- Consumers And Ad Execs Align On Misinformation, Sort Of
RTBlog, Joe Mandese - Monday, January 24, 2022
When we asked a second question about the liability for advertisers, the ...
- Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 21, 2022
Americans express just as much resistance to being placed in target segmen ...
- Why CMOs Should Explore Data Unions in 2022
MediaDailyNews, Seth Ulinski - Thursday, January 20, 2022
Cookie-free data unions will become key components to understanding the complexities ...
- Personalized Email Offers Aren't A Big Priority For Consumers
Research Intelligencer, - Monday, January 17, 2022
Consumers "don't seem to trust brands" to make product discovery easier, Merk ...
- Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars
MediaDailyNews, Joe Mandese - Wednesday, January 12, 2022
Ad-supported media's share of consumer time spent with media fell to i ...
- Was COVID The New Y2K?
RTBlog, Joe Mandese - Monday, January 10, 2022
Remember the tech spending bust after Y2K? New data suggests COVID-19 m ...
- Big Payoff For Brands That Appeal To Black Consumers
Digital News Daily, Colin Kirkland - Wednesday, January 5, 2022
A changed business model can be likened to a new frontier, sa ...
- L'Oreal's Tech Incubator Releases Innovations At CES 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 3, 2022
L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent t ...
- Tapestri Pays Consumers For Their Data, Analyzes Location
Data & Programmatic Insider, Laurie Sullivan - Monday, December 27, 2021
Tapestri introduced an app in November that pays consumers cash for shari ...
- FTC Chair Raises Concerns About Big Tech's Move Into Financial Services
PolicyBlog, Wendy Davis - Thursday, December 23, 2021
"The potential risks created by Big Tech's expansion into payments and financi ...
- Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
MediaDailyNews, Joe Mandese - Monday, December 20, 2021
The finding comes amid a new wave of uncertainty related to COVID- ...
- Independent Industry Self-Regulation Can Work in Big Tech, Too
MediaDailyNews, Laura Brett, Eric Reicin - Friday, December 17, 2021
Advertising self-regulation today can address new misleading practices that are gaining t ...
- What Do You Think? Brands Leverage Email For CX Feedback
Email Insider, Ray Schultz - Wednesday, December 15, 2021
Most companies use email, and many added it during the pandemic, GetFeedba ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Inflation Spiral Goes Viral: Online Prices Surge, But Discounts Help
Email Insider, Ray Schultz - Thursday, December 9, 2021
Prices have gone up in several product categories -- especially apparel, Ado ...
- After Moving, Consumers Are Ready To Try New Brands
Research Intelligencer, - Thursday, December 9, 2021
Low interest rates and remote work during the pandemic led to great ...
- When Less is More: Building a Successful Advertising Business from a Subscription-First Model
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
In 2020, The New York Times added a record 2.3 million digital-on ...
- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
As social platforms fragment, brands need to remain flexible in their pa ...
- GroupM Finds 'New Economy' Replacing Advertising's Pre-Pandemic One, Sees Big Shifts
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
The report predicts transformation will "accelerate," marketers will "rethink" dependence on dista ...
- Why Conservatives Always Get What They Want
Red, White & Blog, Joe Mandese - Friday, November 12, 2021
A massive study of political consumers explains why Conservatives are more satisfi ...
- COVID Creates Strange Bedfellows
Marketing Insider, Aaron Paquette - Thursday, November 11, 2021
As consumers get more creative with their living arrangements, marketers must mat ...
- Home Entertainment Rise: Streamers Record 19% Uptick In Subscription Revenue
Television News Daily, Wayne Friedman - Tuesday, November 9, 2021
Streaming revenues is the only home entertainment consumer spending category to sh ...
- Google To Start Transitioning Some Ad Campaign Types To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Google on Tuesday announced the general availability of "Performance Max," giving advertise ...
- Delta Variant Drove Consumer Behavior Less Than First COVID Waves
Marketing Insider, James Flynn - Thursday, October 28, 2021
If you've been curious about whether to hold back ad spend d ...
- The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They Do
Email Insider, Ray Schultz - Wednesday, October 20, 2021
Consumers and brands have different views about the building blocks of trus ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused ...
- Facebook Sharpens Focus On Safety, Security To Address 'WSJ' Allegations, Launches Consumer Products
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
After spending $13 billion on "safety and security" since 2016, Facebook ...
- Unhappy Returns: Data Shows Marketers Should Focus On Messaging In Holiday Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Shoppers' opinions on returns of items bought online and in-store show higher-inco ...
- Hudson MX Taps Former MediaOcean Ops Head Charlotte Martin
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
Hudson MX, the media-buying processing and software developer backed by Ascential PL ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact the ...