Travel Site Leverages Data & Analytics in OOH Brand Campaign

December 15, 2021

How do you grow your brand in an extremely fragmented market? For GetYourGuide [GYG], it took consumer data, timing and making a spectacular splash.

Already a market leader in Europe, the travel booking site wanted to boost their brand awareness in the United States, so they turned to out-of-home media …

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Travel Site Leverages Data & Analytics in OOH Brand Campaign

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