- Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes a ...
- Feeling Pinched, High-Income Consumers Are Shopping Earlier
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 7, 2022
Finding it harder to pay their bills, high-income families are rethinking holid ...
- Gen Z Gives Up Drinking
Marketing Insider, Aaron Paquette - Monday, October 10, 2022
How to better connect with this sober generation? For one, find wa ...
- Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
A preholiday ecommerce survey from the analyst firm Baird Equity Research sugges ...
- Ad Groups Urge FTC To Rethink Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Tuesday, September 27, 2022
"Tags should not automatically be considered endorsements," the ANA said in commen ...
- Spartan NFT Passes Invite People To Race, Train .. And Even Spread Their Ashes
Digital News Daily, Colin Kirkland - Tuesday, September 27, 2022
"Extreme wellness and fitness brand" Spartan has launched a digital NFT th ...
- Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, September 26, 2022
Retail media retains its lead when it comes to search, discovery a ...
- Inflation Rewrites Holiday Wish Lists
Marketing Daily, Sarah Mahoney - Monday, September 26, 2022
People are cutting back, shopping earlier and expecting fewer deals, according ...
- Are TV Consumers Looking For One Easy Way To Get To All Their Networks, Content?
TV Watch, Wayne Friedman - Monday, September 26, 2022
TV content consumers seek not only ease of operations, but perhaps ju ...
- Study Anticipates Digital-First Americans' Shopping Habits During Recession
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 America ...
- Wide-Eyed Privacy: Email Digests Help Consumers And Brands Navigate Issue
Email Insider, Ray Schultz - Thursday, September 22, 2022
Observing the 3M's -- meaningful, memorable and manageable -- boosts brand loyalt ...
- Grocery Shopping: Market Basket Beats Aldi, As Amazon Falls from Favor
Retail Insider, Sarah Mahoney - Wednesday, September 21, 2022
Dunnhumby's new report shows how Inflation is scaring shoppers into new supermark ...
- The Programmatic Future of OOH
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
OOH used to be a glorified real estate business where location a ...
- 'Dark Patterns' Trick Consumers Into Sharing Data, Making Purchases, FTC Report Says
Digital News Daily, Wendy Davis - Thursday, September 15, 2022
"Our report shows how more and more companies are using digital da ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Research: Inflation Pushes 78% Of Shoppers Toward Private Label
Marketing Daily, Sarah Mahoney - Wednesday, September 14, 2022
As they make trade-offs, people are less impressed with national brands. ...
- Is This Dollar Stores' Moment To Shine?
Marketing Daily, Sarah Mahoney - Wednesday, September 14, 2022
With tens of thousands of small stores throughout the U.S., dollar stor ...
- Cut Monthly TV Bills By Sub-Sharing, Service-Hopping, 'CR' Says
TVBlog, Adam Buckman - Thursday, September 15, 2022
"Consumer Reports" is advocating subscription sharing and "service hopping" as strategies f ...
- GAO Calls For Sweeping Online Privacy Law
Digital News Daily, Wendy Davis - Tuesday, September 13, 2022
"By enacting comprehensive legislative changes, Congress can help address long-standing challenges a ...
- Inflation Is Causing Consumers To Cut Back, Jungle Scout Reports
Email Marketing Daily, Ray Schultz - Tuesday, September 13, 2022
Eighty-four percent of U.S. shoppers say inflation has affected their spending a ...
- Disney+, TikTok and Pfizer Shake Up Loyalty Landscape
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 12, 2022
Brand Keys' new ranking shows how the fading pandemic is reshaping t ...
- Iger: Linear TV Near A 'Great Precipice,' Tough Future For Streamers
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Not all big media-based streamers will make it, said Bob Iger, form ...
- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Consumer trust in a brand is crucial to purchase decisions. Some 5 ...
- Path To Purchase Shortens - Average Time Now 30 Minutes From First-Page View
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Criteo released an insights and trends report based on an analysis ...
- D.C. AG Can Proceed With Location Privacy Case Against Google
Digital News Daily, Wendy Davis - Thursday, September 1, 2022
Siding against Google, a judge refused to dismiss AG Karl Racine's lawsu ...
- Smartphone Owners Trust Apple More Than Samsung To Protect Their Privacy, Study Finds
Email Marketing Daily, Ray Schultz - Friday, September 2, 2022
Top-selling smartphone brands are more trusted than lesser-known ones, NordVPN reports. ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 6, 2022
"It's in those moments where it's okay to say, okay, time ...
- Heart Of Hearts: Consumers Achieve A State of Self-Focus On Their Phones
Email Insider, Ray Schultz - Friday, August 26, 2022
Consumers are more open to tailored product offers when they are ...
- Holiday Heat: Consumers Plan To Return To Stores This Year
Email Insider, Ray Schultz - Monday, August 22, 2022
Consumers are ready to return to stores, but they are on ...
- Almost Half Of All Americans Can't Afford Their Former Lifestyle
Email Marketing Daily, Ray Schultz - Thursday, August 18, 2022
Inflation is leading consumers to buy fewer non-essential items, NCSolutions reports. ...