- Wayfair's Bad News: Vanishing Customers, Big Losses
Marketing Daily, Sarah Mahoney - Friday, February 24, 2023
As its losses top $1.3 billion, the company says the number ...
- Home Depot Braces For Slower Consumer Spending
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2023
The home-improvement retailer posted sales below expectations and offered a subdued foreca ...
- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Tuesday, February 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- Consumers Worldwide Are In Early Stages Of Metaverse Use
Research Intelligencer, Rob Williams - Monday, February 20, 2023
More than a third of people said they have heard of t ...
- Customers Expect Brands To Hear What They Say
Email Marketing Daily, Ray Schultz - Friday, February 17, 2023
Most have written online reviews or reached out to a company, Rud ...
- On-Site Search Failing Because Retailers Still Lack Advanced Resources
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 15, 2023
Traditional search engines are moving toward AI and conversational chat, causing ...
- Cagey Consumers: Economic Fears Are Causing People To Spend Less
Email Insider, Ray Schultz - Wednesday, February 8, 2023
With inflation driving grocery and gas prices up, many people are cutti ...
- Most Prestige Cosmetics Shine -- But Estee Lauder Stumbles
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 6, 2023
A new report from NPD Group says U.S. sales of prestige beau ...
- Best Buy Thinks Big For Super Bowl: 85-Inch-Big
Marketing Daily, Sarah Mahoney - Friday, February 3, 2023
In spots leading up to the Big Game, Best Buy is offeri ...
- Consumers Struggle To Find Accurate Information From Brands Online
Performance Marketing Insider, Laurie Sullivan - Friday, February 3, 2023
Failure to provide helpful online answers to customer questions can mean lo ...
- Consumers Are Worried About Recession, Other Issues: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 1, 2023
Some consumers are not concerned about anything, but others are anxious, Resona ...
- TikTok CEO To Testify On Capitol Hill
Digital News Daily, Wendy Davis - Monday, January 30, 2023
Faced with growing criticism over data practices, the Chinese-owned social app TikT ...
- Privacy Pickle: Consumers Love Email, But Brands Must Avoid The Creep Factor
Email Insider, Ray Schultz - Thursday, January 19, 2023
Marigold has announced global survey results with the 2023 Consumer Trends Ind ...
- Page Rage: Consumers Are Easily Turned Off By Poor Digital Shopping Experiences
Email Insider, Ray Schultz - Wednesday, January 18, 2023
More than half of consumers will not return to a brand th ...
- Marketing Chasm: Consumers And Retailers Have Different Ideas
Email Insider, Ray Schultz - Friday, January 13, 2023
Consumers and marketers differ when it comes to channels, message frequency a ...
- Biden Seeks Restrictions On Data Collection, Online Targeting
Digital News Daily, Wendy Davis - Wednesday, January 11, 2023
"We need serious federal protections for Americans' privacy," President Biden wrote. "Th ...
- Retail Woes Can Even Catch Up With Lululemon
Marketing Daily, Sarah Mahoney - Tuesday, January 10, 2023
Holiday sales at the athleisure company came in lighter than expected, a ...
- Macy's Using Private Label, New Formats To Drive Growth
Marketing Daily, Sarah Mahoney - Monday, January 9, 2023
The department-store giant says it's intensifying loyalty, private label and new forma ...
- Adobe: Online Prices Fell 1.6% YoY In December
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 10, 2023
Adobe released the latest online inflation data from the Adobe Digital Pri ...
- FCC Aims To Beef Up Data Breach Rules
Digital News Daily, Wendy Davis - Friday, January 6, 2023
The FCC unanimously moved forward with a proposal to require telecoms ...
- The Great Cutback: Most Consumers Are Reducing Their Spending
Email Insider, Ray Schultz - Thursday, December 29, 2022
Consumers are concerned about inflation and other threats, but are still enjoyi ...
- Beyond the Bottle - The Power of Music Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
With a name like JaM Cellars, you know they've got to lo ...
- Loyalty is Glocal: KFC's Data-Driven Value Exchanges
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
What drives consumer loyalty to dining brands? A global view suggests the ...
- Genesis Uses Fashion to Connect With G90 Buyers
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Thanks to a partnership with Conde Nast, more than 1.25 million viewe ...
- Going Holistic with Email Reporting
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Your customers engage with your brand and email program beyond just ope ...
- Becoming Relevant via Cultural Moments
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Like many brands today, H&R Block wanted to boost their perception wi ...
- Goodbye Good Will: Consumers Who Love The Brand May Be More Loyal, But Don't Push Them
Email Insider, Ray Schultz - Wednesday, December 28, 2022
Loyalty members with an emotional bond with a brand are much mo ...
- UBS: Consumer Spending On Apparel Off 15.7%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 23, 2022
Interest in clothes shopping is at its lowest levels since 2019, ju ...
- FTC Releases New Advertising Compliance Guidance For Health Care Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
The FTC guidelines are intended to prevent unfair and deceptive practices, simil ...
- Saturday Got Super-Sized: Almost 190 Million Shopped
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 20, 2022
People took to stores, malls and websites in greater numbers, delivering outsiz ...