- Virginia Governor Signs Privacy Bill Backed By Tech Companies
Digital News Daily, Wendy Davis - Tuesday, March 2, 2021
Virginia Gov. Ralph Northam on Tuesday signed into law a privacy bi ...
- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick ...
- Pandemic Paradox: Consumer Spending On Media Soars In 2020
RTBlog, Joe Mandese - Monday, March 1, 2021
2020 was a banner year for consumer spending despite -- or perha ...
- Boomers Favor Cross-Border Shopping, But Want Information In Their Own Language: Study
Email Marketing Daily, Ray Schultz - Friday, February 26, 2021
Younger shoppers are not as likely to want copy and prices ...
- Virginia Passes Privacy Law Backed By Tech Companies
Digital News Daily, Wendy Davis - Monday, February 22, 2021
Virginia lawmakers have passed a privacy bill similar to a law th ...
- Comcast Holds Off On Imposing Data Caps In 14 States
Digital News Daily, Wendy Davis - Friday, February 19, 2021
In a reversal, Comcast says it will wait until 2022 before movi ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Performance Marketing Insider, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google f ...
- Retail Sales Grew, Especially Online, In January: Mastercard
Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Momentum from the holiday season and stimulus payments drove growth in t ...
- Virginia Online Privacy Law Nears Passage
Digital News Daily, Wendy Davis - Monday, February 8, 2021
Virginia is poised to pass a privacy law that's partially modeled ...
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports Finds
Digital News Daily, Wendy Davis - Thursday, February 4, 2021
California's privacy law gives consumers the right to designate an authorized age ...
- How Change Has Become The New Digital Normal
Search & Performance Marketing Daily, Jim Yu - Thursday, January 28, 2021
As personal and professional lines blurred and continuously shifted throughout the COVID- ...
- The Emotional Intelligence Test: Is Your Brand Doing The Right Thing?
Email Insider, Ray Schultz - Friday, January 22, 2021
Consumers are demanding that businesses share their values and beliefs. But th ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged duri ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 13, 2021
Data supported Walmart Stores' pivot during the pandemic to remain open a ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By Pandemic
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
In a CES opening day briefing, the Consumer Technology Association's top researche ...
- Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years
MediaDailyNews, Joe Mandese - Sunday, January 10, 2021
On the eve of this week's CES conference, NPD Group released estimat ...
- How To Use Zero-Party Data To Actually Give Consumers Control Of Media
RTBlog, Joe Mandese - Monday, January 11, 2021
As someone who has dived pretty deep into the weeds of consum ...
- Global App Spending Rose 35% On Christmas, Reaching $407 Million
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 30, 2020
Spending on mobile apps and games in 2020 had a record-breaking yea ...
- Search Is Top Channel For Consumers To Discover Brands During COVID-19
Performance Marketing Insider, Laurie Sullivan - Monday, December 21, 2020
Some 20% of respondents to a survey discovered new brands through sear ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe Reports
Digital News Daily, Ray Schultz - Wednesday, November 25, 2020
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics da ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Performance Marketing Insider, Laurie Sullivan - Monday, November 16, 2020
Rebate submission allows brands to map customers to their location, purchase, spe ...
- How Many Polls Does It Take To Screw In A Lightbulb?
RTBlog, Joe Mandese - Monday, November 16, 2020
The big loser of the 2020 election was political polling -- a ...
- Don't Bother Trying To Sell Boomers On Black Friday: Study
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
Boomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- NBCUniversal Grows Retail-Shopping Platforms For Holiday Season
Television News Daily, Wayne Friedman - Monday, November 9, 2020
One Platform Commerce, NBCU's just-announced controlling unit for its Shoppable TV, NBCUnivers ...
- Election Results Anxiety Had Muted Impact On $2 Billion Online Shopping: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Despite predictions of slowing ecommerce sales. U.S. consumers spent $2 billion onli ...
- Online Research Will Drive Holiday Shopping This Year, Study Finds
Digital News Daily, Ray Schultz - Wednesday, November 4, 2020
Consumers will research both products and retailers, a study by Savanta fi ...
- Do Consumers Trust Media -- And Will They Cross Party Lines?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
Consumers' feelings about voting, trust in media and the election were analyz ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry Says
Digital News Daily, Wendy Davis - Thursday, October 29, 2020
Newly proposed California privacy regulations that aim to make it relatively ea ...
- In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Nielsen, which is poised to spin off its consumer marketing research divisi ...