- Google Misled Consumers Over Data Location Setting, Australian Court Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Although Google denies any wrongdoing in the way it configures location setting ...
- The Mobile-First Mindset And Creating New Search Marketing Experiences
Search & Performance Marketing Daily, Jim Yu - Thursday, April 1, 2021
The mobile-first mantra has taken over where mobile-friendly left off. What do ...
- Dentsu Looks At Evolving Consumer Trends To 2030
Mediapsssst, Richard Whitman - Thursday, March 18, 2021
The research is based on in-depth interviews with futurists, academics, authors a ...
- For Now, Expect Consumers To Save Stimulus Checks, Tax Refunds
Marketing Insider, James Flynn - Thursday, March 18, 2021
Americans likely will feel more certain about the future, but it m ...
- Epsilon Expands Verizon Partnership
MAD, Larissa Faw - Tuesday, March 16, 2021
Epsilon has partnered with Yahoo (part of Verizon Media) since 2013, providi ...
- Study: Consumers Seek Brands That Reflect Their Values
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most consumers want ads that coincide with what they're viewing on YouTub ...
- The COVID Bump
RTBlog, Joe Mandese - Monday, March 15, 2021
If you want to understand what institutions people truly trust, pose ...
- Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
PolicyBlog, Wendy Davis - Thursday, March 11, 2021
Business groups are lining up to support a federal privacy bill introduc ...
- Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To It
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
During an IAB keynote Monday, Google's top ad manager unveiled a n ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
A day after Google's top ad manager reiterated the company's decision n ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Goog ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consum ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Performance Marketing Insider, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, whi ...
- Blockgraph Partners With TransUnion To Further Addressable Advertising
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The alliance concentrates on "privacy-focused" efforts around identity. Blockgraph has a lar ...
- Virginia Governor Signs Privacy Bill Backed By Tech Companies
Digital News Daily, Wendy Davis - Tuesday, March 2, 2021
Virginia Gov. Ralph Northam on Tuesday signed into law a privacy bi ...
- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick ...
- Pandemic Paradox: Consumer Spending On Media Soars In 2020
RTBlog, Joe Mandese - Monday, March 1, 2021
2020 was a banner year for consumer spending despite -- or perha ...
- Boomers Favor Cross-Border Shopping, But Want Information In Their Own Language: Study
Email Marketing Daily, Ray Schultz - Friday, February 26, 2021
Younger shoppers are not as likely to want copy and prices ...
- Virginia Passes Privacy Law Backed By Tech Companies
Digital News Daily, Wendy Davis - Monday, February 22, 2021
Virginia lawmakers have passed a privacy bill similar to a law th ...
- Comcast Holds Off On Imposing Data Caps In 14 States
Digital News Daily, Wendy Davis - Friday, February 19, 2021
In a reversal, Comcast says it will wait until 2022 before movi ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Performance Marketing Insider, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google f ...
- Retail Sales Grew, Especially Online, In January: Mastercard
Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Momentum from the holiday season and stimulus payments drove growth in t ...
- Virginia Online Privacy Law Nears Passage
Digital News Daily, Wendy Davis - Monday, February 8, 2021
Virginia is poised to pass a privacy law that's partially modeled ...
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports Finds
Digital News Daily, Wendy Davis - Thursday, February 4, 2021
California's privacy law gives consumers the right to designate an authorized age ...
- How Change Has Become The New Digital Normal
Search & Performance Marketing Daily, Jim Yu - Thursday, January 28, 2021
As personal and professional lines blurred and continuously shifted throughout the COVID- ...
- The Emotional Intelligence Test: Is Your Brand Doing The Right Thing?
Email Insider, Ray Schultz - Friday, January 22, 2021
Consumers are demanding that businesses share their values and beliefs. But th ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged duri ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 13, 2021
Data supported Walmart Stores' pivot during the pandemic to remain open a ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By Pandemic
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
In a CES opening day briefing, the Consumer Technology Association's top researche ...
- Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years
MediaDailyNews, Joe Mandese - Sunday, January 10, 2021
On the eve of this week's CES conference, NPD Group released estimat ...