- 'Revenge Spending' And The Groundswell Of Inflationaires
MediaDailyNews, Hunter Thurman - Friday, June 24, 2022
While the only constant is that things will continue to change, mo ...
- Leveraging an Omnichannel Approach to Media Planning
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
The pandemic transformed the ways consumers shop for groceries with more th ...
- Easy to Heat, Fun to Eat - How Listening More Intently to Consumers Helped White Castle Power through the Pandemic
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
By asking good questions, listening intently to consumers, and then acting bas ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- CMOs Worry Most About Privacy Issues, Complex Media Landscape
Research Intelligencer, - Monday, June 20, 2022
Amid the changes in media and technology, marketing executives are looking ...
- Why Purpose-Driven Ads Are Underperforming Mainstream Ones
Performance Marketing Insider, Joe Mandese - Wednesday, June 15, 2022
Pitching brand support for sustainability, social justice and other causes may ...
- Microsoft Bing Confirms It Is Working On New Retail Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2022
The new marketplace, Buy Direct, allows consumers to click on products a ...
- Marketers Worldwide Plan To Up Their Spending On Digital, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
Over three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. ...
- Apple Backs Proposed Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Friday, June 10, 2022
"It appears Americans are closer than ever to obtaining meaningful privacy protections ...
- YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
YouTube updated ad requirements for its masthead to allow previously prohibited consum ...
- Smart TVs Have Little Impact On U.S. Household TV Viewing Behavior
Digital News Daily, Karlene Lukovitz - Friday, June 10, 2022
U.S. households with and without smart TVs both watch more than fo ...
- Semrush Introduces Tools To Help Build Content, Expands Support For List Management
Performance Marketing Insider, Laurie Sullivan - Friday, June 10, 2022
"Creating genuinely engaging, useful content is difficult and can be very costly ...
- Adobe: Online Purchases Surpass $377B In 2022 As Price Increases Ease
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
Consumers spent 7.1% more online in May -- about $78.8 billion ...
- ANA Urges California Privacy Agency To Revamp Proposed Rules
Digital News Daily, Wendy Davis - Wednesday, June 8, 2022
"The proposed draft rules consequently exceed the agency's authority by handing do ...
- Gen Z Says Bring It On: They're Open To Email And Personalization
Email Insider, Ray Schultz - Thursday, June 9, 2022
But consumers are sick of badly personalized digital ads, Scorpion reports. ...
- California Agency Proposes Broad Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, June 7, 2022
California's privacy regulator has proposed new rules that appear to broaden resident ...
- Customer Satisfaction Scores Vary For Top Streaming Brands: Study
TVBlog, Adam Buckman - Wednesday, June 8, 2022
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock a ...
- Texas AG Investigates Twitter Over Fake Accounts
Digital News Daily, Wendy Davis - Monday, June 6, 2022
Texas AG Ken Paxton on Monday said he was investigating whether Twitt ...
- Brands May Get A Charge Out Of This Catalina/Volta Deal - Dole Did
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
Consumer shopping researcher Catalina and digital out-of-home ad network Volta have partner ...
- Lawmakers Float Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Friday, June 3, 2022
Federal lawmakers on Friday floated legislation that would require companies to obta ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Most WFA members say they're in "trial mode," but project big jum ...
- Ad Performance Overrides Branding In 'Shoppable Media'
Research Intelligencer, - Thursday, May 26, 2022
Business outcomes such as revenue are the most popular measures of ecommer ...
- Apple's 'Auction' Ad Drops The Mic On Third-Party Data
Media Insider, Cory Treffiletti - Wednesday, May 25, 2022
Thanks to Apple and its one-two punch, the future is bleak f ...
- TikTok Outperforms Facebook, Twitter in Advertiser Interest, Web Traffic, Study Shows
Digital News Daily, Colin Kirkland - Thursday, May 5, 2022
A new report by Similarweb compares advertiser and consumer interest in Tikt ...
- Co-Viewing Of Streaming Video Boosts Ad Engagement
Research Intelligencer, - Friday, May 6, 2022
Parents with young kids say they're co-viewing more programming than they d ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 4, 2022
Bryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- Connecticut Passes Right To Opt Out Of Behavioral Advertising
PolicyBlog, Wendy Davis - Thursday, April 28, 2022
Connecticut could soon become the fifth state to give consumers the rig ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
The survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Disney, Tesla, Apple Tops In 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Saturday, April 23, 2022
Crypto brands outperformed traditional financial services brands, per the study, now ...