Consumers: My Data Is My Property, I Should Be Able To Trade It With Brands

Most Americans are aware of and understand the role of exchanging their personal data with brands and digital media platforms, but they perceive it is an asymmetrical market that mostly benefits businesses -- not them personally.

One in four Americans say the believe the data exchange mostly benefits businesses, not …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications