- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Google rated the highest in Creativity and Cultural Relevance, while Amazon rank ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Performance Marketing Insider, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedu ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Customer Data Platforms that can combine first-, second- and third-party data ha ...
- Judge Refuses To Dismiss Arizona Suit Against Google Over Location Privacy
Digital News Daily, Wendy Davis - Thursday, October 8, 2020
Arizona's top law enforcement official can proceed with a lawsuit accusing Goog ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google on ...
- Ad Industry Blasts New California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
"The initiative would "fail to provide meaningful new protections for Californians" a ...
- AT&T Must Face Lawsuit Over DirecTV Robocalls
Digital News Daily, Wendy Davis - Wednesday, September 30, 2020
AT&T's DirecTV must face a class-action complaint alleging the company violated ...
- California Residents Face Opt-Out Hurdles
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
The California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Repor ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer Attention
Digital News Daily, Karlene Lukovitz - Thursday, October 1, 2020
The companies have released a white paper that features learnings about drivi ...
- Most People Wary Of Data Collection By Platforms, Study Finds
Digital News Daily, Wendy Davis - Thursday, September 24, 2020
The vast majority of Americans appear to be uneasy about data collecti ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Performance Marketing Insider, Laurie Sullivan - Thursday, September 24, 2020
Data from GfK and WARC shows where advertisers will spend ad budge ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes towa ...
- FCC Urged To Reject 'Digital Authoritarianism,' Dismiss Petition For Social Media Rules
PolicyBlog, Wendy Davis - Thursday, September 17, 2020
Moving forward with President Trump's planned crackdown on social media platforms wou ...
- Why The American Dream May Be Another Casualty Of The Coronavirus Pandemic
MediaDailyNews, Stephen Kraus - Thursday, September 10, 2020
Only one in three now believe "young people today will be bett ...
- Americans Believe Brands, Not Government, Should Take The Lead Against Racism
Marketing Politics Weekly, Joe Mandese - Tuesday, September 8, 2020
Months into nationwide protests over racial injustice, a majority of American consume ...
- Italy's Competition Authority Opens Probe Into Google, Apple, Dropbox Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 7, 2020
Italy is the latest country to launch a probe against Google. ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A Whole
Media Insider, Maarten Albarda - Friday, September 4, 2020
Forecasters are looking to 2021 as the year of recovery, but t ...
- Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2020
The new NBCU survey shows consumers want brands to advertise at abo ...
- Consumer Home Entertainment Spend Up 26% In 1H, SVOD Up 37%
Digital News Daily, Karlene Lukovitz - Friday, August 21, 2020
Total spending on digital formats, including EST and VOD, as well ...
- Vocal California Advocacy Group Backs New Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, August 13, 2020
"Under Prop 24, a consumer can limit the use of their sensiti ...
- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Contrary to the overused Madison Avenue trope that contemporary teens are laz ...
- Discretionary Spend Down 50%, But Video, Electronics Outlooks Still Solid
Video Insider, Karlene Lukovitz - Tuesday, August 11, 2020
Although 70% of U.S. broadband households think the economy will take ...
- Email Catches COVID-19: Retailers Are Using It Slightly Less For Acquisition
Email Insider, Ray Schultz - Monday, August 10, 2020
Social leads in usage -- but not as a tool for measuri ...
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
MediaDailyNews, Joe Mandese - Monday, August 10, 2020
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study sho ...
- Word-Of-Mouth Remains Vital To Consumers During COVID-19
MediaDailyNews, Ed Keller - Friday, July 31, 2020
During the pandemic, consumer conversations overall have risen, with more at ho ...
- Mindshare: Consumer Optimism Is A Lie
MediaDailyNews, Joe Mandese - Thursday, July 2, 2020
While a variety of self-reported consumer surveys suggest many are feeling mo ...
- IPG Mediabrands Tackles The Yin/Yang Of Safety/Responsibility
MediaDailyNews, Joe Mandese - Friday, June 26, 2020
In what may well be the first publicly stated principles by ...
- Watchdogs Press FTC To Crack Down On Influencer Marketing
Digital News Daily, Wendy Davis - Tuesday, June 23, 2020
The Federal Trade Commission should step up efforts to discourage phony onli ...
- What Brands Can Expect As Stay-At-Home Orders End
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
A recent report shows how technology and media habits have changed duri ...
- Data Ethics Emerges As Central Issue For Marketers, 82% Would Resign Over It
Research Intelligencer, Joe Mandese - Monday, June 1, 2020
Two-fifths of marketers have already felt "morally uncomfortable" about their company's u ...