Audience data firm Eyeota will add to its roster of data offerings by partnering with international data and analytics group YouGov, providing clients with a wide range of consumer opinion and behavior data in the United States, the United Kingdom and Germany.
The newly acquired data is available through the Eyeota Data Marketplace.
YouGov’s data covers numerous categories including consumer lifestyles, general interests, brand use and perception, demographics, media, technology, finance and retail.
YouGov’s data is generated from a panel of five million respondents worldwide and collected in three ways: online surveys; passive tracking of panelists across mobile, tablet, laptop and desktop; and from YouGov.com ratings.
"Public opinion polls offer an authentic look at how consumers feel and think about certain topics, and this type of information offers value to marketers,” said Eyeota CEO and co-founder Kevin Tan.