In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'

Nielsen, which is poised to spin off its consumer marketing research division as a separate company in January, has already rebranded it.

In preparation for the split, Nielsen's Global Consumer Business renamed itself NielsenIQ and created a distinctive new logo differentiating itself from the old school Nielsen one (see below), which for now remains the brand associated with the company's legacy media research business, Nielsen Global Media.

NielsenIQ describes its new logo as "a vibrant Flash Green color that reflects the company’s dynamic and optimistic spirit, as well as a bold, one-of-a-kind typeface that represents our strength and creativity."

CEO David Rawlinson described the new brand as part of "our blueprint for modernizing our client experience" and is intended to position the company as "more forward-thinking" with an emphasis on "the intelligence behind our technology, platforms, and predictive capabilities.”



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