- Auto Shoppers Shift Dramatically To Online
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2020
After the pandemic, 28% of consumers surveyed will spend more time compari ...
- Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2020
Consumers are shifting from an "acute" phase of concern about the pandem ...
- Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 19, 2020
Built to help marketers better understand the impact of COVID-19, the combinati ...
- Data Roadmap For States' Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
Commerce Signals' COVID-19 Consumer Spend Impact Dashboard analyzes changes in payment ca ...
- Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
MAD, Larissa Faw - Wednesday, May 6, 2020
For one, they are seeking to upgrade their homes digitally. And ma ...
- What, Me Worry? Accenture Finds 21% Of Us Will, Permanently
Research Intelligencer, Joe Mandese - Wednesday, May 6, 2020
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent a ...
- Killi's Fair-Trade Data Program: Brands Create Relationships With Consumers For Their Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2020
The program provides brands with user consent and privacy-compliant data in ...
- Quarantine Impacts Consumers' Plans To Spend, Love For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Consumers are rethinking their discretionary spending habits. About 64% say they're planni ...
- Surprising Link Found Between Ransomware, Purchase Behavior And Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
A study suggests that one in four consumers will abandon a produ ...
- Mother's Day: Homebound Family, Friends Plan Togetherness
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Brands can gain insights into behavior across markets from the data ...
- 'Crisis-Sensitive' Ads Resonate Most With Consumers
Research Intelligencer, - Monday, April 27, 2020
Consumers also are showing signs of adapting to the "new normal" ...
- Consumers Seek Value, Relevance From Sharing Personal Data
Research Intelligencer, - Thursday, April 23, 2020
Companies like Amazon, Google and Microsoft that collect heavy amounts of informati ...
- COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
It's official -- the COVID-19 crisis has spawned the ad industry's pandemic-bas ...
- The Dos And Don'ts Of Advertising During A Pandemic
Research Intelligencer, Joe Mandese - Monday, April 20, 2020
Ads that "exploit" concerns surrounding the health and economic crisis or on ...
- How GroupM Handicaps The Pandemic's Impact On Consumer -- And Business -- Behaviors
Research Intelligencer, Joe Mandese - Monday, April 20, 2020
To help marketers and agencies navigate the underlying shifts in consumer behavi ...
- Consumers Favor TV Ads That Show Brands Helping With Pandemic
Research Intelligencer, - Friday, April 17, 2020
Consumers said they are more likely to buy from companies whose ...
- Fox Seeks To Dismiss Suit Alleging False Virus Info Violated Consumer Protection Law
Digital News Daily, Karlene Lukovitz - Wednesday, April 15, 2020
Fox News argues that the suit's claims are "frivolous" because neither t ...
- Nielsen Study Finds European Consumers Expect Pandemic To Last Year Or More, Alter Behaviors
Research Intelligencer, Joe Mandese - Wednesday, April 15, 2020
If the sentiment of Europeans is a leading indicator for the U.S ...
- Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
MediaDailyNews, Wayne Friedman - Friday, April 10, 2020
"Every day is Black Friday, "according to a new study from ad-technolo ...
- Study Suggests Renewed SEO Focus In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Some 65% of marketers expect to decrease their annual budget and 8 ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, March 20, 2020
Luminati, which collects publicly available market stats, on Friday released data ...
- Carvana's SEO Ecommerce Strategy Driving Sales
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 11, 2020
Carvana.com and organic search are key in acquiring new customers for t ...
- Confidence Needed To Improve Human Experience, Grow Business In Trying Times: Deloitte Digital Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 9, 2020
Marketers and company leaders need confidence in media to get through difficu ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities includi ...
- The Top Ten Scams Of 2019
Email Marketing Daily, Ray Schultz - Thursday, February 27, 2020
The National Consumers League reports a tripling of spoofing and phishing complai ...
- Organizers Vs. Fitness Fans: A Look at Consumer Resolutions
MediaDailyNews, Cha Iwai - Wednesday, January 29, 2020
We found major differences in attitudes/purchase behaviors between consumer groups interested ...
- Google Flights Ends Charges For Airline Booking, Referral Links
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
The company plans to introduce new ad formats in Google Flights th ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make inform ...
- Personal Values Top List Of Brand Loyalty, IBM Reports
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
A third of consumers stop buying their preferred products if they lo ...
- Data Compiler Registers As 'Data Broker' In California, Supporting Opt-Out, Businesses' CCPA Compliance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 8, 2020
Infutor has launched an opt-out service supporting retailers and other companies th ...