- Consumers Favor TV Ads That Show Brands Helping With Pandemic
Research Intelligencer, - Friday, April 17, 2020
Consumers said they are more likely to buy from companies whose ...
- Fox Seeks To Dismiss Suit Alleging False Virus Info Violated Consumer Protection Law
Digital News Daily, Karlene Lukovitz - Wednesday, April 15, 2020
Fox News argues that the suit's claims are "frivolous" because neither t ...
- Nielsen Study Finds European Consumers Expect Pandemic To Last Year Or More, Alter Behaviors
Research Intelligencer, Joe Mandese - Wednesday, April 15, 2020
If the sentiment of Europeans is a leading indicator for the U.S ...
- Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
MediaDailyNews, Wayne Friedman - Friday, April 10, 2020
"Every day is Black Friday, "according to a new study from ad-technolo ...
- Study Suggests Renewed SEO Focus In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Some 65% of marketers expect to decrease their annual budget and 8 ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, March 20, 2020
Luminati, which collects publicly available market stats, on Friday released data ...
- Carvana's SEO Ecommerce Strategy Driving Sales
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 11, 2020
Carvana.com and organic search are key in acquiring new customers for t ...
- Confidence Needed To Improve Human Experience, Grow Business In Trying Times: Deloitte Digital Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 9, 2020
Marketers and company leaders need confidence in media to get through difficu ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities includi ...
- The Top Ten Scams Of 2019
Email Marketing Daily, Ray Schultz - Thursday, February 27, 2020
The National Consumers League reports a tripling of spoofing and phishing complai ...
- Organizers Vs. Fitness Fans: A Look at Consumer Resolutions
MediaDailyNews, Cha Iwai - Wednesday, January 29, 2020
We found major differences in attitudes/purchase behaviors between consumer groups interested ...
- Google Flights Ends Charges For Airline Booking, Referral Links
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
The company plans to introduce new ad formats in Google Flights th ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make inform ...
- Personal Values Top List Of Brand Loyalty, IBM Reports
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
A third of consumers stop buying their preferred products if they lo ...
- Data Compiler Registers As 'Data Broker' In California, Supporting Opt-Out, Businesses' CCPA Compliance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 8, 2020
Infutor has launched an opt-out service supporting retailers and other companies th ...
- How Consumer Market Research, P&G Influenced An Eight-Year-Old
Data & Programmatic Insider, Laurie Sullivan - Monday, December 23, 2019
A parent who spoke about his work in market research made su ...
- Advertisers Urge FTC Not To Broaden 'Negative Option' Rules
Digital News Daily, Wendy Davis - Tuesday, December 3, 2019
Existing regulations protect consumers "by providing them with transparency and the abili ...
- Facebook Introduces Data Transfer Tool For Photos With Strict Privacy Standards
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2019
The data transfer tool will adhere to current and forthcoming privacy regulatio ...
- LexisNexis Risk Solutions, Industry Groups Pushing For Federal Privacy Data Laws To Replace CCPA
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 25, 2019
The CCPA will have significant unintended adverse effects on consumer protections, sa ...
- Senate Democrats Propose Privacy Framework, Call For Do-Not-Track
Digital News Daily, Wendy Davis - Monday, November 18, 2019
A privacy framework unveiled Monday by Senate Democrats would grant consumers t ...
- JET8 Makes Data The Currency In Social Media
Data & Programmatic Insider, Laurie Sullivan - Monday, November 18, 2019
JET8 plans to enter the U.S. after building a following in emergi ...
- Have You Ever Targeted A Consumer Based On Their DNA? You Probably Will
Research Intelligencer, Joe Mandese - Monday, November 18, 2019
Sparks & Honey's new report puts significant dimensions around the potential ...
- Marketing Tech Company NaviStone Must Face 'Eavesdropping' Claims
Digital News Daily, Wendy Davis - Thursday, October 24, 2019
A federal judge refused to dismiss a lawsuit alleging that shopping si ...
- Holiday Report Forecasts 5% Boost In Gift Spending, Optimism On The Economy
Research Intelligencer, Joe Mandese - Monday, September 23, 2019
Americans plan to spend $862 on gifts for others this holiday seaso ...
- AT&T, Comcast, Amazon And Others Ask Congress To Override State Privacy Laws
Digital News Daily, Wendy Davis - Tuesday, September 10, 2019
"Now is the time for Congress to act and ensure that consume ...
- Digital Allegiance: Almost A Third Of Consumers Put Online First
Email Insider, Ray Schultz - Thursday, August 22, 2019
Digital-first consumers shop online several times a month, and love retail technolog ...
- Correction: Unroll.Me Sold Email Data For Market Research Purposes
Digital News Daily, Wendy Davis - Friday, August 9, 2019
- UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. New Experiences
MediaDailyNews, Joe Mandese - Friday, July 5, 2019
IPG Mediabrands' UM unit this week released findings of a global stu ...
- Think Small: Every Interaction Should Unlock Value for People
MAD, Kathy Kline - Tuesday, June 25, 2019
In this new world order, there are no more captive audiences. Today ...
- Consumers Accuse Brands Of 'Trustwashing'
MAD, Larissa Faw - Tuesday, June 18, 2019
CANNES, FRANCE---Most consumers (53%) say brands are less than truthful about the ...