- Texas AG Investigates Twitter Over Fake Accounts
Digital News Daily, Wendy Davis - Monday, June 6, 2022
Texas AG Ken Paxton on Monday said he was investigating whether Twitt ...
- Brands May Get A Charge Out Of This Catalina/Volta Deal - Dole Did
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
Consumer shopping researcher Catalina and digital out-of-home ad network Volta have partner ...
- Lawmakers Float Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Friday, June 3, 2022
Federal lawmakers on Friday floated legislation that would require companies to obta ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Most WFA members say they're in "trial mode," but project big jum ...
- Ad Performance Overrides Branding In 'Shoppable Media'
Research Intelligencer, - Thursday, May 26, 2022
Business outcomes such as revenue are the most popular measures of ecommer ...
- Apple's 'Auction' Ad Drops The Mic On Third-Party Data
Media Insider, Cory Treffiletti - Wednesday, May 25, 2022
Thanks to Apple and its one-two punch, the future is bleak f ...
- TikTok Outperforms Facebook, Twitter in Advertiser Interest, Web Traffic, Study Shows
Digital News Daily, Colin Kirkland - Thursday, May 5, 2022
A new report by Similarweb compares advertiser and consumer interest in Tikt ...
- Co-Viewing Of Streaming Video Boosts Ad Engagement
Research Intelligencer, - Friday, May 6, 2022
Parents with young kids say they're co-viewing more programming than they d ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 4, 2022
Bryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- Connecticut Passes Right To Opt Out Of Behavioral Advertising
PolicyBlog, Wendy Davis - Thursday, April 28, 2022
Connecticut could soon become the fifth state to give consumers the rig ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
The survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Disney, Tesla, Apple Tops In 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Saturday, April 23, 2022
Crypto brands outperformed traditional financial services brands, per the study, now ...
- Consumers Haven't A Clue About The Metaverse, Study Shows
Email Marketing Daily, Ray Schultz - Friday, April 22, 2022
Almost half of consumers have never heard of the metaverse, and f ...
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2022
On Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- Consumers Don't Want To Be Seen As Consumers, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 31, 2022
Shoppers want to be treated as individuals, and will share data ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- Experiential Spending Is Recovering Faster Than Retail: NPD
Email Marketing Daily, Ray Schultz - Tuesday, March 29, 2022
Merchandise sales have exceeded those of 2019, but show a certain flatnes ...
- Ageism Is: Older People Often Depicted In Marketing As Declining, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 25, 2022
Older people want to be depicted in ads as vital people w ...
- Nike, Apple Top Ranking Of Branded Product Placements
Research Intelligencer, - Friday, March 25, 2022
It's no coincidence that Apple's products populate scenes in "Ted Lasso" a ...
- Responsible Data Usage Underlies Consumer Trust In Brands
Research Intelligencer, - Tuesday, March 22, 2022
Good personal experiences help to build trust in brands, while "bad" personalizati ...
- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
Mediapsssst, Richard Whitman - Tuesday, March 15, 2022
The report, from Omnicom Media Group UK, analyzes 75 evolving themes ...
- Consumers Grow More Comfortable With Public Activities As Pandemic Enters Third Year
Research Intelligencer, - Wednesday, March 16, 2022
The portion of U.S. adults who said they're comfortable going to t ...
- Trillion-Dollar Baby: Ecommerce Sales Will Hit That Total This Year, Adobe Predicts
Email Insider, Ray Schultz - Tuesday, March 15, 2022
But inflation is contributing to ecommerce growth, driving $27 billion of tot ...
- I'm Outta Here: Customers Are Quick To Jump After Bad Service Experience
Email Insider, Ray Schultz - Thursday, March 10, 2022
Inaccurate information causes many problems for service teams. And almost half ...
- Utah Passes Right To Opt Out Of Behavioral Targeting
Digital News Daily, Wendy Davis - Thursday, March 3, 2022
The Consumer Privacy Act, introduced less than three weeks ago, would requi ...
- The Surprising Costs Of Online Privacy Notices
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 2, 2022
The research looked at whether all privacy notices used identical language ...
- True Futuristic Interactive TV: Giving Viewers Control Over Scenes In Favorite TV Shows?
TV Watch, Wayne Friedman - Wednesday, March 2, 2022
Should consumers be able to choose alternate endings for TV series a ...
- ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
In response to trade reports earlier this week about its plans ...
- Amazon Sues Alleged Purveyors Of Phony Reviews
Digital News Daily, Wendy Davis - Tuesday, February 22, 2022
"Defendants are actively deceiving Amazon's customers and tarnishing Amazon's brand for the ...