- T-Mobile's CEO Warns Tying Democrats To 'Defund' Slogan Could Help Re-Elect Trump
Marketing Daily, P.J. Bednarski - Friday, September 4, 2020
Mike Sievert's warning appeared on his locked Facebook account that only so ...
- Americans Believe Brands, Not Government, Should Take The Lead Against Racism
Marketing Politics Weekly, Joe Mandese - Tuesday, September 8, 2020
Months into nationwide protests over racial injustice, a majority of American consume ...
- YouTube Tops In Brand Safety, According To Mediabrands Report And Audit
MAD, Steve McClellan - Thursday, August 13, 2020
Apparently the Google-owned social network has come a long way since Log ...
- Washington Redskins To Change Name
Marketing Daily, Tanya Gazdik - Monday, July 13, 2020
The name change won't happen immediately and the NFL franchise is sti ...
- Facebook Brand Trust Is Expensive To Rebuild
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
At issue is not only the brands' trust in Facebook, but consumer ...
- IPG Mediabrands Tackles The Yin/Yang Of Safety/Responsibility
MediaDailyNews, Joe Mandese - Friday, June 26, 2020
In what may well be the first publicly stated principles by ...
- More Brands Join Facebook Boycott, Suspend Ads To Protest Its Weak Stance On Hate
Digital News Daily, Gavin O'Malley - Sunday, June 21, 2020
A growing number of brands -- including The North Face, REI a ...
- It's Time For Brands To Raise Their Highly Visible Hands In The Marketplace
RTBlog, Joe Mandese - Monday, June 22, 2020
As troubling as these times are, it's encouraging to see brands a ...
- Mindshare: Amid Multiple American Crises, Racism Looms Largest
MediaDailyNews, Joe Mandese - Monday, June 15, 2020
It's not just the economy, stupid. That's one of the takeaways fr ...
- NBC's Yaccarino Calls For 'Radical Transformation' Of Marketing Amidst Social Unrest, Economic Declines
Television News Daily, Wayne Friedman - Monday, June 15, 2020
"We need to do more as a marketing community to address o ...
- Report: Social Media Companies Must Revamp Inadequate Content Policies
Digital News Daily, Gavin O'Malley - Monday, June 8, 2020
NYU's Stern Center leadership takes issue with social networks' widespread practice ...
- Brands That Are Helping During COVID-19 Are Feeling The Love On Social
London Blog, Ryan Detert - Thursday, May 7, 2020
Brands doing good things for others are clearly seeing a lift ...
- The End Of Pointless Purpose
MAD London, Samir Patel - Wednesday, April 29, 2020
It's time to put something better in place, and the UN's Sustainab ...
- The COVID-19 Hourglass: Brands Unsure About Return To Normal
Email Insider, Ray Schultz - Monday, April 13, 2020
Most marketers have adjusted their approach in response to the COVID-19 crisi ...
- Volkswagen Expands Arts Support In NYC
Marketing Daily, Tanya Gazdik - Sunday, January 19, 2020
Volkswagen's support fits into its "Drive Bigger" campaign, which focuses on worki ...
- Boris Backing Corbyn? Brands Will Need Strong Ethics When Deepfakes Target Businesses
MAD London, Blaise Grimes-Viort - Wednesday, November 13, 2019
Deepfake technology has been unleashed in the election. What happens when it ...
- 'Brand Activism' On The Rise, Report Suggests
Around the Net In MAD London, Sean Hargrave - Friday, November 8, 2019
Research from the World Media Group suggests brand activism is on t ...
- Fix What's Broken: Gen Z Wants Brands That Tackle Guns, Gays, The Planet
Marketing Daily, Sarah Mahoney - Friday, October 25, 2019
Brands are going to have to get gutsier about purpose if th ...
- AT&T, Comcast, Amazon And Others Ask Congress To Override State Privacy Laws
Digital News Daily, Wendy Davis - Tuesday, September 10, 2019
"Now is the time for Congress to act and ensure that consume ...
- Yahoo! The UK Needs An Apology? Again!
London Blog, Sean Hargrave - Friday, September 6, 2019
Did you get cut off yesterday too? UK telcos need to wa ...
- As Walmart Wrestles With Gun Stance, Is Brand At Risk?
Marketing Daily, Sarah Mahoney - Thursday, August 15, 2019
CEO Doug McMilllon used the company's earnings conference call to reiterate concer ...
- Mars Bows Visual Refresh, Purpose Statement To Support Growth Push
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2019
Traditionally secretive, family-owned giant needs to attract new talent for diversified expansi ...
- Report: Majority Of Global Consumers Are 'Belief-Driven' Buyers
MAD, Larissa Faw - Tuesday, October 2, 2018
Two in three global consumers are now "belief-driven" buyers who express purcha ...
- Can Mark Zuckerberg Save The World From Facebook?
Around the Net In Digital, Gavin O'Malley - Monday, September 10, 2018
The New Yorker’s Evan Osnos profiles Mark Zuckerberg at a time wh ...
- Google Employees Demand Transparency Around China Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 16, 2018
A letter circulating at Google's headquarters is raising concerns about the company ...
- Microsoft Takes On Societal Responsibilities
Performance Marketing Insider, Laurie Sullivan - Monday, June 25, 2018
Addressing societal issues that arise from technologies such as artificial intelligence see ...
- After Abusive Behavior By Sorrell, WPP Will Review Its Codes Of Conduct
MAD, Steve McClellan - Tuesday, June 12, 2018
The policy review was disclosed in a memo by Co-Chief Operating Offic ...
- Execs Grapple With Diversity Issues At Advertising Week
MAD, Larissa Faw - Tuesday, September 26, 2017
Leaders must create a corporate culture that is reflective of the broad ...
- Millennials Favor Companies With Activist CEOs
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2017
This form of "voting by wallet" is not to be ignored ...
- Understanding The 'Corpsumer' Segment
Digital News Daily, Philip Rosenstein - Thursday, July 20, 2017
Global PR agency MWWPR commissioned a Wakefield Research study that found rough ...