- Trusted Media Brands Forms Marketing Insights Lab To Track Consumer Behavior
Publishers Daily, Sara Guaglione - Friday, April 27, 2018
The Insights Lab provides brand marketers with data and information on audienc ...
- Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent
Performance Marketing Insider, Laurie Sullivan - Thursday, April 26, 2018
Andrew Frank, Gartner Research vp and analyst, says that although GDPR documen ...
- The WFA's New Data Transparency 'Manifesto'
Mediapsssst, Richard Whitman - Friday, April 20, 2018
The group and some of its members can talk the talk ...
- What CDPs Can -- And Can't -- Do
Digital News Daily, David Dowhan - Tuesday, April 17, 2018
The most recent Marketing Technology LUMAscape shows more than 20 customer da ...
- Gartner Analyst: Marketers Struggling with Parts Of GDPR
Performance Marketing Insider, Laurie Sullivan - Monday, April 9, 2018
The terms and requirements for consent to use the data remain o ...
- What Americans Think Is A Fair 'Hourly Rate' For Advertising
Research Intelligencer, Joe Mandese - Monday, April 2, 2018
The bad news is that Madison Avenue values people at a ra ...
- Spending Per Person/Hour: Advertising, Ad-Supported Media
Research Intelligencer, Joe Mandese - Monday, April 2, 2018
On Friday, "Research Intelligencer" published an analysis calculating the "hourly rate" Madis ...
- Advertising Falls To Lowest Share Of Time Spent With Media Ever
Research Intelligencer, Joe Mandese - Thursday, March 1, 2018
Even as consumer time spent with media continues to expand -- inchi ...
- Google Search Data Helps Beauty Brand Reach Into Direct Economy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 15, 2018
Beauty Redefined is part of Google's push to support the "age ...
- What, Me Worry? The Rise Of The Data Unconcerneds
Email Insider, Ray Schultz - Wednesday, February 14, 2018
Consumers are increasingly willing to share data for benefits, a UK DMA/Acxi ...
- IAB's Rothenberg Details Direct Brand Economy Business Model
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2018
"A two-way relationship is more valuable than a one-way impression," said Randa ...
- JW Player, SpotX Team For One-Click Programmatic Video Header Bidding
MediaDailyNews, Joe Mandese - Tuesday, February 13, 2018
JW Player, one of the most distributed digital video players in t ...
- Data Suggests NFL Losing Young Fans
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2018
The National Football League (NFL) does not seem to resonate well wi ...
- Email Exodus: 60% Of Euro Shoppers Would Opt Out Under GDPR
Email Insider, Ray Schultz - Thursday, January 18, 2018
A study reported today shows that email is the second-most despised mediu ...
- Private Lives: U.S. Consumers Less Likely Than Asians To Share Data
Email Marketing Daily, Ray Schultz - Wednesday, January 17, 2018
Most global consumers are willing to share their email addresses with brand ...
- 'The Times' Claims Two-Year Consumer Credit 'Binge' Is Over
Around the Net In MAD London, Sean Hargrave - Friday, January 5, 2018
Bank of England figures suggest that Brits might be trying to ki ...
- Health, Financial Security Equal 'The Good Life'
Marketing Daily, Tanya Gazdik - Friday, November 24, 2017
College education has greater "good life" resonance with younger age groups th ...
- IAB, Other Ad Groups Urge FTC To Focus On 'Concrete' Harms
Digital News Daily, Wendy Davis - Tuesday, October 31, 2017
"A concrete injury standard creates predictability for businesses and consumers while al ...
- JWT's 'New Adulthood' Study
MAD, Larissa Faw - Tuesday, October 31, 2017
The generation raised on technology believes anything can be tracked via ...
- Consumer Confidence Is Down, But Big-Ticket Spending May Increase
Around the Net In MAD London, Sean Hargrave - Tuesday, October 31, 2017
Although overall consumer confidence is down slightly, according to GfK's figures f ...
- Time Inc. Moves Into Paid Memberships
Publishing Insider, Erik Sass - Friday, September 29, 2017
The nation's largest magazine publisher is moving deeper into ecommerce and consum ...
- Engaging Consumers In The Era Of The Eight-Second Attention Span
MAD, Ken Faro, Michael Grimes - Tuesday, September 19, 2017
That eight-second attention span we've heard so much about? Well, it mig ...
- Time Inc. Extends Consumer-Product Reach, Launches PetHero
Publishers Daily, Sara Guaglione - Monday, August 7, 2017
This fall, Time Inc. will launch a paid membership program targeting p ...
- Consumer Confidence Takes A Dip
Around the Net In MAD London, Sean Hargrave - Friday, July 28, 2017
Consumer confidence has fallen to levels not recorded since the Brexit referendu ...
- Understanding The 'Corpsumer' Segment
Digital News Daily, Philip Rosenstein - Thursday, July 20, 2017
Global PR agency MWWPR commissioned a Wakefield Research study that found rough ...
- Eyeota Partners With YouGov To Bolster Data Offerings
Digital News Daily, Philip Rosenstein - Tuesday, July 11, 2017
Through a deal with international data and analytics group YouGov, Eyeota wi ...
- Consumer income Drops By Largest Amount In Five Years
Around the Net In MAD London, Sean Hargrave - Friday, July 7, 2017
Consumers are facing their toughest financial challenge in five years as re ...
- Half Of Vacationers Check Email Or Social Media: Survey
Around the Net in Email, Ray Schultz - Thursday, July 6, 2017
People go online even when on vacation. More than half check emai ...
- Microsoft Internal Memo Cites Changes, But No Layoffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 3, 2017
Microsoft plans to make major adjustments to its consumer and commercial businesse ...
- Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
Performance Marketing Insider, Laurie Sullivan - Thursday, June 15, 2017
Marketers are not preparing for a world where mobile, voice and loc ...