- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
- Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
MediaDailyNews, Joe Mandese - Tuesday, August 24, 2021
While the new platform doesn't explicitly reveal any PII about the creditworthine ...
- Brian Lesser's InfoSum Raises New Sum: Round Brings Total Funding To Date To $90M
MediaDailyNews, Joe Mandese - Tuesday, August 17, 2021
InfoSum, the consumer identity management startup run by former GroupM/Xaxis/Xandr chief Bri ...
- Why This Streaming Platform Could Change How Brands Sell Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 16, 2021
Instead of hosting branded stores selling merchandise to consumers, the ecommerce sto ...
- Americans Say Media's Crisis Coverage Causes Them To Stockpile Products
MediaDailyNews, Joe Mandese - Friday, August 6, 2021
Toilet paper and paper towels remain the most coveted items, as U. ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people f ...
- Horizon Media Finds 'Collective Consumers' Expect Brands To Give Back To Their Communities
Research Intelligencer, Joe Mandese - Thursday, August 5, 2021
Multiple societal crises -- especially the COVID-19 pandemic -- have raised t ...
- Customer Satisfaction Index Sees AOL Stumble, Google And Bing Remain Stable, Others Improve
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 27, 2021
Customer satisfaction with search engines and information sites fell for Verizon Media ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privac ...
- Why The Next Generation Of Consumer Profiling May Leave You Speechless
Mobile Insider, Joe Mandese - Thursday, July 22, 2021
A consumer voice-profiling industry likely was inevitable given the number of "listenin ...
- Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
At a time when federal regulators and consumer advocacy groups are eyei ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Performance Marketing Insider, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few mont ...
- Getting Bitch-Slapped By The Invisible Hand
Media Insider, Gord Hotchkiss - Tuesday, July 6, 2021
It's a little daunting to think that our future survival relies ...
- GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning Data
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
WPP's GroupM U.K. unit has signed a new, long-term deal to u ...
- Mobile App Spend Tops $34B Worldwide In Q2 2021: App Annie
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 2, 2021
Consumers spent $34 billion worldwide in Q2 2021 on mobile apps ...
- Pandemic Hangover: Consumers Are Wary As They Resume Purchasing
Email Insider, Ray Schultz - Wednesday, June 30, 2021
Some consumers are ready to shop again. But many are cautious a ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to kn ...
- Video Streaming Satisfaction Scores Slip, But Remain Higher Than Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
A wide-ranging consumer survey looking at top 20 premium streamers and small ...
- Ad Groups Warn Of 'Crushing' Costs Of Proposed Colorado Privacy Law
Digital News Daily, Wendy Davis - Wednesday, June 2, 2021
The ad industry is asking Colorado lawmakers to reject a proposed priva ...
- Father's Day Spending Set To Hit Record $20B
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 26, 2021
With Major League Baseball back to normal and playing a full schedul ...
- 'Consumer Reports,' Advocacy Groups Launch Dark Pattern Tip Line
Publishers Daily, Ray Schultz - Thursday, May 20, 2021
Dark patterns often victimize consumers with hidden fees and an inability ...
- Study: Shoppers Widely Disapprove Of Firms That Profit From Their Data
Email Marketing Daily, Ray Schultz - Thursday, May 20, 2021
And most shoppers want to control access to their personal information, Invisib ...
- Hubble Tests TikTok & the "EYES" Have It!
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The sheltering-at-home lifestyle saw consumers watching more video than ever before, includi ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Search & Performance Marketing Daily, Joe Mandese - Thursday, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier th ...
- FTC Asks Congress For Power To Seek Restititution From Fraudsters
Digital News Daily, Wendy Davis - Tuesday, April 27, 2021
"If Congress does not act promptly, the FTC will be far le ...
- The Dead Email File: Consumers Are Using Their Inboxes For Storage
Email Insider, Ray Schultz - Wednesday, April 28, 2021
A majority of customers find email inboxes convenient, a UK study reveal ...
- Consumer Mindsets Matter: Understanding The Why Behind The Buy
Marketing Insider, Kim Lawton - Monday, April 26, 2021
Brands can't inspire long-term loyalty if they don't know their audience member ...
- Are You Ready For Some Inflation?
RTBlog, Joe Mandese - Monday, April 26, 2021
The good news is that coming out of a global pandemic, dema ...
- Disabled Regularly Access Visual/Non-Visual Media, Utilize Assistive Tools To Compensate
Research Intelligencer, Joe Mandese - Friday, April 23, 2021
Persons with visual, hearing, speech and/or cognitive disabilities are active consumers ...
- Consumers Have Lost Hundreds Of Millions In COVID-19 Fraud: FTC
Email Marketing Daily, Ray Schultz - Monday, April 19, 2021
The FTC has filed numerous enforcement actions and warned many firms ...