- Viewers Stay Loyal To In-Home Entertainment As Inflation Surges
Research Intelligencer, - Wednesday, July 20, 2022
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns ov ...
- Economic Challenges Persist, But Consumers Still Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- House Panel Advances Opt-In Privacy Bill
PolicyBlog, Wendy Davis - Thursday, June 23, 2022
A House panel advanced a sweeping privacy bill that, if passed, cou ...
- Fidgety Finances: Why Some Consumers Are Cutting Back Their Spending
Email Insider, Ray Schultz - Thursday, July 14, 2022
Email teams may have a handle on how discounts and loyalty progra ...
- Online Costs For Groceries, Pet Products, Tools Set New Highs: Adobe Digital Price Index
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
Consumers spent $74.1 billion in June 2022, with more than $451.7 billi ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 15, 2022
"One of the keys to happiness for me has always been ...
- Gen Z Wants Video And Personalization, But Is Less Interested In Email
Email Marketing Daily, Ray Schultz - Tuesday, July 12, 2022
Young people and high earners share video and personalization preferences, Idomoo repo ...
- 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
MediaDailyNews, Joe Mandese - Friday, July 8, 2022
"Ad budget cuts are being led by former emerging categories that ha ...
- Study Breaks Down Trends In Cryptocurrency Spending For Retailers
Digital News Daily, Colin Kirkland - Wednesday, July 6, 2022
A new study from Software Advice provides retailers with insights into t ...
- Social Media Content & Ads Influence People's Opinions About Brands
Research Intelligencer, - Wednesday, July 6, 2022
Almost half of U.S. consumers said they read social media comments ...
- Those Poor Millennials: They're Hard-Hit By Inflation And Hungry For Deals
Email Insider, Ray Schultz - Friday, July 1, 2022
Almost 80% of all consumers say inflation has impacted their spending, Jung ...
- Jeep Named Top Patriotic Brand
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2022
"What used to be forthright patriotic marketing has mutated to camouflaged promotion ...
- Study Shows How Social Commerce Drives Awareness, Performance For Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 28, 2022
The survey from Traackr found that more than 70% of consumers ...
- 'Revenge Spending' And The Groundswell Of Inflationaires
MediaDailyNews, Hunter Thurman - Friday, June 24, 2022
While the only constant is that things will continue to change, mo ...
- Leveraging an Omnichannel Approach to Media Planning
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
The pandemic transformed the ways consumers shop for groceries with more th ...
- Easy to Heat, Fun to Eat - How Listening More Intently to Consumers Helped White Castle Power through the Pandemic
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
By asking good questions, listening intently to consumers, and then acting bas ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- CMOs Worry Most About Privacy Issues, Complex Media Landscape
Research Intelligencer, - Monday, June 20, 2022
Amid the changes in media and technology, marketing executives are looking ...
- Why Purpose-Driven Ads Are Underperforming Mainstream Ones
Performance Marketing Insider, Joe Mandese - Wednesday, June 15, 2022
Pitching brand support for sustainability, social justice and other causes may ...
- Microsoft Bing Confirms It Is Working On New Retail Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2022
The new marketplace, Buy Direct, allows consumers to click on products a ...
- Marketers Worldwide Plan To Up Their Spending On Digital, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
Over three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. ...
- Apple Backs Proposed Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Friday, June 10, 2022
"It appears Americans are closer than ever to obtaining meaningful privacy protections ...
- YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
YouTube updated ad requirements for its masthead to allow previously prohibited consum ...
- Smart TVs Have Little Impact On U.S. Household TV Viewing Behavior
Digital News Daily, Karlene Lukovitz - Friday, June 10, 2022
U.S. households with and without smart TVs both watch more than fo ...
- Semrush Introduces Tools To Help Build Content, Expands Support For List Management
Performance Marketing Insider, Laurie Sullivan - Friday, June 10, 2022
"Creating genuinely engaging, useful content is difficult and can be very costly ...
- Adobe: Online Purchases Surpass $377B In 2022 As Price Increases Ease
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
Consumers spent 7.1% more online in May -- about $78.8 billion ...
- ANA Urges California Privacy Agency To Revamp Proposed Rules
Digital News Daily, Wendy Davis - Wednesday, June 8, 2022
"The proposed draft rules consequently exceed the agency's authority by handing do ...
- Gen Z Says Bring It On: They're Open To Email And Personalization
Email Insider, Ray Schultz - Thursday, June 9, 2022
But consumers are sick of badly personalized digital ads, Scorpion reports. ...
- California Agency Proposes Broad Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, June 7, 2022
California's privacy regulator has proposed new rules that appear to broaden resident ...
- Customer Satisfaction Scores Vary For Top Streaming Brands: Study
TVBlog, Adam Buckman - Wednesday, June 8, 2022
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock a ...