Election Results Anxiety Had Muted Impact On $2 Billion Online Shopping: Adobe

Consumer anxiety about the presidential election results had a muted impact on the day of the election and the day prior, despite predictions of slowing ecommerce sales.

U.S. consumers spent $2 billion online yesterday, on Election Day -- up 27% year-over-year (YoY) -- and $2.2 billion the day before, up 31% YoY, according to Adobe Insights.

Adobe analysts sifted through more than one trillion visits to U.S. retail sites and 100 million SKUs from 80 of the 100 largest U.S. retailers.

Some 26% of the 1,000 U.S. consumers surveyed said the outcome of the election will impact their holiday spending, and 63% of retailers believe consumers will be more confident in spending after the presidential election.

The data estimates that during election week — November 1-7 — online sales will reach $16.3 billion.

Today, the day after the election, online sales are estimated to rise 11% more slowly than during the full week.

Online sales from November 1-3 rose by 31% YoY to $6.5 billion, which represents a slightly smaller growth rate than what Adobe predicted for this year's holiday season overall at 33%.

The majority of the season is expected to remain above $2 billion, and the period from November 22 to December 3 is expected to rise above $3 billion



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