Tag results for "corporate responsibility"
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social ImpactFox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance"My feeling is it's a blip and we'll see that stabilize ...
- In $3B Giveaway, Patagonia Redefines Brand PurposeCompany founder Yvon Chouinard is donating the entire company, with a uniq ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda SitesThe partnership will help target ad spend toward credible, trusted publishers, a ...
- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'The report, from Omnicom Media Group UK, analyzes 75 evolving themes ...
- Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser ResponsibleThe IAS study found nearly half of social media users surveyed sa ...
- 'Good Growth' Is Something Most Stakeholders Can Get Behind, Gerhart Tells 4AsFor some brands, getting started is a challenge. "Look at your business ...
- Should You Speak Up? A Framework For Crisis ResponseWhen major crisis events make news, companies need to be prepared ...
- Havas New York Makes The Grade: It's Now A B CorporationTo achieve that status, the agency met rigorous standards in five k ...
- Why Political Activism Will Be The New Brand PurposeNearly half of consumers say they're "unlikely to buy products or servic ...
- Horizon Media Finds 'Collective Consumers' Expect Brands To Give Back To Their CommunitiesMultiple societal crises -- especially the COVID-19 pandemic -- have raised t ...
- Google Mandates Employees Get COVID-19 Vaccine, Delays Return To OfficeIn a move that seems counterintuitive to its free culture, Google wi ...
- Why P&G Is Leaning On Brands To Lead The Next Wave Of Disruption"The events of 2020 and 2021 have elevated the role of brands ...
- ANA Launches ESG Brand IndexThe index ranks national brands according to their environmental, social and governan ...
- Tobin Joins DDB As Global Chief Marketing & Communications OfficerMost recently with the 4As, Donna Tobin will oversee all internal a ...
- Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In JapanAn overwhelming majority of consumers have a "positive" attitude toward brands th ...
- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?Google's neural network-based techniques that utilize natural-language processing aim to identify tren ...
- Google Reportedly Hiding Some Australian News Site Content In Search ResultsReports suggest Google has been hiding some Australian news sites from sear ...
- Facebook Partners With BBB, Enforcing Its Advertising PoliciesFacebook wants advertisers to follow its ad rules using "more ethical marketi ...
- Brands Talk -- What Does Yours Say Without Saying It?Brand messages play a powerful role. What message does your brand se ...
- Google Search Boycott: Brands, Agencies Buzz About PossibilitiesAdvertisers have yet to boycott Google Search services, as they have wi ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing ItEnvironmental angst is becoming so acute among American consumers that 59% n ...
- Hate, Anger In Content Feeds Drive Facebook Engineer To Publicly Resign"I'm quitting because I can no longer stomach contributing to an organizati ...
- T-Mobile's CEO Warns Tying Democrats To 'Defund' Slogan Could Help Re-Elect TrumpMike Sievert's warning appeared on his locked Facebook account that only so ...
- Americans Believe Brands, Not Government, Should Take The Lead Against RacismMonths into nationwide protests over racial injustice, a majority of American consume ...
- YouTube Tops In Brand Safety, According To Mediabrands Report And AuditApparently the Google-owned social network has come a long way since Log ...
- Washington Redskins To Change NameThe name change won't happen immediately and the NFL franchise is sti ...
- Facebook Brand Trust Is Expensive To RebuildAt issue is not only the brands' trust in Facebook, but consumer ...
- IPG Mediabrands Tackles The Yin/Yang Of Safety/ResponsibilityIn what may well be the first publicly stated principles by ...
- More Brands Join Facebook Boycott, Suspend Ads To Protest Its Weak Stance On HateA growing number of brands -- including The North Face, REI a ...
