- Amazon Sues Alleged Purveyors Of Phony Reviews
Digital News Daily, Wendy Davis - Tuesday, February 22, 2022
"Defendants are actively deceiving Amazon's customers and tarnishing Amazon's brand for the ...
- Consumer Spending On Media Accelerates: Average American Spent $1,494 In 2021
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
After slowing in recent years, consumer spending on media grew 6.7% ...
- Americans More Concerned About Hacked Social Media Than Home Break-Ins
Digital News Daily, Colin Kirkland - Monday, February 14, 2022
A new study by cybersecurity company Lookout reveals that when it com ...
- Ad Cost Inflation Projected To Lag Consumer Price Inflation
MediaDailyNews, Joe Mandese - Monday, February 14, 2022
The rate of North American inflation is projected to rise 5.4%, whi ...
- Cost For Goods Online Rose 2.7% YoY In January, Adobe Data Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 10, 2022
Online prices rose 3.1% YoY in Dec. 2021, helping to drive ...
- Consumer Trio: Study Identifies Shoppers As Overwhelmed, Influenced Or Activist
Email Marketing Daily, Ray Schultz - Thursday, February 10, 2022
Over a fifth of consumers think that life will never return ...
- Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 2, 2022
On Wednesday, Google and Yelp shared information about their review process a ...
- Pandemic Fog: Consumers Feel Less Secure, Not Understood By Brands
Email Insider, Ray Schultz - Tuesday, February 1, 2022
Email marketers must cope with shifting consumer demands and even shopper identitie ...
- FTC: Social Media Scams Tripled In 2021
Digital News Daily, Colin Kirkland - Friday, January 28, 2022
In 2021, consumers lost $770 million to social media scams, the F ...
- Congress Urged To Restrict 'Alarming' Sale Of App Data To Law Enforcement
Digital News Daily, Wendy Davis - Thursday, January 27, 2022
Advocacy groups are urging lawmakers to move forward with a bill endors ...
- Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories
Performance Marketing Insider, Laurie Sullivan - Friday, January 28, 2022
Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday seaso ...
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
PolicyBlog, Wendy Davis - Thursday, January 27, 2022
"Scammers could easily use the tools available to advertisers on social med ...
- Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, January 26, 2022
"Consumers receive virtually free access to massive amounts of information online ...
- Google Can't Shake Arizona AG's Location Privacy Suit
Digital News Daily, Wendy Davis - Tuesday, January 25, 2022
The Arizona attorney general can proceed to trial against Google on clai ...
- Consumers And Ad Execs Align On Misinformation, Sort Of
RTBlog, Joe Mandese - Monday, January 24, 2022
When we asked a second question about the liability for advertisers, the ...
- Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 21, 2022
Americans express just as much resistance to being placed in target segmen ...
- Why CMOs Should Explore Data Unions in 2022
MediaDailyNews, Seth Ulinski - Thursday, January 20, 2022
Cookie-free data unions will become key components to understanding the complexities ...
- Personalized Email Offers Aren't A Big Priority For Consumers
Research Intelligencer, - Monday, January 17, 2022
Consumers "don't seem to trust brands" to make product discovery easier, Merk ...
- Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars
MediaDailyNews, Joe Mandese - Wednesday, January 12, 2022
Ad-supported media's share of consumer time spent with media fell to i ...
- Was COVID The New Y2K?
RTBlog, Joe Mandese - Monday, January 10, 2022
Remember the tech spending bust after Y2K? New data suggests COVID-19 m ...
- Big Payoff For Brands That Appeal To Black Consumers
Digital News Daily, Colin Kirkland - Wednesday, January 5, 2022
A changed business model can be likened to a new frontier, sa ...
- L'Oreal's Tech Incubator Releases Innovations At CES 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 3, 2022
L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent t ...
- Tapestri Pays Consumers For Their Data, Analyzes Location
Data & Programmatic Insider, Laurie Sullivan - Monday, December 27, 2021
Tapestri introduced an app in November that pays consumers cash for shari ...
- FTC Chair Raises Concerns About Big Tech's Move Into Financial Services
PolicyBlog, Wendy Davis - Thursday, December 23, 2021
"The potential risks created by Big Tech's expansion into payments and financi ...
- Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
MediaDailyNews, Joe Mandese - Monday, December 20, 2021
The finding comes amid a new wave of uncertainty related to COVID- ...
- Independent Industry Self-Regulation Can Work in Big Tech, Too
MediaDailyNews, Laura Brett, Eric Reicin - Friday, December 17, 2021
Advertising self-regulation today can address new misleading practices that are gaining t ...
- What Do You Think? Brands Leverage Email For CX Feedback
Email Insider, Ray Schultz - Wednesday, December 15, 2021
Most companies use email, and many added it during the pandemic, GetFeedba ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Inflation Spiral Goes Viral: Online Prices Surge, But Discounts Help
Email Insider, Ray Schultz - Thursday, December 9, 2021
Prices have gone up in several product categories -- especially apparel, Ado ...
- After Moving, Consumers Are Ready To Try New Brands
Research Intelligencer, - Thursday, December 9, 2021
Low interest rates and remote work during the pandemic led to great ...