- Marc USA Embraces Mental Modeling Technology
MAD, Larissa Faw - Wednesday, December 7, 2016
In a bid to help clients better understand consumers, Marc USA ...
- Edible Arrangements Targets Both C2B And B2B In Holiday Campaign
MAD, Larissa Faw - Friday, December 2, 2016
The "Boss spot" promotes Edible's recently launched business gifting arm. The compa ...
- The Next Billion-Dollar Opportunity? Consumer Data Onboarding
Real-Time Daily, Tobi Elkin - Wednesday, November 30, 2016
Advertiser spend on consumer data onboarding is expected to grow in t ...
- M-Commerce Soars; Shoppers Find Fun In Thinning Crowds
Marketing Daily, Sarah Mahoney - Sunday, November 27, 2016
While there was less news about stampedes or people standing in li ...
- Trump's Win: Ad Agencies Must Address Middle America
MediaDailyNews, Laurie Sullivan - Monday, November 21, 2016
The ad industry "totally" lost touch with the heartland of America, accordi ...
- MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 17, 2016
Only one-third of marketers participating in study released by the Mobile Marketi ...
- Coke Vs. Pepsi: Taste Test Moves To Data Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 9, 2016
After 40 years of relentless advertising and a variety of slogans a ...
- Yuengling Consumer Perception Falls After Trump Endorsement
Marketing Daily, Tanya Gazdik - Tuesday, November 8, 2016
"Even if your brand is beloved by consumers of a particular politic ...
- Retail CMOs: Bullish On Holidays, All In For Social
Marketing Daily, Sarah Mahoney - Tuesday, November 8, 2016
While there have been ongoing efforts to truly be the digital a ...
- Gen Z's Favorite Word? Unique
Marketing Daily, Sarah Mahoney - Wednesday, October 26, 2016
Jeff Fromm, partner at Barkley in Kansas City, and author of sever ...
- TapFwd To Use Drawbridge Consumer Graph In Mobile Data Marketplace
Real-Time Daily, Philip Rosenstein - Wednesday, October 19, 2016
Drawbridge announced that TapFwd will begin to use its Connected Consumer Gra ...
- Genesis Media Partners With GateHouse Media To Optimize Video Ad Serving
Real-Time Daily, Philip Rosenstein - Friday, October 14, 2016
Genesis Media, a real-time analytics platform, announced on Wednesday an outstream vid ...
- Obama Administration Says Text-Spam Law Is Constitutional
PolicyBlog, Wendy Davis - Thursday, October 13, 2016
The Department of Justice is urging a federal judge to reject Facebook ...
- LiveRamp Launches IdentityLink To Enhance Cross-Channel Data Resolution
Real-Time Daily, Philip Rosenstein - Thursday, October 13, 2016
LiveRamp on Wednesday announced the launch of IdentityLink, a product aimed ...
- 87% Of Millennials Use Mobile Banking; Security Still Top Barrier
Mobile Insider, Chuck Martin - Thursday, October 6, 2016
Consumer expectations have both an upside and a downside for the grow ...
- Razorfish Hires Harvard Physicist To Help Expand Cosmos
MAD, Larissa Faw - Tuesday, October 4, 2016
Kevin Mercurio will be tasked with developing the deep learning algorithms ...
- NRF: Holiday Spending To Rise A Healthy 3.6%
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2016
"People have more money in their pocket and an expanded use ...
- You Have An Attention Span Of 8 Seconds, More Importantly So Do Your Customers
MAD, Daniel Black - Friday, September 23, 2016
Getting their attention can be a daunting task. Today's consumers are constant ...
- Consumer Spending And Confidence Tweaks Up
Research Brief, Jack Loechner - Wednesday, September 7, 2016
Spending is up from last month and so is consumer confidence, b ...
- For Stores, Mobile Now 52% Of Digital Spend; Instagram Still Rules
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2016
When it comes to digital smarts, Nordstrom, Macy's, Kohl's and JC Penn ...
- Confidence Bounces Back After Brexit Poll Shock
Around the Net In MAD London, Sean Hargrave - Wednesday, August 31, 2016
British consumers' propensity to make major purchases rose nine points in Augu ...
- Consumer Confidence Bounces Back
Around the Net In MAD London, Sean Hargrave - Tuesday, August 30, 2016
The latest YouGov/Centre for Economics and Business Research consumer confidence index improv ...
- Progress In Leveraging Consumer Insights Remains 'Glacial'
Marketing Daily, Karlene Lukovitz - Tuesday, August 16, 2016
In a 2009 benchmark study, the Boston Consulting Group found just 1 ...
- Evolving Behaviors Of The Empowered Consumer
Research Brief, Jack Loechner - Thursday, August 11, 2016
Empowered consumers fuel the age of the customer, but they now ha ...
- A Heads-Up On Holiday Retailing Strategies
Research Brief, Jack Loechner - Friday, August 5, 2016
Former strategy and innovation executive, Kim Garretson, shares data from a freque ...
- Comcast Wants To Sell Search Data To Advertisers As Consumer Bargaining Chip
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2016
Comcast, owned by NBCUniversal, could sell search and Web data to advertise ...
- Visa, Pepsi Discuss How To Attract Consumers
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
Marketing executives from companies including Visa, PepsiCo and Johnson & Johnson we ...
- 7-Eleven Delivers Sandwich, Donuts, Coffee (And Slurpee) By Drone
AI & IoT Daily, Chase Martin - Sunday, July 24, 2016
Drone delivery continues to move toward becoming a reality for retailers a ...
- JWT FInds Brands Can Reorientate Consumers On Brexit Implications
Around the Net In MAD London, Sean Hargrave - Tuesday, July 12, 2016
The study found that 69% expected the decision to leave the ...
- UK Consumer Confidence Slumps
Around the Net In MAD London, Sean Hargrave - Thursday, June 30, 2016
UK consumer confidence has slumped following the vote to leave the Europe ...