- Cut Monthly TV Bills By Sub-Sharing, Service-Hopping, 'CR' Says
TVBlog, Adam Buckman - Thursday, September 15, 2022
"Consumer Reports" is advocating subscription sharing and "service hopping" as strategies f ...
- GAO Calls For Sweeping Online Privacy Law
Digital News Daily, Wendy Davis - Tuesday, September 13, 2022
"By enacting comprehensive legislative changes, Congress can help address long-standing challenges a ...
- Inflation Is Causing Consumers To Cut Back, Jungle Scout Reports
Email Marketing Daily, Ray Schultz - Tuesday, September 13, 2022
Eighty-four percent of U.S. shoppers say inflation has affected their spending a ...
- Disney+, TikTok and Pfizer Shake Up Loyalty Landscape
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 12, 2022
Brand Keys' new ranking shows how the fading pandemic is reshaping t ...
- Iger: Linear TV Near A 'Great Precipice,' Tough Future For Streamers
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Not all big media-based streamers will make it, said Bob Iger, form ...
- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Consumer trust in a brand is crucial to purchase decisions. Some 5 ...
- Path To Purchase Shortens - Average Time Now 30 Minutes From First-Page View
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Criteo released an insights and trends report based on an analysis ...
- D.C. AG Can Proceed With Location Privacy Case Against Google
Digital News Daily, Wendy Davis - Thursday, September 1, 2022
Siding against Google, a judge refused to dismiss AG Karl Racine's lawsu ...
- Smartphone Owners Trust Apple More Than Samsung To Protect Their Privacy, Study Finds
Email Marketing Daily, Ray Schultz - Friday, September 2, 2022
Top-selling smartphone brands are more trusted than lesser-known ones, NordVPN reports. ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 6, 2022
"It's in those moments where it's okay to say, okay, time ...
- Heart Of Hearts: Consumers Achieve A State of Self-Focus On Their Phones
Email Insider, Ray Schultz - Friday, August 26, 2022
Consumers are more open to tailored product offers when they are ...
- Holiday Heat: Consumers Plan To Return To Stores This Year
Email Insider, Ray Schultz - Monday, August 22, 2022
Consumers are ready to return to stores, but they are on ...
- Almost Half Of All Americans Can't Afford Their Former Lifestyle
Email Marketing Daily, Ray Schultz - Thursday, August 18, 2022
Inflation is leading consumers to buy fewer non-essential items, NCSolutions reports. ...
- Target's Results Highlight Consumer Confidence Conundrum
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2022
As consumers trade down, Target's sales are up. But profits? Not ...
- Consumers Are 'Trading Down,' Buying Less, Commerce Signals Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 12, 2022
Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflati ...
- Connecting With Consumers In A Cookieless Future
MediaDailyNews, Ray Rosti - Wednesday, August 10, 2022
How can marketers navigate their changing world while engaging with consumers ...
- B2B Dynamics Changing Among Buyers, Men Vs. Women
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 10, 2022
An AMA-NY study released Wednesday finds the average corporate buyer is ...
- In Stampede To Store Brands, Aldi, Target, Amazon Win Big
Retail Insider, Sarah Mahoney - Wednesday, August 10, 2022
Inflation pushes families toward private label brands -- and high-income consumers a ...
- Adobe Data Reveals Major Ecommerce Categories Have Begun Experiencing Price Deflation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 9, 2022
Ecommerce experienced price deflation for the first time in more than t ...
- Funny Business: Few Consumers Trust Firms To Ethically Use Their Data
Email Insider, Ray Schultz - Monday, August 8, 2022
Few shoppers are aware of "data brokers" -- although men are mo ...
- Ecommerce Platform Aterian Takes 14.5% Revenue Hit In Q2
Email Marketing Daily, Ray Schultz - Monday, August 8, 2022
The falloff is partly due to softness in consumer demand. ...
- In The Basement: Ad Execs Are Near Bottom Of Trust Index
Email Marketing Daily, Ray Schultz - Thursday, August 4, 2022
Doctors, scientists and teachers are at the top in the U.S. a ...
- Durability Of SEO In Key Economic Moments
Performance Marketing Insider, Laurie Sullivan - Thursday, July 28, 2022
Visa suggests more people used credit cards to purchase in Q2. H ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
"With rising consumer prices, discount store marketers sought the attention of val ...
- U.S. Ad Inflation Approaching Consumer Price Hikes, Projected To Moderate Next Year
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
While linear TV continues to have the highest inflation rates, the on ...
- Consumers Disdain Brands That Skimp On Quality To Cut Costs
Research Intelligencer, - Tuesday, July 26, 2022
As inflation hits a 40-year high, many Americans said they'll stop buyi ...
- Bill That Would Outlaw Behavioral Advertising Advances To House Floor
Digital News Daily, Wendy Davis - Wednesday, July 20, 2022
Lawmakers in the House Energy and Committee on Wednesday voted to advan ...
- TV Networks, What Are Your TV Marketers' Customer Acquisition Costs?
TV Watch, Wayne Friedman - Thursday, July 21, 2022
E-commerce marketers now lose $29 for every new customer acquired, according ...
- Revised Privacy Bill Would Outlaw Some Forms Of Ad Targeting
Digital News Daily, Wendy Davis - Tuesday, July 19, 2022
The newest version of a sweeping bipartisan privacy bill, unveiled Tuesday mornin ...
- Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic Mindsets
MediaDailyNews, Joe Mandese - Wednesday, July 20, 2022
The segments require both new messaging, as well as media strategies, ...