- Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In Japan
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2021
An overwhelming majority of consumers have a "positive" attitude toward brands th ...
- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Google's neural network-based techniques that utilize natural-language processing aim to identify tren ...
- Google Reportedly Hiding Some Australian News Site Content In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Reports suggest Google has been hiding some Australian news sites from sear ...
- Facebook Partners With BBB, Enforcing Its Advertising Policies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Facebook wants advertisers to follow its ad rules using "more ethical marketi ...
- Brands Talk -- What Does Yours Say Without Saying It?
Inside Performance, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand se ...
- Google Search Boycott: Brands, Agencies Buzz About Possibilities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Advertisers have yet to boycott Google Search services, as they have wi ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
Environmental angst is becoming so acute among American consumers that 59% n ...
- Hate, Anger In Content Feeds Drive Facebook Engineer To Publicly Resign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
"I'm quitting because I can no longer stomach contributing to an organizati ...
- T-Mobile's CEO Warns Tying Democrats To 'Defund' Slogan Could Help Re-Elect Trump
Marketing Daily, P.J. Bednarski - Friday, September 4, 2020
Mike Sievert's warning appeared on his locked Facebook account that only so ...
- Americans Believe Brands, Not Government, Should Take The Lead Against Racism
Marketing Politics Weekly, Joe Mandese - Tuesday, September 8, 2020
Months into nationwide protests over racial injustice, a majority of American consume ...
- YouTube Tops In Brand Safety, According To Mediabrands Report And Audit
MAD, Steve McClellan - Thursday, August 13, 2020
Apparently the Google-owned social network has come a long way since Log ...
- Washington Redskins To Change Name
Marketing Daily, Tanya Gazdik - Monday, July 13, 2020
The name change won't happen immediately and the NFL franchise is sti ...
- Facebook Brand Trust Is Expensive To Rebuild
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
At issue is not only the brands' trust in Facebook, but consumer ...
- IPG Mediabrands Tackles The Yin/Yang Of Safety/Responsibility
MediaDailyNews, Joe Mandese - Friday, June 26, 2020
In what may well be the first publicly stated principles by ...
- More Brands Join Facebook Boycott, Suspend Ads To Protest Its Weak Stance On Hate
Digital News Daily, Gavin O'Malley - Sunday, June 21, 2020
A growing number of brands -- including The North Face, REI a ...
- It's Time For Brands To Raise Their Highly Visible Hands In The Marketplace
RTBlog, Joe Mandese - Monday, June 22, 2020
As troubling as these times are, it's encouraging to see brands a ...
- Mindshare: Amid Multiple American Crises, Racism Looms Largest
MediaDailyNews, Joe Mandese - Monday, June 15, 2020
It's not just the economy, stupid. That's one of the takeaways fr ...
- NBC's Yaccarino Calls For 'Radical Transformation' Of Marketing Amidst Social Unrest, Economic Declines
Television News Daily, Wayne Friedman - Monday, June 15, 2020
"We need to do more as a marketing community to address o ...
- Report: Social Media Companies Must Revamp Inadequate Content Policies
Digital News Daily, Gavin O'Malley - Monday, June 8, 2020
NYU's Stern Center leadership takes issue with social networks' widespread practice ...
- Brands That Are Helping During COVID-19 Are Feeling The Love On Social
London Blog, Ryan Detert - Thursday, May 7, 2020
Brands doing good things for others are clearly seeing a lift ...
- The End Of Pointless Purpose
MAD London, Samir Patel - Wednesday, April 29, 2020
It's time to put something better in place, and the UN's Sustainab ...
- The COVID-19 Hourglass: Brands Unsure About Return To Normal
Email Insider, Ray Schultz - Monday, April 13, 2020
Most marketers have adjusted their approach in response to the COVID-19 crisi ...
- Volkswagen Expands Arts Support In NYC
Marketing Daily, Tanya Gazdik - Sunday, January 19, 2020
Volkswagen's support fits into its "Drive Bigger" campaign, which focuses on worki ...
- Boris Backing Corbyn? Brands Will Need Strong Ethics When Deepfakes Target Businesses
MAD London, Blaise Grimes-Viort - Wednesday, November 13, 2019
Deepfake technology has been unleashed in the election. What happens when it ...
- 'Brand Activism' On The Rise, Report Suggests
Around the Net In MAD London, Sean Hargrave - Friday, November 8, 2019
Research from the World Media Group suggests brand activism is on t ...
- Fix What's Broken: Gen Z Wants Brands That Tackle Guns, Gays, The Planet
Marketing Daily, Sarah Mahoney - Friday, October 25, 2019
Brands are going to have to get gutsier about purpose if th ...
- AT&T, Comcast, Amazon And Others Ask Congress To Override State Privacy Laws
Digital News Daily, Wendy Davis - Tuesday, September 10, 2019
"Now is the time for Congress to act and ensure that consume ...
- Yahoo! The UK Needs An Apology? Again!
London Blog, Sean Hargrave - Friday, September 6, 2019
Did you get cut off yesterday too? UK telcos need to wa ...
- As Walmart Wrestles With Gun Stance, Is Brand At Risk?
Marketing Daily, Sarah Mahoney - Thursday, August 15, 2019
CEO Doug McMilllon used the company's earnings conference call to reiterate concer ...
- Mars Bows Visual Refresh, Purpose Statement To Support Growth Push
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2019
Traditionally secretive, family-owned giant needs to attract new talent for diversified expansi ...