BlueVenn, Inka Solutions Partner To Enhance Marketing For News Media

BlueVenn, a U.K.-based customer data software provider, and marketing technology company Inka Solutions have announced a partnership to offer unified customer data at the individual level to marketers in the news media space, using BlueVenn’s customer journey software.

The partnership gives marketers the tools to enhance the effectiveness of both online and offline advertising campaigns through identity resolution and creating single views of existing and prospective consumers, the companies claim.

"Inka Solutions complements the ability to embrace and use data with a consultancy service to develop proven new acquisition, retention and new revenue source programs,” stated Curt Bloom, president of BlueVenn.

Inka Solution works with over 100 newspapers running customer databases and managing advertising campaigns.

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