancy Pelosi to hold a vo ...
- Pricey Streaming Platforms Don't Always Deliver Higher Value - Is That Right?
TV Watch, Wayne Friedman - Monday, December 12, 2022
A study designed to determine the best "value" gave a surprising n ...
- For Growth Amid Uncertainty, Lowe's Focuses On Boomers, Millennials, Pros
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
The home-improvement retailer used its annual investor day to outline strategy shif ...
- Inflation Pushes Consumers To Change Purchase Habits, Perhaps Temporarily
Research Intelligencer, Rob Williams - Monday, December 5, 2022
People see the biggest inflationary effects on many of the products a ...
- Recession Rehearsal: Consumers Say They Will Shop More Online
Email Insider, Ray Schultz - Tuesday, November 29, 2022
People will also cut back on travel, cable and education if ...
- European Consumers Look For Ways To Cut Spending As Inflation Roars
Research Intelligencer, Rob Williams - Monday, November 28, 2022
Younger consumers are more likely to say they're canceling subscriptions to ap ...
- Shoppers Spent More Than $9B Online On Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, November 26, 2022
Despite higher prices for items from food to toys and electronics, consume ...
- Consumers Are Eager To Support Small Businesses, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 22, 2022
Food and drink taste better when they are from a small busines ...
- Bundle Up: Consumers Want One Platform To Manage All Their Subscriptions
Email Insider, Ray Schultz - Friday, November 18, 2022
Most consumers want centralized billing for all of the streaming and oth ...