- Poor Site Design Is Driving Consumers Away, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, December 20, 2022
Most of those who abandon purchases cite a disappointing user experience, conte ...
- This Year Has Hammered Consumers' Perception of Financial Health
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
New research from Deloitte finds that despite impressive resilience, 40% of consume ...
- Le Creuset Woos Young Cooks With Pop-Culture Tie-Ins
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2022
The pricey cookware brand looks to build relevance with millennial and G ...
- Zappi Snares $170 Million In Growth Capital
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
Consumer insights platform Zappi helps brands bring pre-launch consumer insights to the ...
- Consumers Want To Feel Valued By Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
Almost two-thirds of consumers would leave companies that did not make th ...
- As Inflation Eases, Retailers Expect Record 'Super Saturday'
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 13, 2022
The National Retail Federation predicts record crowds will shop both in stor ...
- As Consumers Crumble Under Food Costs, Costco Stays Strong
Marketing Daily, Sarah Mahoney - Monday, December 12, 2022
Sales and profits are better than expected, but the warehouse retailer sa ...
- Advocates Seek Lame-Duck Vote On Bill That Would Ban Behavioral Targeting
Digital News Daily, Wendy Davis - Friday, December 9, 2022
Consumer advocates are asking House Speaker Nancy Pelosi to hold a vo ...
- Pricey Streaming Platforms Don't Always Deliver Higher Value - Is That Right?
TV Watch, Wayne Friedman - Monday, December 12, 2022
A study designed to determine the best "value" gave a surprising n ...
- For Growth Amid Uncertainty, Lowe's Focuses On Boomers, Millennials, Pros
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
The home-improvement retailer used its annual investor day to outline strategy shif ...
- Inflation Pushes Consumers To Change Purchase Habits, Perhaps Temporarily
Research Intelligencer, Rob Williams - Monday, December 5, 2022
People see the biggest inflationary effects on many of the products a ...
- Recession Rehearsal: Consumers Say They Will Shop More Online
Email Insider, Ray Schultz - Tuesday, November 29, 2022
People will also cut back on travel, cable and education if ...
- European Consumers Look For Ways To Cut Spending As Inflation Roars
Research Intelligencer, Rob Williams - Monday, November 28, 2022
Younger consumers are more likely to say they're canceling subscriptions to ap ...
- Shoppers Spent More Than $9B Online On Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, November 26, 2022
Despite higher prices for items from food to toys and electronics, consume ...
- Consumers Are Eager To Support Small Businesses, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 22, 2022
Food and drink taste better when they are from a small busines ...
- Bundle Up: Consumers Want One Platform To Manage All Their Subscriptions
Email Insider, Ray Schultz - Friday, November 18, 2022
Most consumers want centralized billing for all of the streaming and oth ...
- Gift Cards Are Less Popular This Holiday Season, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, November 17, 2022
Most holiday shoppers are going for physical objects such as clothing a ...
- Can TikTok Build D2C Brands?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages ...
- Cultivating Omnichannel: Grove Collaborative's Evolutionary Tale
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As Grove Collaborative moved from a pure play D2C into broader reta ...
- The D2C Drive: Most Firms Are Offering Subscription Services, But Face Hurdles
Email Insider, Ray Schultz - Wednesday, November 9, 2022
Among the D2C companies surveyed by WBR Insights, 63% have grown the ...
- Mini USA Electric Vehicle Color Influenced By Fans
Marketing Daily, Tanya Gazdik - Monday, November 7, 2022
The automaker has always embraced customer feedback in its product offerings, Mi ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Shoppers Are Willing To Take Online Risks During Holiday Season, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 1, 2022
Over a third of consumers have been scammed online. And email w ...
- Google, Rakuten, Shopmium Give Consumers Reasons To Shop
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 1, 2022
Coupons and rebates are making a strong comeback. Here are three wa ...
- Sleep Apnea CPAP Machine Recall Frustrates Users
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 25, 2022
A massive recall by Philips of sleep apnea CPAP machines has dragg ...
- 65% Of U.S. Shoppers Say They Will Spend Less This Christmas
Digital News Daily, Colin Kirkland - Tuesday, October 25, 2022
Price will be the main factor in purchase decisions for 57% ...
- How The Ad Industry Can Fix Greenwashing, Overnight
Red, White & Blog, Joe Mandese - Friday, October 21, 2022
Emissions offsets have been a good start, but if we really wa ...
- FTD's CMO Proves She's No Shrinking Violet
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 20, 2022
"I kind of set goals for myself throughout my career, I sai ...
- Stagwell's Marketing Cloud Unit Buys Research Platform Maru Group
Mediapsssst, Richard Whitman - Wednesday, October 12, 2022
Maru's main offering is called Hub, a scalable survey platform that allo ...
- Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes a ...