What, Me Worry? Accenture Finds 21% Of Us Will, Permanently

The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent are the five new consumer mindset segments delineated by Accenture coming out of the COVID-19 pandemic.

The segmentation schema is derived from a multinational study that Accenture fielded among consumer in 15 countries earlier this month and it says …

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