
Although about three-quarters of U.S. households
with the internet have at least one smart TV, those devices have little effect on consumers’ TV viewing, according to Kagan’s Q1 2022 U.S. Consumer Insights survey.
Households with and without smart TVs both watch more than four hours of TV per day, on average, the survey of U.S. adults found.
About 60% of those with smart TVs, versus 50% of those
without, report watching mostly live, linear TV.
And one-third of both groups (33% of those with smart TVs, 31% of those without) report watching primarily or mostly video-on-demand
(VOD) content.
Further, subscription VOD viewing represents about 45% of daily video viewing time for smart-TV households, and 42% among non-smart-TV households.
U.S.
internet households now own an average of 1.2 smart TVs, with 45% reporting owning one, and 29% owning more than one.
Among smart TV owners surveyed, 41% reported owning at least one
Samsung smart TV, versus just 19% and 18% reporting owning Vizio and LG smart TVs, respectively.
More than two-thirds (67%) of households that own only smart TVs also reported
having/using streaming media players.