- E.L.F. 'Dupe That!' Ads Highlight Sustainability Success
Marketing Daily, Sarah Mahoney - Monday, October 21, 2024
The beauty company is running a print and OOH campaign to br ...
- Out To Lunch: The Best Times To Reach People In Their Offices
Email Insider, Ray Schultz - Monday, September 16, 2024
Out of Office replies leap during the holidays and summer, ZoomInfo repo ...
- New Ethics Guidelines Outline Best Practices For Marketers
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- Red Light, Don't Buy: Spending Spotlight Helps Consumers Align Purchases With Their Values
Marketing Daily, Danielle Oster - Thursday, June 27, 2024
The organization's website rates major companies on their donations to anti-LGBTQ+ politicia ...
- Musk, Anti-Semitism And Wearing A Muzzle
MediaDailyNews, Ed DeNicola - Tuesday, November 21, 2023
If Musk can muzzle it, and X can improve brand safety, C ...
- Meta Promotes Media Responsibility Guidelines On New Mini-Site
MediaDailyNews, Colin Kirkland - Tuesday, October 24, 2023
To standardize an industry-wide approach to "media responsibility," Meta has launched ...
- LinkedIn Debuts Job-Search Filter - Top 50 U.S. Companies To Work For
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
LinkedIn data found that 87% of U.S. respondents say working for ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Fox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
MediaDailyNews, Joe Mandese - Tuesday, March 14, 2023
"My feeling is it's a blip and we'll see that stabilize ...
- In $3B Giveaway, Patagonia Redefines Brand Purpose
Marketing Daily, Sarah Mahoney - Thursday, September 15, 2022
Company founder Yvon Chouinard is donating the entire company, with a uniq ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
Mediapsssst, Richard Whitman - Tuesday, March 15, 2022
The report, from Omnicom Media Group UK, analyzes 75 evolving themes ...
- Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
MediaDailyNews, Joe Mandese - Friday, February 4, 2022
The IAS study found nearly half of social media users surveyed sa ...
- 'Good Growth' Is Something Most Stakeholders Can Get Behind, Gerhart Tells 4As
MAD, Steve McClellan - Wednesday, February 2, 2022
For some brands, getting started is a challenge. "Look at your business ...
- Should You Speak Up? A Framework For Crisis Response
Search & Performance Marketing Daily, Brad Blake - Wednesday, December 15, 2021
When major crisis events make news, companies need to be prepared ...
- Havas New York Makes The Grade: It's Now A B Corporation
Mediapsssst, Richard Whitman - Friday, November 5, 2021
To achieve that status, the agency met rigorous standards in five k ...
- Why Political Activism Will Be The New Brand Purpose
Red, White & Blog, Joe Mandese - Friday, September 24, 2021
Nearly half of consumers say they're "unlikely to buy products or servic ...
- Horizon Media Finds 'Collective Consumers' Expect Brands To Give Back To Their Communities
Research Intelligencer, Joe Mandese - Thursday, August 5, 2021
Multiple societal crises -- especially the COVID-19 pandemic -- have raised t ...
- Google Mandates Employees Get COVID-19 Vaccine, Delays Return To Office
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
In a move that seems counterintuitive to its free culture, Google wi ...
- Why P&G Is Leaning On Brands To Lead The Next Wave Of Disruption
Red, White & Blog, Joe Mandese - Friday, June 18, 2021
"The events of 2020 and 2021 have elevated the role of brands ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governan ...
- Tobin Joins DDB As Global Chief Marketing & Communications Officer
MAD, Steve McClellan - Monday, May 17, 2021
Most recently with the 4As, Donna Tobin will oversee all internal a ...
- Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In Japan
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2021
An overwhelming majority of consumers have a "positive" attitude toward brands th ...
- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Google's neural network-based techniques that utilize natural-language processing aim to identify tren ...
- Google Reportedly Hiding Some Australian News Site Content In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Reports suggest Google has been hiding some Australian news sites from sear ...
- Facebook Partners With BBB, Enforcing Its Advertising Policies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Facebook wants advertisers to follow its ad rules using "more ethical marketi ...
- Brands Talk -- What Does Yours Say Without Saying It?
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand se ...
- Google Search Boycott: Brands, Agencies Buzz About Possibilities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Advertisers have yet to boycott Google Search services, as they have wi ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
Environmental angst is becoming so acute among American consumers that 59% n ...
- Hate, Anger In Content Feeds Drive Facebook Engineer To Publicly Resign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
"I'm quitting because I can no longer stomach contributing to an organizati ...