- Google Has A List Of Everything Purchased When Merchants Email You The Receipt
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 11, 2019
Google is collecting baskets of personal information on Gmail users and oth ...
- Yelp Likens COVID-19 Pandemic Impact On Local Economies To Multiple Hurricanes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Rapid changes in how companies changed their business models and how consume ...
- It's The Culture, Stupid: IPG/Twitter Find Brands Must Be Engaged
Research Intelligencer, Joe Mandese - Tuesday, May 21, 2019
While traditional brand attributes still are vital factors, the extent to whi ...
- Worldwide Issues Give Rise To The 'Anxiety Economy'
Around the Net In MAD London, Sean Hargrave - Thursday, April 25, 2019
Researchers at Wunderman Thompson Intelligence -- formerly JWTIntelligence -- are reporting ...
- New Ancestry Campaign Explores Hidden Drama In Family History
Mediapsssst, Richard Whitman - Monday, April 8, 2019
The new work is from Anomaly, which won the account late la ...
- ARF Creates 'Code Of Conduct' For Consumer Researchers, Utilizes Seal Of Approval For Compliance
MediaDailyNews, Joe Mandese - Tuesday, April 2, 2019
As consumer data, analytics and research come under increasing scrutiny, the U. ...
- Consumers Would Want To Be Paid $8,414 To Give Up Email For A Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 27, 2019
MIT Sloan researchers feel that value to individuals is a better metr ...
- Study: More TV Advertising Can Mean More Dissatisfaction
TV Watch, Wayne Friedman - Monday, March 25, 2019
The Centre for Economic Policy Research analyzed ad spending in 27 Europe ...
- Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As 'Humans'
Research Intelligencer, Joe Mandese - Tuesday, February 26, 2019
Most marketers feel they are doing at least an "okay" job ...
- Number Of Indispensable Brands Falls To 23% Worldwide, 'Meaningful' Content Rises
MediaDailyNews, Joe Mandese - Friday, February 22, 2019
The percentage of brands consumers say they could care less about h ...
- Will Walmart Mimic Amazon - Selling Ads, Boosting More Video Platforms?
TV Watch, Wayne Friedman - Thursday, February 21, 2019
Amazon may have a strong 100 million Amazon Prime subscribers. But Walmar ...
- Influitive, Customer Advocate Platform, Raises $10 Million
Email Marketing Daily, Ray Schultz - Monday, February 18, 2019
The funding will fuel development of the firm's AdvocateHub, along with hiri ...
- Global Vibes: Study Finds Changing Behavior, Demographic Patterns
Email Insider, Ray Schultz - Thursday, January 17, 2019
People are more plugged in online -- except when they don't wa ...
- Former Fox Executive Earley To Head Marketing, Operations For Disney+
Television News Daily, Wayne Friedman - Monday, January 7, 2019
Former Fox Senior Executive Joe Earley has been appointed to a seni ...
- This Just Inbox... Email, Not Content Or Commerce, Still Dominates Consumer Online Behavior
Research Intelligencer, Joe Mandese - Friday, November 30, 2018
Americans cite interpersonal communications as their top activity, Raymond James affirmed ...
- Average U.S. Household Now Spends $285 Per Month On Media
MediaDailyNews, Joe Mandese - Wednesday, November 28, 2018
In the U.S., consumer spending now accounts for about 55% of t ...
- Seth Godin On Learning To See What Consumers Want
Around the Net in Email, Ray Schultz - Wednesday, November 14, 2018
Permission marketing is based on the fact that consumers feel free ...
- The Least-Trusted Brand For Data Protection Is Facebook, Study Shows
Email Marketing Daily, Ray Schultz - Monday, November 12, 2018
Google makes both the most- and least-trusted lists. Amazon is the mo ...
- SurveyMonkey CMO: Search For The Perfect Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 18, 2018
SurveyMonkey CMO Leela Srinivasan doesn't think marketers spend enough time thinking abo ...
- Bot Malware Attacks Rise, As Search Engines Blacklist Fewer Sites
Data & Programmatic Insider, Laurie Sullivan - Monday, October 8, 2018
The rate at which search engines blacklist infected websites continues to declin ...
- Retail Shoppers Say: We Like Email, But Enough Is Enough
Email Insider, Ray Schultz - Wednesday, September 26, 2018
Consumers prefer email, but many will not open messages because of inb ...
- The Hypocrisy Of Brands That Don't Reward Consumers
MediaDailyNews, Adam Broitman - Thursday, September 6, 2018
The same marketers that espouse the virtues of customer experience are regular ...
- For The Love Of Email: Trusted Old Channel Ranks First In Survey
Email Insider, Ray Schultz - Monday, July 30, 2018
Email is tops and direct mail is second. Few people prefer ap ...
- Uncivil Work Emails Can Also Affect Households
Around the Net in Email, Ray Schultz - Tuesday, July 17, 2018
Rude email messages—those that have urgent subject lines like “High Priority”--can crea ...
- Consumers: My Data Is My Property, I Should Be Able To Trade It With Brands
Research Intelligencer, Joe Mandese - Wednesday, July 11, 2018
One in four Americans say they believe the data exchange mostly benefi ...
- Privacy With A Gimlet Eye: Consumers Are Suspicious, But Practical
Email Insider, Ray Schultz - Tuesday, June 19, 2018
Most Americans will share data in return for benefits. And their ema ...
- Amazon Gaining Consumer Trust And Money
Performance Marketing Insider, Laurie Sullivan - Thursday, June 7, 2018
Amazon has gained the confidence of 67% of its customers who s ...
- GDPR Enforced: Marketers See Consumer Data As Biggest Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 25, 2018
As the GDPR goes into enforcement Friday, marketers are rethinking their relian ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are Unsecured
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 17, 2018
Google announced Thursday that it will require all AdWords advertisers to u ...
- Is Data Privacy Self-Regulation Imperative To Preserving Ethical Market Research?
MediaDailyNews, Tony Jarvis - Thursday, May 3, 2018
Consumers are overwhelmed by the complexity of most data policies and, ...