Four years ago, Netflix allowed viewers to choose endings of some of their favorite TV shows. In one episode of “Black Mirror,” Netflix subscribers could participate in choosing a storyline determining the outcome of that episode.

We are talking about some true interactive TV experiences. But where is that stuff now? Maybe it hasn't caught on.

For a long time, around the birth of the true digital age, there was the belief among some futuristic TV producers and directors that new digital video tools could give viewers more control to change some specialized content.

Interactive TV continues its slow evolution. In recent years, viewers could do home shopping via a TV remote, and later this extended to include some voting and polling activities and being able to select camera angles of live sports programs.

More recently, real interactive TV innovation seems to be around video gaming -- something that Netflix has done recently to expand content, hoping to lure more young TV and media consumers.

Looking at manipulation of content in the digital social media space, we have the likes of TikTok, where you can add some rabbit ears and drooping eyes to your high school yearbook photograph, or add long legs and arms to a video of you riding an e-bike.

In the social media world, it can be always about creating your own narrative.

Of course, on the more nefarious side, we have been warned about deep fake videos -- where public officials and personalities can be morphed into saying and doing untruthful or less-than-appropriate things. Media manipulation in all its forms is a growing business.

But on the lighter side, why can't we get easier access to alternative TV or movie endings? Maybe that's where the Metaverse comes in -- the 2.0 version of what the internet and digital world might be like.

You don't want your hero to die -- or that long-time girlfriend of the hard-pressed young business executive to move to another city? Change the script. It's your-verse.