- BlueVenn, Inka Solutions Partner To Enhance Marketing For News Media
Digital News Daily, Philip Rosenstein - Friday, June 9, 2017
BlueVenn, a U.K.-based customer data software provider, and marketing technology company In ...
- Consumers Don't Like 'Political' Brands; Ad Pros See Heightened Interest In 'Values' Marketing
MAD, Steve McClellan - Wednesday, May 24, 2017
A new study from the 4As and SSRS finds that 58% ...
- Publicis Probes Affluent Asian Travelers In New Report
MAD, Larissa Faw - Tuesday, May 16, 2017
Affluent Asian travelers investigate shopping opportunities as they are making travel arrangement ...
- Are Brands Keeping Pace With Consumers' Rapid Shift To Digital?
RTBlog, Tobi Elkin - Wednesday, May 17, 2017
A new report from Boston Consulting Group finds that while U.S. spendi ...
- Mother's Day Trends To Remember After The Holiday
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2017
Viant found that shopping habits depend on family dynamics. Jewelry is ...
- Top Connected Home Uses: Automation 58%, Security 57%, Smart Sound 34%
Connected Thinking, Chuck Martin - Tuesday, May 9, 2017
Mobile technology already got most consumers connected and now the Internet ...
- Court May Revive FTC's Battle With AT&T Over Throttling
Daily Online Examiner, Wendy Davis - Tuesday, May 9, 2017
A federal appellate court has agreed to reconsider its earlier ruling th ...
- Consumers Can Stomach Ads In News Feeds, Research Shows
Mobile Insider, Gavin O'Malley - Thursday, May 4, 2017
Sixty-seven percent of users say the social video ads that appear ...
- At The End Of A TV Ad, Use Your Logo Or Shot Of Your Packaging?
Marketing: CPG, Chuck Young - Wednesday, May 3, 2017
Branding is one of the three essential advertising elements that lead ...
- 88% Of Consumers Heed Negative Reviews On Social Media
The Social Graf, Erik Sass - Monday, May 1, 2017
The good news is that companies have a good chance of getti ...
- Cord-Cutters, 'Cord-Nevers' Differ In Viewing, Demographics, Pay TV Subs
Marketing Daily, Aaron Baar - Monday, April 24, 2017
The latest findings from GfK MRI's "Cord Evolution" studies indicate that so-call ...
- Teens Love Nike, Are Over Under Armour
Marketing Daily, Sarah Mahoney - Wednesday, April 12, 2017
Nike Adidas Starbucks and Facebook are sitting at the cool-kids table, whi ...
- Ad Execs Steer Clear Of Trump Brand Endorsements, And Endorsing Trump's Brand
MediaDailyNews, Joe Mandese - Wednesday, April 12, 2017
Three out of four ad executives believe it is inappropriate for Dona ...
- 1 In 5 Consumers Boycott Brands
Around the Net In MAD London, Sean Hargrave - Friday, April 7, 2017
One in five UK consumers have snubbed a brand over a pie ...
- More Consumers Expect Discounts On Many Products
Marketing Daily, Aaron Baar - Wednesday, March 22, 2017
"Boomers are wanting to be engaged in a promotional way," First Insight ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRa ...
- comScore Uses Home Panel To Measure Connected Devices
MediaDailyNews, Wayne Friedman - Thursday, March 9, 2017
The service, called Connected Home, will use the company's home panel ...
- How Do You Create A Meaningful Collaboration Between Creativity And Data?
RTBlog, Tobi Elkin - Friday, March 3, 2017
Data scientists, predictive technology, artificial intelligence, and machine learning might seem li ...
- Economy Overtakes Terrorism And Immigration As Top Concern For Brits
Around the Net In MAD London, Sean Hargrave - Tuesday, February 21, 2017
The economy has overtaken terrorism and immigration as the UK's biggest concer ...
- Consumers Finding News In Funny Ways
Around the Net In Media, Gavin O'Malley - Thursday, February 9, 2017
Consumers come across news when they’re actively seeking it out and wh ...
- Super Bowl Analysis: Traffic, Cost, Competition, Consumer Behavior
RTBlog, Tobi Elkin - Tuesday, February 7, 2017
Just in case you didn't process enough data from Super Bowl L ...
- Consumer Confidence Up In January, But Down Year-On-Year
Around the Net In MAD London, Sean Hargrave - Tuesday, January 31, 2017
The Consumer Confidence Barometer, conducted by market research company GfK, showed th ...
- Institutional Trust Is Declining Around The World
Marketing Daily, Aaron Baar - Monday, January 16, 2017
According to Edelman's Trust Barometer, faith in the media is at ...
- Report: Brands Need To 'Care' About Consumers Before They Will Buy
MAD, Steve McClellan - Monday, January 9, 2017
A new study from Wunderman, the WPP digital agency, found that 7 ...
- Microsoft, Google Redefining Search Through Chatbots, Messaging
SearchBlog, Laurie Sullivan - Thursday, December 29, 2016
Messaging creates a new form of search advertising by returning information bas ...
- How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%
SearchBlog, Laurie Sullivan - Tuesday, December 27, 2016
Maze Rooms saw a positive return on investments within the first mont ...
- Consumer Confidence Improves To Ensure Brexit Won't Ruin Christmas
Around the Net In MAD London, Sean Hargrave - Friday, December 23, 2016
British consumers' propensity to make major purchases has increased by seven poin ...
- Best Buy, Macy's, Walmart Ad Spending - Including Search - Plummets
Marketing Daily, Aaron Baar - Thursday, December 22, 2016
"The holiday lull of week six is deeper than retailers want, b ...
- Smart Home Consumers Looking For Safety, Comfort
Marketing Daily, Aaron Baar - Monday, December 19, 2016
More than half of the consumers surveyed said they wanted to fi ...
- Amazon Wants To Help Publishers Make More Money From Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, December 8, 2016
The Wall Street Journal offers up its take on Amazon's push in ...