Easy to Heat, Fun to Eat - How Listening More Intently to Consumers Helped White Castle Power through the Pandemic
- July 14, 2022
By asking good questions, listening intently to consumers, and then acting based on insight, White Castle accelerated growth for its 35-year-old CPG brand. Jamie Richardson, Vice President of Marketing & Public Relations at White Castle, will discuss how their consumer-centric approach to research yielded actionable learnings, and share why sometimes …
