Horizon Media Finds 'Collective Consumers' Expect Brands To Give Back To Their Communities

by Joe Mandese @mp_joemandese, August 5, 2021

Multiple societal crises -- especially the COVID-19 pandemic -- have raised the bar for brand marketers, with a majority of American consumers now expecting them to step up and help by allocating funds and resources back to the communities they serve.

That's one of the top-line findings from a new …

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