- Inflation Spiral Goes Viral: Online Prices Surge, But Discounts Help
Email Insider, Ray Schultz - Thursday, December 9, 2021
Prices have gone up in several product categories -- especially apparel, Ado ...
- After Moving, Consumers Are Ready To Try New Brands
Research Intelligencer, - Thursday, December 9, 2021
Low interest rates and remote work during the pandemic led to great ...
- When Less is More: Building a Successful Advertising Business from a Subscription-First Model
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
In 2020, The New York Times added a record 2.3 million digital-on ...
- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
As social platforms fragment, brands need to remain flexible in their pa ...
- GroupM Finds 'New Economy' Replacing Advertising's Pre-Pandemic One, Sees Big Shifts
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
The report predicts transformation will "accelerate," marketers will "rethink" dependence on dista ...
- Why Conservatives Always Get What They Want
Red, White & Blog, Joe Mandese - Friday, November 12, 2021
A massive study of political consumers explains why Conservatives are more satisfi ...
- COVID Creates Strange Bedfellows
Marketing Insider, Aaron Paquette - Thursday, November 11, 2021
As consumers get more creative with their living arrangements, marketers must mat ...
- Home Entertainment Rise: Streamers Record 19% Uptick In Subscription Revenue
Television News Daily, Wayne Friedman - Tuesday, November 9, 2021
Streaming revenues is the only home entertainment consumer spending category to sh ...
- Google To Start Transitioning Some Ad Campaign Types To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Google on Tuesday announced the general availability of "Performance Max," giving advertise ...
- Delta Variant Drove Consumer Behavior Less Than First COVID Waves
Marketing Insider, James Flynn - Thursday, October 28, 2021
If you've been curious about whether to hold back ad spend d ...
- The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They Do
Email Insider, Ray Schultz - Wednesday, October 20, 2021
Consumers and brands have different views about the building blocks of trus ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused ...
- Facebook Sharpens Focus On Safety, Security To Address 'WSJ' Allegations, Launches Consumer Products
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
After spending $13 billion on "safety and security" since 2016, Facebook ...
- Unhappy Returns: Data Shows Marketers Should Focus On Messaging In Holiday Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Shoppers' opinions on returns of items bought online and in-store show higher-inco ...
- Hudson MX Taps Former MediaOcean Ops Head Charlotte Martin
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
Hudson MX, the media-buying processing and software developer backed by Ascential PL ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact the ...
- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
- Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
MediaDailyNews, Joe Mandese - Tuesday, August 24, 2021
While the new platform doesn't explicitly reveal any PII about the creditworthine ...
- Brian Lesser's InfoSum Raises New Sum: Round Brings Total Funding To Date To $90M
MediaDailyNews, Joe Mandese - Tuesday, August 17, 2021
InfoSum, the consumer identity management startup run by former GroupM/Xaxis/Xandr chief Bri ...
- Why This Streaming Platform Could Change How Brands Sell Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 16, 2021
Instead of hosting branded stores selling merchandise to consumers, the ecommerce sto ...
- Americans Say Media's Crisis Coverage Causes Them To Stockpile Products
MediaDailyNews, Joe Mandese - Friday, August 6, 2021
Toilet paper and paper towels remain the most coveted items, as U. ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people f ...
- Horizon Media Finds 'Collective Consumers' Expect Brands To Give Back To Their Communities
Research Intelligencer, Joe Mandese - Thursday, August 5, 2021
Multiple societal crises -- especially the COVID-19 pandemic -- have raised t ...
- Customer Satisfaction Index Sees AOL Stumble, Google And Bing Remain Stable, Others Improve
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 27, 2021
Customer satisfaction with search engines and information sites fell for Verizon Media ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privac ...
- Why The Next Generation Of Consumer Profiling May Leave You Speechless
Mobile Insider, Joe Mandese - Thursday, July 22, 2021
A consumer voice-profiling industry likely was inevitable given the number of "listenin ...
- Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
At a time when federal regulators and consumer advocacy groups are eyei ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Performance Marketing Insider, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few mont ...
- Getting Bitch-Slapped By The Invisible Hand
Media Insider, Gord Hotchkiss - Tuesday, July 6, 2021
It's a little daunting to think that our future survival relies ...
- GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning Data
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
WPP's GroupM U.K. unit has signed a new, long-term deal to u ...